Diminishing Returns
Data insights

Diminishing Returns

16y Andrea Fishman

Diminishing Returns

Five factors impacting behavioral ROI. Read More

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What Happened to Holidays in Interactive Advertising? Bah Humbug!
Marketing

What Happened to Holidays in Interactive Advertising? Bah Humbug!

16y Pace Lattin

What Happened to Holidays in Interactive Advertisi...

Is the industry as a whole missing the immense potential of the holiday season? Read More...

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MySpace Extends Entertainment Makeover with Mobile Site, App
Marketing

MySpace Extends Entertainment Makeover with Mobile Site, App

16y Douglas Quenqua

MySpace Extends Entertainment Makeover with Mobile...

Both platforms will center on music and artist interaction, with richer advertising in the app experience. Read More...

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3 Tips to Achieve High Inbox Rate in China
Asia

3 Tips to Achieve High Inbox Rate in China

16y Francis Kwok

3 Tips to Achieve High Inbox Rate in China

Maintaining a good sender reputation is not good enough. Here are tactics for improving the deliverability of your email marketing messages. Read More...

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EU Probes Google over Possible Antitrust Violations
Data insights

EU Probes Google over Possible Antitrust Violations

16y Jack Marshall

EU Probes Google over Possible Antitrust Violation...

European regulators launch a formal investigation in Google's search ad practices. Read More...

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Google Could Mobilize Groupon In Saturated 'Deals' Market
Marketing

Google Could Mobilize Groupon In Saturated 'Deals' Market

16y Christopher Heine

Google Could Mobilize Groupon In Saturated 'Deals'...

Google would bring huge reach to Groupon's deals platform, but the online daily deals bubble could eventually burst. Read More...

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AOL Carves New Local Ad Sales Role
Display Advertising

AOL Carves New Local Ad Sales Role

16y Kate Kaye

AOL Carves New Local Ad Sales Role

AOL hires former Yodle sales exec Mike DeLuca to fill new local sales post. Read More...

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How App Marketing Differs From Search Engine Marketing
Marketing

How App Marketing Differs From Search Engine Marketing

16y Rob Weber

How App Marketing Differs From Search Engine Marke...

Need to explain how app marketing works? Try comparing and contrasting it to search marketing. Read More...

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5 Things You Need to Do to Start Your New SEO Business
Search

5 Things You Need to Do to Start Your New SEO Business

16y Sage Lewis

5 Things You Need to Do to Start Your New SEO Busi...

Hint: Don't call it SEO. Read More

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Search as a Business Intelligence Tool
Asia

Search as a Business Intelligence Tool

16y Anna Chan

Search as a Business Intelligence Tool

With Christmas approaching, these are the ways you can use search as a business intelligence tool to allocate budgets for your promotional campaigns. ...

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'Burn Notice' Game Takes a Hyundai Sponsorship Further
Marketing

'Burn Notice' Game Takes a Hyundai Sponsorship Further

16y David Ward

'Burn Notice' Game Takes a Hyundai Sponsorship Fur...

Game format emerges as a means to extend USA Network's product placement deals online. Read More...

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SMBs Applaud Newly Available Facebook Page Analytics
Analytics

SMBs Applaud Newly Available Facebook Page Analytics

16y Christopher Heine

SMBs Applaud Newly Available Facebook Page Analyti...

Restaurants, bars, and retailers with less than 10,000 likes can now see how Facebook messages perform. Read More...

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Deliverability — Practical Advice on Getting to the Inbox
Email

Deliverability — Practical Advice on Getting to the Inbox

16y Jeanne Jennings

Deliverability — Practical Advice on Getting to th...

Three case studies on how to - and how not to - address deliverability issues. Read More...

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Success Metrics 101
Search

Success Metrics 101

16y Ron Jones

Success Metrics 101

Are you tracking your website's success? Here is where to begin. Read More...

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View From the Consumer
Asia

View From the Consumer

16y Eric Phu

View From the Consumer

Put yourself in the shoes of a consumer before you plan your next marketing campaign. Consider these five points. Read More...

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Back to the Future: The Untapped Potential of 2.5G
Asia

Back to the Future: The Untapped Potential of 2.5G

16y Andrew Knott

Back to the Future: The Untapped Potential of 2.5G

With more than one billion consumers in Asia still using 2.5G mobile devices, here are three marketing myths that must be busted. Read More...

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Facebook Holidays: AT&T's 'Black Wednesday' Ads and Other Big Brands
Marketing

Facebook Holidays: AT&T's 'Black Wednesday' Ads and Other Big Brands

16y Christopher Heine

Facebook Holidays: AT&T's 'Black Wednesday' Ads an...

Telecom giant gets a jump on Black Friday. Sears, Starbucks, and Charmin also leap in. Read More...

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India: Search Habits of a Growing Nation
Asia

India: Search Habits of a Growing Nation

16y Guest

India: Search Habits of a Growing Nation

A look at how consumers in India are accessing the Internet and the most popular search categories. Read More...

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Using Word Clouds to Size Up Digital Marketing Trends
Asia

Using Word Clouds to Size Up Digital Marketing Trends

16y Michael Zung

Using Word Clouds to Size Up Digital Marketing Tre...

Comparing digital marketing trends in Asia and the United States based on a word cloud analysis of ClickZ.com and ClickZ.Asia. Read More...

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Study: Mobile Search Goes Mainstream in Asia
Asia

Study: Mobile Search Goes Mainstream in Asia

16y Adaline Lau

Study: Mobile Search Goes Mainstream in Asia

Search marketing firm's survey also shows the role of search in Asia Pacific during the purchase cycle and identifies the most popular search engines,...

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Thou Shall Not Cookie Bomb
Display Advertising

Thou Shall Not Cookie Bomb

16y Xuhui Shao

Thou Shall Not Cookie Bomb

Marketers must understand the difference between blasting impressions and deploying safe targeting tactics. Read More...

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5,000 People Drive Real-Life Mitsubishi Over the Web
Marketing

5,000 People Drive Real-Life Mitsubishi Over the Web

16y Douglas Quenqua

5,000 People Drive Real-Life Mitsubishi Over the W...

Agency 180 L.A. worked with robotics engineer Dr. James Brighton to create the test drive promotion. Read More...

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Harnessing the E-mail Marketing Power of the iPad
Asia

Harnessing the E-mail Marketing Power of the iPad

16y Stephen Hay

Harnessing the E-mail Marketing Power of the iPad

Tablet computers such as the iPad are fast becoming the accessory of choice. Here's what you need to consider for email marketing on these devices. Re...

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Mattel Designs Web Properties With Advertisers In Mind
Marketing

Mattel Designs Web Properties With Advertisers In Mind

16y Susan Kuchinskas

Mattel Designs Web Properties With Advertisers In ...

Toy giant makes sure sites like HotWheels.com, Barbie.com, and MonsterHigh.com support the deep integration advertisers want. Read More...

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How to Avoid Building a Disposable App
Marketing

How to Avoid Building a Disposable App

16y Sean Carton

How to Avoid Building a Disposable App

Getting consumers to download a cool app, widget, or game is the easy part. Read More...

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4 Ways Video Is Fundamentally Changing
Marketing

4 Ways Video Is Fundamentally Changing

16y Shishir Mehrotra

4 Ways Video Is Fundamentally Changing

The video industry has exploded through many transitions already and it is about to go through its largest yet. Are you ready? Read More...

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5 Things Every E-mail Marketer Should Be Doing Now
Email

5 Things Every E-mail Marketer Should Be Doing Now

16y Jeanniey Mullen

5 Things Every E-mail Marketer Should Be Doing Now

A Q&A with David Daniels, an e-mail marketing consultant, on connected marketing, Facebook Messages, and more. Read More...

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