Capitalizing on Knowsharing Behavior
Marketing

Capitalizing on Knowsharing Behavior

15y Gary Stein

Capitalizing on Knowsharing Behavior

The time gap between knowing and sharing has shrunk considerably, which means the volume of opportunities to knowshare has skyrocketed. Make sure you'...

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Growing Scrutiny of Mobile Data Collection
Data insights

Growing Scrutiny of Mobile Data Collection

15y Jack Marshall

Growing Scrutiny of Mobile Data Collection

Regulators in the U.S. and Europe are studying location data collection. Read More...

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A Million Followers and Nothing Said
Asia

A Million Followers and Nothing Said

15y Ashok Lalla

A Million Followers and Nothing Said

How to prevent a click to follow from turning hollow for a celebrity brand. Read More...

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Facebook, Nielsen Developing New Online Consumer Panel
Data insights

Facebook, Nielsen Developing New Online Consumer Panel

15y Christopher Heine

Facebook, Nielsen Developing New Online Consumer P...

Facebook disclosed panel to agencies. Read More...

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The Basic Elements Found in Every Successful Agile Implementation
Marketing

The Basic Elements Found in Every Successful Agile Implementation

15y Ghennipher Weeks

The Basic Elements Found in Every Successful Agile...

Being agile is about satisfying today's marketing requirements, and when tomorrow comes, being ready to adapt. Read More...

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Are You Using Microblogs and Mobile Apps to Engage Consumers?
Asia

Are You Using Microblogs and Mobile Apps to Engage Consumers?

15y James Wu

Are You Using Microblogs and Mobile Apps to Engage...

While microblogs and mobile apps are the latest Internet marketing trends in China, consider these factors before using the platforms. Read More...

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Privacy Bills: Which One Would Ad Industry Choose?
Data insights

Privacy Bills: Which One Would Ad Industry Choose?

15y Kate Kaye

Privacy Bills: Which One Would Ad Industry Choose?

A breakdown of the six online privacy bills and what they call for. Read More...

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Yahoo to Buy Premium Ad Network 5to1 for $28 Million
Display Advertising

Yahoo to Buy Premium Ad Network 5to1 for $28 Million

15y Zachary Rodgers

Yahoo to Buy Premium Ad Network 5to1 for $28 Milli...

L.A. firm's founders and advisors had many ties to both Yahoo and Fox Interactive Media. Read More...

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IAB Europe Expands Through EIAA Merger
Data insights

IAB Europe Expands Through EIAA Merger

15y Jack Marshall

IAB Europe Expands Through EIAA Merger

European online ad bodies combine to form single industry voice. Read More...

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Transform Site Search
Data insights

Transform Site Search

15y Andrea Fishman

Transform Site Search

Three keys to enhancing results presentation and relevancy. Read More

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Optimize Your Email for Mobile
Email

Optimize Your Email for Mobile

15y Mike Hotz

Optimize Your Email for Mobile

As more subscribers use their smartphones to view your email, you must keep your email program successful by designing your emails in a mobile-friendl...

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The Case for Creative Integration - Ignore at Your Own Peril
Marketing

The Case for Creative Integration - Ignore at Your Own Peril

15y Robin Neifield

The Case for Creative Integration - Ignore at Your...

Forgettable ads and dumb websites litter the digital landscape. Consider these six tips to avoid those pitfalls. Read More...

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Fitness Chain Targets Bike-Minded New Yorkers on HopStop
Display Advertising

Fitness Chain Targets Bike-Minded New Yorkers on HopStop

15y Christopher Heine

Fitness Chain Targets Bike-Minded New Yorkers on H...

Equinox purchases two months of display ads. Read More...

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Ikea's Digital Work: Often Oddball, Always Clever
Agency Spotlight

Ikea's Digital Work: Often Oddball, Always Clever

15y Zachary Rodgers

Ikea's Digital Work: Often Oddball, Always Clever

Swedish interiors brand to be named Advertiser of the Year at Cannes Lions next month. Read More...

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Publicis to Acquire Rosetta for $575M
Marketing

Publicis to Acquire Rosetta for $575M

15y Anna Maria Virzi

Publicis to Acquire Rosetta for $575M

Big four global ad company continues digital expansion with purchase of independent shop. Read More...

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Content Is Not King
Asia

Content Is Not King

15y Matt Harty

Content Is Not King

With the rise of the trading desk, online display companies view the audience as king. Here's why. Read More...

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Amex Offers Display Ads to SMBs
Display Advertising

Amex Offers Display Ads to SMBs

15y Christopher Heine

Amex Offers Display Ads to SMBs

Platform integrates banners and Facebook promos. Read More

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6 Steps for Building a Mobile Strategy
Search

6 Steps for Building a Mobile Strategy

15y Ron Jones

6 Steps for Building a Mobile Strategy

Understanding the different phases in the customer cycle will put your mobile strategy into better perspective. Read More...

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Process and People Alignment Is Key to Automation Success
Automation

Process and People Alignment Is Key to Automation Success

15y Stephanie Miller

Process and People Alignment Is Key to Automation ...

Sometimes the biggest benefits of marketing software come from the commitment to optimize and the good management of the technology. Read More...

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Creating Effective - and Profitable - Birthday Emails
Email

Creating Effective - and Profitable - Birthday Emails

15y Jeanne Jennings

Creating Effective - and Profitable - Birthday Ema...

Four companies show how easy it is to make your birthday email program more effective and profitable. Part three in a three-part series. Read More...

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Valuation - The 'New' Buying Skill
Display Advertising

Valuation - The 'New' Buying Skill

15y Edward Montes

Valuation - The 'New' Buying Skill

Before exchanged-based media marketplaces bring value to both media buyers and sellers, these changes must occur. Read More...

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The Digital Wake-up Call for FMCG Marketers
Asia

The Digital Wake-up Call for FMCG Marketers

15y Andrew Knott

The Digital Wake-up Call for FMCG Marketers

Simple approaches to digital marketing can produce exceptional results. Consider these examples. Read More...

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Report: Google to Settle With DOJ Over Illegal Pharma Ads
Healthcare & Pharma

Report: Google to Settle With DOJ Over Illegal Pharma Ads

15y Jack Marshall

Report: Google to Settle With DOJ Over Illegal Pha...

Company has set aside $500 million for a possible DOJ settlement. Read More...

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Email Marketing Service Accused of Investor Fraud
Email

Email Marketing Service Accused of Investor Fraud

15y Anna Maria Virzi

Email Marketing Service Accused of Investor Fraud

Feds allege mUrgent misled investors about business results and customers. Read More...

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Google Attracts 65 Percent of U.S. Searches in April
Data insights

Google Attracts 65 Percent of U.S. Searches in April

15y Jack Marshall

Google Attracts 65 Percent of U.S. Searches in Apr...

Microsoft and Yahoo gain slight market share. Read More...

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The Week in Ads: Red Bull, Starbucks, IBM [Gallery]
Display Advertising

The Week in Ads: Red Bull, Starbucks, IBM [Gallery]

15y Jack Marshall

The Week in Ads: Red Bull, Starbucks, IBM [Gallery...

A look at some of the most creative and engaging display ads from around the web last week. Read More...

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Publishers Build Out Digital Marketing Services
Marketing

Publishers Build Out Digital Marketing Services

15y Anna Maria Virzi

Publishers Build Out Digital Marketing Services

From custom ads to custom apps, publishers increasingly tailor content for advertisers. Read More...

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