Yahoo is set to launch a series of interactive outdoor touch-screen games to push its mobile apps. Read More...
View articleSports Authority, Pepsi, and JC Penney plan yuletide campaigns on Foursquare, while Walmart, Best Buy, and Target give geo-social a 'Whrrl.' Read More...
View articleYahoo and Microsoft's Bing search alliance makes little progress since August. Read More...
View articleSocial media giant says its new messaging platform will not add to the rich stream of user data that informs Facebook.com ad placements. Read More...
View articleFive ways to manage marketing risks and nine ways to make the right changes - and staying on top of your game. Read More...
View articleA few thoughts on socializing e-mail, taking a stand on net neutrality, and the rising challenge of self-branding. Read More...
View articleThree of the most common reputation issues that marketers encounter during this time and some simple checks you should do to be sure your holiday e-ma...
View articleSearch giant's nascent TV ad buying platform bounces back from NBC loss with influx of new inventory from FiOS. Read More...
View articleThe "Mashup of Facebook," which uses Facebook profile interests to inform entertainment news streams on MySpace, will appear to many like MySpace's la...
View articleClothing retailer is the group-buying platform's featured advertiser today and will run as a 'side deal' through Sunday. Read More...
View articleAs in Florida and Maryland, Google text units and Facebook display ads won't require disclaimers in the ads. Read More...
View articleRenault, L’Oréal, and numerous other advertisers hope to see iAd campaigns live in Europe by Christmas. Read More...
View articleArchrival is a social media outreach firm and a Facebook "preferred developer." Read More...
View articleFood blog network includes properties like Serious Eats and Bakerella. Read More...
View articleWhy e-mail is destined to remain the best-performing, yet least appreciated marketing medium. Read More...
View articleIt is the quality of the content and interaction, not the quantity of big dollar ad placements that drives success. Read More...
View articleE-retailer and sister site Soap.com hope a "Battle of the Brands" contest on Facebook motivates online holiday shopping next weekend. Read More...
View articleIn the 2010 Digital Azbee competition, ClickZ earns two silver awards for its news section and site relaunch. Read More...
View articleEven if your brand has excellent recall and equity, here are other factors you must consider. Read More...
View articleGoogle is more forcefully throwing its hat into the online shopping space. Read More...
View articleBig box retailer reprises Christmas-crazed shopper, a character played by comedian Maria Bamford, in a video ad on Facebook and a landing page via Twi...
View articleQ3 online ad revenues grew 17 percent year-over-year. Read More...
View articleDon't reach the right audience with the wrong message, or vice versa. Read More...
View articleFive tactics to consider as you finish this year's mailings. Read More...
View articleElectronics retailer offers a 20 percent discount to holiday shoppers for three check-ins. Two check-ins can be at non-brand locations. Read More...
View articleCompany to roll out brand integrations across more of its games, and to push into the mobile gaming space. Read More...
View articleWhat Facebook's latest move means for e-mail and other marketers. Read More...
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