Site Extension: Big Data in Practice
Display Advertising

Site Extension: Big Data in Practice

15y Mael Bredeche

Site Extension: Big Data in Practice

What questions can big data answer, and how can those insights be applied to digital media buying? Read More...

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Report Proves Media Buyers Are Lazy
Marketing

Report Proves Media Buyers Are Lazy

15y Pace Lattin

Report Proves Media Buyers Are Lazy

Four things media buyers need to pay attention to in light of comScore's new report. Read More...

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Firstborn's Dan LaCivita: Coming of Age With Dentsu, Sony
Marketing

Firstborn's Dan LaCivita: Coming of Age With Dentsu, Sony

15y Joan Voight

Firstborn's Dan LaCivita: Coming of Age With Dents...

Founded as a digital production house 12 years ago, Firstborn has matured seemingly overnight into a full-service digital agency. Read More...

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The Real Rising Superpower - and It's Not China.
Asia

The Real Rising Superpower - and It's Not China.

15y Eric Phu

The Real Rising Superpower - and It's Not China.

There is actually a much more powerful force rising; we all witnessed that on Wednesday, January 18. Read More...

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SOPA Protestors vs. Chris Dodd: Democracy Wins
Marketing

SOPA Protestors vs. Chris Dodd: Democracy Wins

15y Anna Maria Virzi

SOPA Protestors vs. Chris Dodd: Democracy Wins

Inside the Beltway, special interests see their influence and power erode, tweet by tweet. Read More...

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Ideas on Integrated Marketing in a Connected TV World
Marketing

Ideas on Integrated Marketing in a Connected TV World

15y Gavin Ballas

Ideas on Integrated Marketing in a Connected TV Wo...

The time to get ahead of the curve is now…the TV industry is about to join the connected age. Read More...

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Google+ Crosses 90M Users
Marketing

Google+ Crosses 90M Users

15y Zachary Rodgers

Google+ Crosses 90M Users

Q4 saw big growth not only for Google's social network but for its display, mobile, and deals products as well. Read More...

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Vibrant Media Buys In-Image Ad Firm
Display Advertising

Vibrant Media Buys In-Image Ad Firm

15y Lisa Lacy

Vibrant Media Buys In-Image Ad Firm

A bid to expand offerings for brand advertisers. Read More...

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Where to Begin With Integrated Marketing for Small Business Owners
Marketing

Where to Begin With Integrated Marketing for Small Business Owners

15y Liana Evans

Where to Begin With Integrated Marketing for Small...

How to begin and implement different online marketing channels in the most time- and resource-efficient ways. Read More...

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Enter the Dragon - the Marketing Exodus of 2012?
Marketing

Enter the Dragon - the Marketing Exodus of 2012?

15y Jake Langwith

Enter the Dragon - the Marketing Exodus of 2012?

Digital marketing talent from the U.K. and United States is jetting off to long-haul destinations. Read More...

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Constant Contact Purchases CardStar, Moves Into Mobile
Email

Constant Contact Purchases CardStar, Moves Into Mobile

15y Christopher Heine

Constant Contact Purchases CardStar, Moves Into Mo...

Longtime SMB marketing services provider continues to diversify. Read More...

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Tablet Visitors Spent 54% More Than Smartphone Visitors in 2011
Audience

Tablet Visitors Spent 54% More Than Smartphone Visitors in 2011

15y Anna Maria Virzi

Tablet Visitors Spent 54% More Than Smartphone Vis...

On e-commerce sites, purchases on a tablet averaged $123, an Adobe study found. Read More...

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Report: 31% of Display Ads Go Unseen
Data insights

Report: 31% of Display Ads Go Unseen

15y Christopher Heine

Report: 31% of Display Ads Go Unseen

ComScore study gives more favorable outlook for geo-targeting. Read More...

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Publicis Bolsters Digital in France With Mediagong
Marketing

Publicis Bolsters Digital in France With Mediagong

15y Kate Kaye

Publicis Bolsters Digital in France With Mediagong

Indie acquisition should help Publicis hit its digital revenue target. Read More...

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48 Items That Technology Will Replace This Decade
Marketing

48 Items That Technology Will Replace This Decade

15y Erik Qualman

48 Items That Technology Will Replace This Decade

Predictions: These changes stand to affect the future of media, marketing, and commerce. Read More...

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Wash, Rinse, and Repeat - No Two Media Plans Should Be the Same
Data insights

Wash, Rinse, and Repeat - No Two Media Plans Should Be the Same

15y Amy Manus

Wash, Rinse, and Repeat - No Two Media Plans Shoul...

You must build a foundation of true insights about your consumers to understand what will create a response and what you want that response to be. Rea...

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How Bounces Affect a Subscriber's Status
Email

How Bounces Affect a Subscriber's Status

15y Dennis Dayman

How Bounces Affect a Subscriber's Status

Looking at email bounces from an ISP's perspective. Part four in a four-part series. Read More...

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Translating 'Lorem Ipsum': This Site Is in Trouble
Marketing

Translating 'Lorem Ipsum': This Site Is in Trouble

15y Brian Massey

Translating 'Lorem Ipsum': This Site Is in Trouble

If you want a sign that your conversion rate and budget are in trouble well before your site has launched, keep an eye out for "Loren Ipsum" design. R...

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Spam Out!
Asia

Spam Out!

15y Mandeep Grover

Spam Out!

Running a successful email marketing campaign requires planning and a strong understanding of your customer's needs. Consider these five ways. Read Mo...

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Google Ad Sales Vet Joins Twitter
Marketing

Google Ad Sales Vet Joins Twitter

15y Kate Kaye

Google Ad Sales Vet Joins Twitter

Rob Goulding becomes Twitter's national inside sales manager. Read More...

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Google Will Use Homepage to Protest SOPA/PIPA Bills
Data insights

Google Will Use Homepage to Protest SOPA/PIPA Bills

15y Zachary Rodgers

Google Will Use Homepage to Protest SOPA/PIPA Bill...

Also on Wednesday, Wikipedia and Redditt will go dark to protest anti-piracy legislation. Read More...

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Google Gets Social: What It Means for Marketers
Marketing

Google Gets Social: What It Means for Marketers

15y Julie Batten

Google Gets Social: What It Means for Marketers

The more you follow the Google philosophy of customer centricity, the more chance you'll have of succeeding in this new era of personalization and con...

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ICANN Has Problemz?
Marketing

ICANN Has Problemz?

15y Sean Carton

ICANN Has Problemz?

The new gTLDs are a whole new can of worms digital marketers are going to have to deal with. Read More...

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Followers! Likes! Retweets! Value?
Marketing

Followers! Likes! Retweets! Value?

15y Jeff Lerner

Followers! Likes! Retweets! Value?

Many businesses need to better understand why they're investing time and money in social media. Read More...

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Why a Garage Door Opener Matters to Your Search Marketing
Search

Why a Garage Door Opener Matters to Your Search Marketing

15y Sage Lewis

Why a Garage Door Opener Matters to Your Search Ma...

If you want to get the most out of your search engine presence you better start paying attention to phones. Read More...

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Think Plural
Marketing

Think Plural

15y Gary Stein

Think Plural

It is time for strategy to move from consumer-centric to consumers-centric. Read More...

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Execs & Accounts: Cheil USA, AKQA, Mediabrands
Marketing

Execs & Accounts: Cheil USA, AKQA, Mediabrands

15y ClickZ News Staff

Execs & Accounts: Cheil USA, AKQA, Mediabrands

Cheil USA makes first hires under Lars Bastholm; AKQA promotes Pierre Lipton to ECD. Read More...

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