Image Search Engines: Query by Image
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Image Search Engines: Query by Image

17y Julie Batten

Image Search Engines: Query by Image

New image search engines could increase traffic to your site through image search. What these engines have to offer. Read More...

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Microsoft Launches Ad-Supported Long-Form Video Site in U.K.
Marketing

Microsoft Launches Ad-Supported Long-Form Video Site in U.K.

17y Jack Marshall

Microsoft Launches Ad-Supported Long-Form Video Si...

The service will initially launch as a six-month pilot, during which all ads have already been sold exclusively through WPP-owned agency, Group M. Rea...

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Microsoft/Yahoo Deal Less Significant in Europe than U.S.
Marketing

Microsoft/Yahoo Deal Less Significant in Europe than U.S.

17y Jack Marshall

Microsoft/Yahoo Deal Less Significant in Europe th...

Because the combined Microsoft and Yahoo search market share in Europe is still small, the tie-up will not deliver a quick fix in providing a serious ...

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Microhoo's Battle Is for Hearts and Minds
Marketing

Microhoo's Battle Is for Hearts and Minds

17y Rebecca Lieb

Microhoo's Battle Is for Hearts and Minds

Even if the combined forces of Microsoft and Yahoo build a search engine that's 10 times better than Google's, will it matter? Read More...

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Desperately Seeking Personal Brand
Marketing

Desperately Seeking Personal Brand

17y Robin Neifield

Desperately Seeking Personal Brand

Are you a passionate social media practitioner or an ego-driven pretender? Six ways to tell the difference. Read More...

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Back-to-School for SEO
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Back-to-School for SEO

17y P.J. Fusco

Back-to-School for SEO

Major retailers are turning to social media to promote back-to-school goods in a fresh way, but most need a remedial course in search engine optimizat...

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Rehab for Your Sender Reputation, Part 2
Email

Rehab for Your Sender Reputation, Part 2

17y Stefan Pollard

Rehab for Your Sender Reputation, Part 2

How to repair damage caused by e-mail marketing messages that are unrecognized, unexpected, or unwanted. Read More...

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Privacy Versus Targeting: Drawing Battle Lines
Data insights

Privacy Versus Targeting: Drawing Battle Lines

17y Rob Graham

Privacy Versus Targeting: Drawing Battle Lines

Will principles embraced by the Interactive Advertising Bureau and other industry stave off more stringent oversight of behavioral marketing? Read Mor...

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Why Linking Is so Important for Ranking
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Why Linking Is so Important for Ranking

17y Mike Grehan

Why Linking Is so Important for Ranking

SEO 101: Why the number of sites linking to your Web site matters to the search engines. Read More...

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E-Mail: Evaluating Dedicated vs. Shared IP Addresses
Email

E-Mail: Evaluating Dedicated vs. Shared IP Addresses

17y Jeanne Jennings

E-Mail: Evaluating Dedicated vs. Shared IP Address...

Sharing an IP address with other businesses can reduce e-mail delivery costs, but there are other factors to consider. Read More...

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Twitter, Spam, and Security
Marketing

Twitter, Spam, and Security

17y Anna Maria Virzi

Twitter, Spam, and Security

What brands can do to manage their reputation on the social platform where rules change quickly and best practices are evolving. Read More...

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Marketing to People
Marketing

Marketing to People

17y Aaron Kahlow

Marketing to People

Three tips for proper social networking etiquette. Read More

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Creative Is the 'Last Mile' in Behavioral Targeting
Data insights

Creative Is the 'Last Mile' in Behavioral Targeting

17y Brian Massey

Creative Is the 'Last Mile' in Behavioral Targetin...

It stands to reason that an industry adept at sorting through data and analyzing Web content in real-time would find a way to optimize online display ...

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Increasing Readership for Your E-Newsletter
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Increasing Readership for Your E-Newsletter

17y Karen Gedney

Increasing Readership for Your E-Newsletter

Want to build your e-newsletter's audience? Try these tips. Read More...

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Does Tweeting Generate Any Lasting Value?
Marketing

Does Tweeting Generate Any Lasting Value?

17y Gary Stein

Does Tweeting Generate Any Lasting Value?

Twitter's trending topics hold opportunity for brands to connect with consumers. Read More...

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Execs & Accounts UK and EU: Myvideorights, Blue Barracuda, Agillic
Marketing

Execs & Accounts UK and EU: Myvideorights, Blue Barracuda, Agillic

17y Jack Marshall

Execs & Accounts UK and EU: Myvideorights, Blue Ba...

Myvideorights hires U.K. ad sales director; Blue Barracuda appoints media director; Agillic opens office in the U.K. Read More...

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Your Data is Your Life in E-mail
Email

Your Data is Your Life in E-mail

17y Jeanniey Mullen

Your Data is Your Life in E-mail

Three best practices for customer data collection in e-mail marketing. Read More...

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Evaluating SEO Proposals
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Evaluating SEO Proposals

17y Julie Batten

Evaluating SEO Proposals

Planning to retain an SEO vendor? Here's what to look for in a partner, plus some sample deliverables. Read More...

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Defining Social Media
Marketing

Defining Social Media

17y Sean Carton

Defining Social Media

Social media are really just technologies that facilitate conversations. What's so new about that? Read More...

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Recession Marketing: The Direct Approach
Marketing

Recession Marketing: The Direct Approach

17y Rebecca Lieb

Recession Marketing: The Direct Approach

E-mail is a cornerstone of back-to-basics marketing. Read More...

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Active Listening on the Social Web
Marketing

Active Listening on the Social Web

17y Adam Cahill

Active Listening on the Social Web

Businesses must do more than listen to consumers online. Here are four steps to take. Read More...

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Finding Inspiration for Digital Marketing
Marketing

Finding Inspiration for Digital Marketing

17y Robin Neifield

Finding Inspiration for Digital Marketing

In search of ideas that drive results? Here are one dozen ways to help develop game-changing digital campaign ideas. Read More...

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Rehab for Your Sender Reputation, Part 1
Email

Rehab for Your Sender Reputation, Part 1

17y Stefan Pollard

Rehab for Your Sender Reputation, Part 1

Reasons why e-mail recipients click the spam button and why ISPs block e-mail. Read More...

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How to Write a Media Strategy, Part 2
Data insights

How to Write a Media Strategy, Part 2

17y Anna Papadopoulos

How to Write a Media Strategy, Part 2

There is a strong temptation to write your strategy as part of your objective. Don't do it. Read More...

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Keeping Christmas Alive
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Keeping Christmas Alive

17y P.J. Fusco

Keeping Christmas Alive

Summer is prime time for harvesting links for the year-end holiday season. Read More...

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MySpace Outsources International Ad Sales to Fox International Channels
Marketing

MySpace Outsources International Ad Sales to Fox International Channels

17y Jack Marshall

MySpace Outsources International Ad Sales to Fox I...

FIC will handle local ad sales for a number of MySpace's non-U.S. operations. Read More...

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Case Study: An Amusement Park E-mail Misses the Mark
Email

Case Study: An Amusement Park E-mail Misses the Mark

17y Jeanne Jennings

Case Study: An Amusement Park E-mail Misses the Ma...

Think big companies are better at effective e-mail marketing? Think again. Read More...

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