On Facebook, you can target to email addresses, phone numbers, and app user IDs, while Twitter now lets marketers target based on tweets and accounts ...
View articleNow is the time for the two sides to stop looking at their differences and begin considering the benefits that their combined strength can bring to an...
View articleAfter weeks of traditional methods, Adam Pace reached his fundraising goal with Facebook ads. Read More...
View articleGoogle tried to convince cable and satellite operators to license their set-top box data so it could compete with Nielsen ratings service. Read More...
View articleHow Twitter, NBC, BBC, and others fared during the London Olympics. Read More...
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View articleTwo digital ad firms that offer voter file-driven ad targeting - Intermarkets and CampaignGrid - are now part of the social giant's growing group of t...
View articleThe #BelieveInAmerica theme correlates with the Republican Party's "We believe in America" label for the final day of the Republican National Conventi...
View articleIt's important to not just create media and content, but to make sure that it's optimized for what your potential customers could be searching for. Re...
View articleDon't expect IAB Public Policy Director Sarah Hudgins to advocate for the online ad industry's self-regulatory approach to privacy while meeting with ...
View articleLearn how to impress recruiters and get them to put your application in front of their clients. Read More...
View articleZac Moffatt, digital director for the Romney 2012 campaign, spoke with ClickZ on Wednesday on the waterfront outside the Romney digital team's HQ at t...
View articleLet me elaborate on the Cannon Ball strategy through some experiences. Read More...
View articleThe Romney camp will be the first Presidential campaign ever to run a Promoted Trend on Thursday, when Mitt Romney will give his anticipated speech at...
View articleThe firm and its CNG Now initiative are at the RNC promoting the benefits of using natural gas, and they're targeting convention-goers on Twitter. Rea...
View articleThe promise of the Republican National Convention's Twitter-ready daily slogans was evident last night here in Tampa. Read More...
View articleCompanies need to realize that consumers are manipulating and repurposing websites to better suit their own needs. Read More...
View articleThe Chesapeake Energy Corporation is spending all of its media budget on digital here at the Republican National Convention. Read More...
View articleThe ad buy is reminiscent of many the Obama camp ran during the early GOP presidential primary races when splashy Obama ads ran on news sites in state...
View articleHow changes in private browsing settings may affect remarketing campaigns. Read More...
View articleThe Republican National Convention was called off for the day, but there was still some action worth capturing, like a visit by Geraldo Rivera to Twit...
View articleConsider this approach to improve ROI for your paid search campaigns. Read More...
View articleThe two firms are sharing a space upstairs at the Tampa Convention Center, while Google has a much more prominent room all to itself. Read More...
View articleDigital catalogs are evolving into branded content hubs for retailers. Read More...
View articleFilm created for Google and the Young Guns Network will feature search, YouTube, Google+ and other Google products. Read More...
View articleThree steps publishers can take that will simplify the process for marketers, improve performance, and drive profits. Read More...
View articleFour tactics to get your email programs optimized for the mobile era. Part three in a series. Read More...
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