The Interactive Advertising Bureau (IAB) has released its "Site Tagging Best Practices" report for public comment. Read More...
View articleThe banner ad is dead, say digital marketing pundits, so what’s a better way for brands to reach consumers? Integrating ads into online games and allo...
View articleHarnessing Pinterest at its full potential will certainly have its benefits, but it'll take time to maintain and engage with users. Read More...
View articleDirect response marketers spend a lot of time trying to analyze whether their online ad campaigns are getting people to click and buy. But linking the...
View articleIncreased analytic performance in advertising yield optimization enhances marketing campaign results. Read More...
View articleAs the holiday shopping season unfolds, let's take a look at some mistakes big brands have made recently. And how we can learn from them. Read More...
View articleIn a twist on typical online crowdsourcing, Union Bank is giving people 27 components of a broadcast TV ad to mix and match in order to build their ow...
View articleRegardless of the growing usage by consumers and increase in overall share of media spend from brands, there's still a lack of integrated innovation f...
View articleThe key to a successful welcome series is the content of the message and how effective it is at driving readers to the action that you want them to ta...
View articleTo boost results, think in terms of service, not just promos. Here's how. Read More...
View articleLifestyle web site company Glam Media said yesterday that it has created a private, invitation-only marketplace for brand advertisers to purchase ad i...
View articleVenture capitalists are hot for advertising technology and digital media startups, but not because they're sexy. It's because they help marketing perf...
View articleHere's how identifying other avenues of behavior could reinforce a brand's search strategy. Read More...
View articleAOL has appointed Jack Bamberger as head of agency and industry relations. Based in New York, Bamberger will work with AOL’s largest advertising custo...
View articleMarketers must be able to deliver messages across a wide range of devices and deliver those messages in a targeted way or run the risk of not being ab...
View articleSapientNitro has appointed Chris Hall as the agency's managing director of the Southeast region. Based in Atlanta, he will report to Alan Wexler, exec...
View articleTelevision loyalty service Viggle Inc. has acquired social TV application GetGlue for $25 million in cash and 48.3 million shares of stock, but indust...
View articleOnline publication Business Insider has partnered with business management software company SAP in a larger deployment of a branded content initiative...
View articleConsider this step-by-step approach to develop a metric-driven email campaign. Read More...
View articleThere are certain truths all managers wish their employees knew, and I'm putting them out here to give employees an edge when the next round of promot...
View articleThe Media Rating Council has been selected to lead an effort to shift measurement from "served" to "viewable" impressions. Read More...
View articleSkype has rebuilt, an ad-friendly platform for Windows 8. Its three components will be rolled out in phases beginning in the first quarter of 2013. Re...
View articleHow to use broadcast mediums as sparks of conversation and social, digital, and interactive mediums to fan that spark into the flame of action. Read M...
View articleEngaging content is the key to successful brand advertising campaigns. Read More...
View articleMore efficient customer communications and marketing plans mean that you can spend more of your budget on growing your customer base and investing in ...
View articleConsider these four ways to use search in your social media marketing. Read More...
View articleHow to engage each type of holiday shopper with your 2012 holiday display campaign. Read More...
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