TV Everywhere! (Just No Ads)
Marketing

TV Everywhere! (Just No Ads)

13y Gary Stein

TV Everywhere! (Just No Ads)

Broadcasters are clinging to an expiring era and advertisers may need to forge into the new world first. Read More...

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Target's Everyday Collection to Highlight Everyday Tweets in Live Event
Marketing

Target's Everyday Collection to Highlight Everyday Tweets in Live Event

13y Lisa Lacy

Target's Everyday Collection to Highlight Everyday...

Target's Tweet-to-Runway Show will feature products tied to everyday tweets. Read More...

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Who Would You Reach Out to if You Got Laid Off?
Marketing

Who Would You Reach Out to if You Got Laid Off?

13y Alan Cutter

Who Would You Reach Out to if You Got Laid Off?

Given that you are likely to change jobs in the next two to three years, how do you take charge of your career now? Read More...

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Taco Bell Teases Super Bowl Spot Featuring 87-Year-Old Thrill Seeker
Marketing

Taco Bell Teases Super Bowl Spot Featuring 87-Year-Old Thrill Seeker

13y Matt Kapko

Taco Bell Teases Super Bowl Spot Featuring 87-Year...

When you think of an 87-year-old man careening down a football field, taking out yardage signs and knocking over water coolers at high speeds on a mob...

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Destinations and Drivers - All You Need to Know About Digital
Marketing

Destinations and Drivers - All You Need to Know About Digital

13y Robin Neifield

Destinations and Drivers - All You Need to Know Ab...

Every investment in digital should either be in support of a killer destination or the strategic effort to get targeted populations to interact with t...

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Embracing the Online Video Ad - the Time Is Now
Data insights

Embracing the Online Video Ad - the Time Is Now

13y Andrea Fishman

Embracing the Online Video Ad - the Time Is Now

As the mobile space continues to transition to shorter, more interactive experiences that offer rewards and incentives for engagement, marketers need ...

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AT&T Promo Portrays Lit Figures in Smartphone Era
Marketing

AT&T Promo Portrays Lit Figures in Smartphone Era

13y Mary Lisbeth D'Amico

AT&T Promo Portrays Lit Figures in Smartphone Era

A new illustrated series on news site BuzzFeed entitled "The Instagram of Dorian Gray" brings Gray into the technology age, part of a promotion campai...

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Bid Management- Why It Matters
Search

Bid Management- Why It Matters

13y Melanie White

Bid Management- Why It Matters

In a forever evolving complex digital landscape, marketers are turning to bid management platforms to streamline workflows and drive effective campaig...

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Delivering Customized Mobile Advertising to Build Your Brand in the Digital World
Display Advertising

Delivering Customized Mobile Advertising to Build Your Brand in the Digital...

13y Julie Ginches

Delivering Customized Mobile Advertising to Build ...

Marketers need a 360-degree view of their customers, to optimize their campaigns with real-time insights, and to deliver a consistent and quality expe...

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Why 2013 Will Be the Year of Programmatic Premium Guaranteed
Automation

Why 2013 Will Be the Year of Programmatic Premium Guaranteed

13y Chris O'Hara

Why 2013 Will Be the Year of Programmatic Premium ...

If we can apply some of the amazing technology we have built to making buying and selling great inventory easier, more efficient, and better performin...

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Why Should Brands Look Forward To Facebook Graph Search?
Asia

Why Should Brands Look Forward To Facebook Graph Search?

13y MP Singh

Why Should Brands Look Forward To Facebook Graph S...

Here are 5 opportunities that graph search could bring to brands. Read More...

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Tips for Success With Third-Party Email Marketing
Email

Tips for Success With Third-Party Email Marketing

13y Jeanne Jennings

Tips for Success With Third-Party Email Marketing

Thinking of marketing to a third-party list? Here are a few tips you may want to check out first. Read More...

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NBC's Parks and Rec Churns Out Digital Content
Marketing

NBC's Parks and Rec Churns Out Digital Content

13y Lisa Lacy

NBC's Parks and Rec Churns Out Digital Content

The prime-time comedy series uses its own story elements to cultivate digital content for its socially engaged audience. Read More...

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Outrider Canada Rebrands as Catalyst Canada
Marketing

Outrider Canada Rebrands as Catalyst Canada

13y Susan Kuchinskas

Outrider Canada Rebrands as Catalyst Canada

GroupM announced on Wednesday that Outrider Canada, the search marketing arm of GroupM Canada, will now go under the moniker of Catalyst Canada. The m...

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Creating Meaning Through Your Life and Work
Marketing

Creating Meaning Through Your Life and Work

13y Anna Papadopoulos

Creating Meaning Through Your Life and Work

As we enter a new year, what are we hoping to create in the world? How would we like to be remembered? Read More...

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Lessons From CES
Asia

Lessons From CES

13y Erik Hermanson

Lessons From CES

CES, the world's biggest consumer electronics show has wrapped up and the industry is abuzz with the latest trends and technologies. Read More...

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The Clock Is Ticking for Diesel
Marketing

The Clock Is Ticking for Diesel

13y Susan Kuchinskas

The Clock Is Ticking for Diesel

In this era where a watch is more of a fashion accessory than a necessity, Diesel's new campaign for Fossil watches aims to inject a sense of urgency ...

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New Year, Same Hype
Data insights

New Year, Same Hype

13y Amy Manus

New Year, Same Hype

Five ways to effectively evaluate if some of the new mobile opportunities should be considered as we move into 2013. Read More...

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The Secret to Email Marketing
Asia

The Secret to Email Marketing

13y Jonas Blanck

The Secret to Email Marketing

Consider these six ways to more effective email marketing. Read More...

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Janrain Raises $33M Series C Round
Marketing

Janrain Raises $33M Series C Round

13y Lisa Lacy

Janrain Raises $33M Series C Round

New investor Millennium Technology Value Partners led the round. Read More...

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Becoming Responsive in 2013: Adapting to Change
Email

Becoming Responsive in 2013: Adapting to Change

13y David Daniels

Becoming Responsive in 2013: Adapting to Change

How devices are becoming the new portals and how changing interfaces will affect marketers. Read More...

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New Year, New Thinking
Display Advertising

New Year, New Thinking

13y Larry Allen

New Year, New Thinking

Five hot topics that marketers must keep in mind as they execute throughout the year. Read More...

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ClickZ and SEMPO Launch Search Marketer Salary Survey
Search

ClickZ and SEMPO Launch Search Marketer Salary Survey

13y Melanie White

ClickZ and SEMPO Launch Search Marketer Salary Sur...

ClickZ has partnered with SEMPO to launch an industry wide survey to assess the current state of compensation of search marketing professionals in rel...

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The Big Mess: Advertising and Editorial
Marketing

The Big Mess: Advertising and Editorial

13y Gary Stein

The Big Mess: Advertising and Editorial

How the Twitter/AP mashup will further blur the lines of advertising and editorial. Read More...

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What's Hot, What's Not: Mobile Advertising Trends in 2013
Asia

What's Hot, What's Not: Mobile Advertising Trends in 2013

13y Vikas Gulati

What's Hot, What's Not: Mobile Advertising Trends ...

Android, Freemium, and fragmentation are among the list of top trends that will drive mobile advertising this year. Read More...

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2013 Search Trends: Video Optimization, Mobile, and Content [Video]
Asia

2013 Search Trends: Video Optimization, Mobile, and Content [Video]

13y Guest

2013 Search Trends: Video Optimization, Mobile, an...

ClickZ.asia columnists predict the search trends that will be big in 2013. Read More...

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Sapient Buys Analytics Firm (m)phasize
Marketing

Sapient Buys Analytics Firm (m)phasize

13y Mary Lisbeth D'Amico

Sapient Buys Analytics Firm (m)phasize

Business consultancy company, Sapient, has acquired (m)PHASIZE , a Westport, CT-based cross-channel marketing analytics firm for an undisclosed sum. R...

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