Google's Q1 Revenue Lift Aided by Display And Mobile
Data insights

Google's Q1 Revenue Lift Aided by Display And Mobile

15y Jack Marshall

Google's Q1 Revenue Lift Aided by Display And Mobi...

Technology giant's 27 percent growth was fueled by search and an emphasis on display and mobile. Read More...

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Rise of the Machines
Automation

Rise of the Machines

15y Chris O'Hara

Rise of the Machines

Where do people fit into a world that promises endless media automation? Read More...

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Emergence of Connected Viewing
Asia

Emergence of Connected Viewing

15y Pushkar Sane

Emergence of Connected Viewing

Connected viewing is gaining momentum and likely to redefine how we look at delivering brand experiences through content and advertising. Read More...

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Apple Adds Do-Not-Track to Safari Browser
Data insights

Apple Adds Do-Not-Track to Safari Browser

15y Jack Marshall

Apple Adds Do-Not-Track to Safari Browser

The introduction leaves Google's Chrome as the only major browser without a do-not-track mechanism. Read More...

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Another Privacy Bill Mimics 2005 Legislation
Data insights

Another Privacy Bill Mimics 2005 Legislation

15y Kate Kaye

Another Privacy Bill Mimics 2005 Legislation

The bill uses as a template another from March 2005, when conversations about web privacy focused on seals and privacy policies. Read More...

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Online Ad Industry Rebounded in 2010
Display Advertising

Online Ad Industry Rebounded in 2010

15y Kate Kaye

Online Ad Industry Rebounded in 2010

In 2010, online ad revenues hit their highest level, reaching $26 billion, after faltering in 2009. Read More...

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iContact Targets SMBs With Free Email Service
Email

iContact Targets SMBs With Free Email Service

15y Christopher Heine

iContact Targets SMBs With Free Email Service

Limited tools are free for emailers with less than 500 addresses. Read More...

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Is Your Email Focus Always on Target?
Email

Is Your Email Focus Always on Target?

15y Dennis Dayman

Is Your Email Focus Always on Target?

As ESPs are getting breached, it's time to ask who is to blame and what are the real issues here? Read More...

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Getting a Reaction From Online Video
Marketing

Getting a Reaction From Online Video

15y Brian Massey

Getting a Reaction From Online Video

The science of online video that generates leads and sales. Read More...

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It's Always Better to Hold Hands Before You Kiss
Asia

It's Always Better to Hold Hands Before You Kiss

15y Dominic Powers

It's Always Better to Hold Hands Before You Kiss

Relevance and timely communications are critical to the success of a brand's relationship with consumers. Consider these five tips on how to get it ri...

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Kerry and McCain Bill Signals Privacy Law Momentum
Data insights

Kerry and McCain Bill Signals Privacy Law Momentum

15y Kate Kaye

Kerry and McCain Bill Signals Privacy Law Momentum

The bipartisan Commercial Privacy Bill of Rights would give the FTC enforcement power over data privacy requirements. Read More...

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Amazon Offers Cheaper Kindle With Ads
Display Advertising

Amazon Offers Cheaper Kindle With Ads

15y Zachary Rodgers

Amazon Offers Cheaper Kindle With Ads

Buick, Olay, and Visa are first to use a new "sponsored screensaver" large display ad on the device. Read More...

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Should I Use Google or Baidu?
Asia

Should I Use Google or Baidu?

15y Eddie Choi

Should I Use Google or Baidu?

Here's why Baidu might not be the answer to your search strategy in China. Read More...

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Marchex to Buy Jingle, Owner of 1-800-FREE411
Marketing

Marchex to Buy Jingle, Owner of 1-800-FREE411

15y Susan Kuchinskas

Marchex to Buy Jingle, Owner of 1-800-FREE411

Deal creates expanded pay-per-call ad network with marquee partnerships. Read More...

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Kerry and McCain to Unveil Privacy Bill Tomorrow
Data insights

Kerry and McCain to Unveil Privacy Bill Tomorrow

15y Kate Kaye

Kerry and McCain to Unveil Privacy Bill Tomorrow

The bipartisan Commercial Privacy Bill of Rights would give the FTC enforcement power over data privacy requirements. Read More...

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The Google +1 Button and What It Means for Marketers
Search

The Google +1 Button and What It Means for Marketers

15y Julie Batten

The Google +1 Button and What It Means for Markete...

Will advertisers get more qualified traffic coming into their website based on the addition of +1? Will the +1 button help Google provide more relevan...

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Video Advertising Strategy Part 1: The Metrics
Display Advertising

Video Advertising Strategy Part 1: The Metrics

15y Xuhui Shao

Video Advertising Strategy Part 1: The Metrics

A look at the different measurement strategies available for video advertising and the pros and cons that are important to understand. Part one in a ...

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The Gamification Evolution
Marketing

The Gamification Evolution

15y Sean Carton

The Gamification Evolution

The gamification movement seeks to take video game elements and apply them to the real world to incentivize customers and build loyalty. Part one in a...

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Is This the End of Email?
Email

Is This the End of Email?

15y Jeanniey Mullen

Is This the End of Email?

A look at how email has inspired the initiation of other digital vehicles. Read More...

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Ad Technology Company To Hire 75
Display Advertising

Ad Technology Company To Hire 75

15y Anna Maria Virzi

Ad Technology Company To Hire 75

SearchIgnite changes its name to IgnitionOne; plans to expand client services, software engineering teams. Read More...

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Execs & Accounts: R/GA Hires in SF, La Comunidad Wins Original Penguin
Marketing

Execs & Accounts: R/GA Hires in SF, La Comunidad Wins Original Penguin

15y Amara Mastronardi

Execs & Accounts: R/GA Hires in SF, La Comunid...

R/GA San Francisco names executive creative directors; Perry Ellis appoints La Comunidad for Original Penguin by Munsingwear. Read More...

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Nobody Gets Social Media...Yet
Marketing

Nobody Gets Social Media...Yet

15y Gary Stein

Nobody Gets Social Media...Yet

The desire to define social media in settled absolutes is taking us in some directions that aren't allowing us to make the best decisions. Read More...

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A Digital KISS
Marketing

A Digital KISS

15y Howard Belk

A Digital KISS

A few ideas that could entice customers to pay more for products or services by adding utility and simplicity. Read More...

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Driving User Engagement and Building Loyalty Through Gamification
Asia

Driving User Engagement and Building Loyalty Through Gamification

15y Vincent Teo

Driving User Engagement and Building Loyalty Throu...

Here are three ways how game-based marketing applies to your brand. Read More...

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Criteo Nabs Greg Coleman, Ex-Sales Chief at HuffPo, AOL, Yahoo
Data insights

Criteo Nabs Greg Coleman, Ex-Sales Chief at HuffPo, AOL, Yahoo

15y Zachary Rodgers

Criteo Nabs Greg Coleman, Ex-Sales Chief at HuffPo...

Coleman joins retargeting specialist after rat-a-tat exits from Yahoo, AOL, and HuffPo. Read More...

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Here Comes Search 3.0
Marketing

Here Comes Search 3.0

15y Jonathan Shapiro

Here Comes Search 3.0

Five trends to consider to navigate the advancing search landscape. Read More...

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Behavioral Ad Icon Moves to Europe
Data insights

Behavioral Ad Icon Moves to Europe

15y Jack Marshall

Behavioral Ad Icon Moves to Europe

The European online ad industry will launch a behavioral ad privacy opt out system akin to a U.S. program later this month, responding to E.U. laws. R...

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