The Death of Digital Advertising
Asia

The Death of Digital Advertising

16y Eric Phu

The Death of Digital Advertising

It's time the industry paid attention to these six signs. Read More...

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Email Marketers Urged to Shore Up Security
Email

Email Marketers Urged to Shore Up Security

16y Anna Maria Virzi

Email Marketers Urged to Shore Up Security

Online Trust Alliance says email addresses should be considered personally identifiable information. Read More...

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1.3 Billion People Say They Don't Want to Search Anymore - Now What?
Search

1.3 Billion People Say They Don't Want to Search Anymore - Now What?

16y Chris Copeland

1.3 Billion People Say They Don't Want to Search A...

The problem with search - it's neither a good journey nor a satisfactory destination. Read More...

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Unlocking Mid-Funnel Metrics With Dynamic Video Ads
Marketing

Unlocking Mid-Funnel Metrics With Dynamic Video Ads

16y Anupam Gupta

Unlocking Mid-Funnel Metrics With Dynamic Video Ad...

By leveraging in-banner video advertising and dynamic content, marketers can establish three uniquely robust and repeatable mid-funnel metrics. Read M...

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ValueClick Acquires Mobile Ad Network Greystripe
Data insights

ValueClick Acquires Mobile Ad Network Greystripe

16y Jack Marshall

ValueClick Acquires Mobile Ad Network Greystripe

Company hopes mobile expansion will attract branding dollars from its existing performance clients. Read More...

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Epsilon Completes Services Expansion With Aspen Acquisition
Automotive

Epsilon Completes Services Expansion With Aspen Acquisition

16y Kate Kaye

Epsilon Completes Services Expansion With Aspen Ac...

As email prices drop, companies like Epsilon look to add revenue streams by building agency services portfolios. Read More...

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The Gamification Hype Cycle
Marketing

The Gamification Hype Cycle

16y Sean Carton

The Gamification Hype Cycle

When considering whether or not to "gamify" your brand, it's important to apply the lessons learned from previous hype cycles. Part two in a two-part ...

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The Renaissance of Email
Email

The Renaissance of Email

16y David Daniels

The Renaissance of Email

Email proves it's here to stay as it becomes the connected hub to other nascent text-based marketing channels, such as mobile and social. Read More...

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True Value of Technology
Display Advertising

True Value of Technology

16y Eliza Nevers

True Value of Technology

Factors to consider when selecting an ad technology platform. Read More...

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Back to the Basics of Keyword Selection
Search

Back to the Basics of Keyword Selection

16y Julie Batten

Back to the Basics of Keyword Selection

How to go about determining which keywords are right for your business to bid on. Read More...

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Suzuki Extends Digital-Only Effort to Drive Leads to Dealerships
Display Advertising

Suzuki Extends Digital-Only Effort to Drive Leads to Dealerships

16y Christopher Heine

Suzuki Extends Digital-Only Effort to Drive Leads ...

Motorcycle brand's promo discount of $1,000 marks the first time it has tested a cash discount online. Read More...

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Microsoft Vet to Fill Firm's Global Ad Sales Role
Marketing

Microsoft Vet to Fill Firm's Global Ad Sales Role

16y Kate Kaye

Microsoft Vet to Fill Firm's Global Ad Sales Role

Frank Holland will now head the firm's global advertising sales business. Read More...

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Ideas Are Not Enough
Marketing

Ideas Are Not Enough

16y Gary Stein

Ideas Are Not Enough

Is Omnicom's announcement of partnering with Microsoft, Yahoo, and AOL to get data about users a hint of how agencies are transforming? Read More...

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Will Etao Be China's Answer to Ecommerce Search?
Asia

Will Etao Be China's Answer to Ecommerce Search?

16y Adaline Lau

Will Etao Be China's Answer to Ecommerce Search?

Baidu has failed to gain a strong foothold in ecommerce, opening the door for Etao to become China's answer to ecommerce search. Read More...

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Half of UK Groupon Customers Bought 5 Deals
Marketing

Half of UK Groupon Customers Bought 5 Deals

16y Jack Marshall

Half of UK Groupon Customers Bought 5 Deals

Daily deals brand used by 10 percent of Great Britain. Read More...

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Amex and Facebook's 'Boot Camp' Contest Targets SMBs
Data insights

Amex and Facebook's 'Boot Camp' Contest Targets SMBs

16y Christopher Heine

Amex and Facebook's 'Boot Camp' Contest Targets SM...

Winners will get $25,000 and attend Facebook marketing training in Palo Alto, CA. Read More...

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Booming E-commerce in China: 5 Implications for Online Advertising and Marketing
Asia

Booming E-commerce in China: 5 Implications for Online Advertising and Mark...

16y Michael Zung

Booming E-commerce in China: 5 Implications for On...

China's e-commerce is now a US$720 billion industry; with this comes a dramatic shift in online advertising. Read More...

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Yahoo Hopes Data Retention Change Will Stop Search Share Bleeding
Data insights

Yahoo Hopes Data Retention Change Will Stop Search Share Bleeding

16y Jack Marshall

Yahoo Hopes Data Retention Change Will Stop Search...

Company hopes holding search data for six times longer will strengthen its products. Read More...

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Co-Dependency Much?
Marketing

Co-Dependency Much?

16y Robin Neifield

Co-Dependency Much?

Are we too dependent on Google and Facebook? Here are some tips to move forward with good digital marketing opportunities while protecting your long-t...

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5 Steps to Cook the 'Bacn'
Email

5 Steps to Cook the 'Bacn'

16y Mike Hotz

5 Steps to Cook the 'Bacn'

When you start sending spam's legitimate cousin, bacon emails, you're out of the fire and into the frying pan. Read More...

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QR Codes Gaining Momentum As New Engagement Channel
Data insights

QR Codes Gaining Momentum As New Engagement Channel

16y Andrea Fishman

QR Codes Gaining Momentum As New Engagement Channe...

The question is not whether QR codes are a viable marketing option, but how can sophisticated marketers use QR codes to enhance targeting programs? Re...

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Online Privacy – Do You Know How Much We Know?
Asia

Online Privacy – Do You Know How Much We Know?

16y Stephen Hay

Online Privacy – Do You Know How Much We Know?

Brands need to demonstrate they take privacy seriously. Consider these five tips to build sustainable trusting relationships with customers. Read More...

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Zillow's Bundled Ad Offerings Helped Lift Revenue 74% in 2010
Display Advertising

Zillow's Bundled Ad Offerings Helped Lift Revenue 74% in 2010

16y Anna Maria Virzi

Zillow's Bundled Ad Offerings Helped Lift Revenue ...

Real estate site sees stronger growth in bundled ads for agents than in display advertising. Read More...

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Yahoo Flips Decision on Data Retention Time
Search

Yahoo Flips Decision on Data Retention Time

16y Kate Kaye

Yahoo Flips Decision on Data Retention Time

The company will now keep users' search data for 18 months, reversing a 2008 decision to limit it to 90 days. Read More...

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5 Behavioral Insights You Can Learn From Search Funnels
Search

5 Behavioral Insights You Can Learn From Search Funnels

16y Ron Jones

5 Behavioral Insights You Can Learn From Search Fu...

Learn how to find search funnels in Google AdWords to better understand your target audience and their online behavior. Read More...

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Creating Effective - and Profitable - Birthday Emails
Email

Creating Effective - and Profitable - Birthday Emails

16y Jeanne Jennings

Creating Effective - and Profitable - Birthday Ema...

Learn from NHL and create a personalized email that will really engage the birthday girl. Part one in a three-part series. Read More...

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Insights on Gleaning Insights
Automation

Insights on Gleaning Insights

16y Stephanie Miller

Insights on Gleaning Insights

A marketing department that understands and optimizes processes and data utilization can significantly outperform one that does not. Read More...

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