Liz Waldeck-Pinckert, Director of Client Partnerships for North America at AdColony, highlights mobile publishing trends that aren’t likely to change ...
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View articleBird’s eye view of the internet population, the content and media habits of netizens, what’s working for digital advertising, audience overviews, and ...
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View articleContent marketing is incredibly effective, but there are five common content problems that may be sabotaging your results. Read More...
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View articleOracle Retail Solutions Director, Mark Lawrence explores why a data-driven mid-year evaluation will be the key to success for brands. Read More...
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View articleRoss Shanken, CEO and founder of Jornaya, shows ways to send safe and compliant marketing messages during COVID-19 by using the right data to understa...
View articleCTV might just mean “Constantly connected consumers” TV as it remains unshaken despite COVID-19. The next 12 months are fertile to cash in on the CTV ...
View articleAI holds the biggest potential for ad tech. We look at where it places among other technologies and why marketers need to invest in it right now? Read...
View articleMarketing automation enables a back-to-basics personalization strategy that will resonate in this disrupted macro environment. Read More...
View articleCallTrackingMetrics e-Book helps advertisers improve digital marketing efficiency without increasing their current digital media spend. Read More...
View articleInteractive 3D applications like configurators offer an exciting new way to engage users who are bored with traditional digital tactics. A few industr...
View articleTom Dolan, Executive SVP, Media Services at Valassis, discusses how COVID-19 has impacted consumer trends and behaviors, and the capabilities marketer...
View articleDan Jaye, CEO of Aqfer, looks at how TV viewership has soared amid quarantine and how the rise of automatic content recognition (ACR) technology in Sm...
View articleThe pandemic and its accompanying recession has customers’ emotions running high. Brands should take a step back from driving a transaction-only minds...
View articleSanjeev Sularia, CEO & Co-Founder of Intelligence Node, delves into the strategies retailers should invest in to ensure their survival amid COVID and ...
View articleMarketing technology sees a silver lining as economies reopen and secrets to tailoring the unfair advantage that marketers crave. Read More...
View articleNow more than ever is the time to consider how event marketers and planners can come back stronger and still create the sense of community people crav...
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