Is there enough crossover among your market niches to justify cross-brand promotions? Consider these best practices. Read More...
View articleA look at how technologies are reinventing the retail experience. In part 1 of 2, we'll look at the considered purchase. Read More...
View articleTop Search Queries shows us that positions in search results are fluid. On top of that, they are fluid by fairly significant factors. Here's a look at...
View articleAn introduction to the possibilities of mobile marketing, to become familiar with this channel for your own business and explore what possibilities ex...
View articleIgnite your community of consumers and fans through interactive marketing, like this company did, and be amazed at the outcomes. Read More...
View articleDigital is the thread that weaves through all of advertising. Digital techniques and analytics can and should infuse into every phase of the advertisi...
View articleA look at Google's new formats, such as Sitelinks, Search Funnels, Remarketing, and Click-to-Call. Second in a two-part series. Read More...
View articleNew technologies are now removing the operational barriers to integrating motion and relevance to the most challenging product offerings. Read More...
View articleTo stay at the center of the digital experience, e-mail marketers must create amazing consumer experiences. Here is a six-point checklist to audit you...
View articleIAB report finds mobile ad spending flourished last year, but didn't grow as fast as in 2008. Read More...
View articleIt's important not to be reductive in how we think about social media marketing. It's not "brand" vs. "response." It's both. Read More...
View articleInstead of looking for fast and large list growth or costly re-engagement strategies, consider this approach to building your e-mail subscriber list. ...
View articleThe company known for its Levi's and Dockers brands places big bets on big ideas. Read More...
View articleIf most of the underlying models are built on the assumptions of consumers making rational decisions, we could be repeating old style marketing - just...
View articleAmong the messages the IAB hopes to get across to legislators: behavioral targeting is so pervasive, even their own election campaigns probably use it...
View articleHow to use personalization to improve - and not destroy - relationships with customers and prospects. Read More...
View articleAdding short-term events and creating short-term newsletters can deliver long-term benefits when done correctly. Read More...
View articleAs apps continue to proliferate, finding the most effective advertising platform will become paramount. Here's a look at the state of search, display,...
View articleWhat approach should you take when you see user-generated comments showing up in your company's search results? Read More...
View articleA look at what real-time search is, how it's being used in search engines, and tips on how you can integrate real-time search into your marketing camp...
View articleSee how one company tries to grow its list using an e-mail change-of-address and append service and negative option-opt-out, but fails at connecting w...
View articleReal-time bidding can help marketers manage display advertising campaigns more nimbly. Here's why. Read More...
View articleIt's time to start bridging the gap between our brand and our consumers through social media. It's time to embrace its power and use it to advertise. ...
View articleBehavioral targeting is often scrutinized for tracking users based on personal information. Consumers concerned about privacy need to be their own per...
View articleDoes anyone have the actual answer to the value of social media? Can we figure it out with a formula? Or is it simply part of the cost of doing busine...
View articleTake a look at these five categories of e-mail marketers and see if you recognize any of them. Read More...
View articleGoogle, to get bigger, understands it must branch out beyond search and entice agencies with new extensions and ways to integrate them into our accoun...
View article