The offer: what it is and why it matters to your email campaign. But first, the winner of our April Fool’s Day contest! Read More...
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View articleWhen site users become paying customers, will the rules change for advertising? Read More...
View articleAuthor examines 2000 Arizona Democratic primary that was first to use Web. Read More...
View articlePatients want to communicate with their doctors online and they are willing to pay for it. But until reimbursement issues are perfected, physicians wo...
View articleU.S. Web site managers will technologically fortify their sites through 2002, emphasizing internal initiatives, rather than customer-visible features....
View articleBriefMe is a no-cost, email-based e-zine that is filled with news, site reviews, and Web article summaries. Read More...
View articleShouting and blasting. Is that any way to nurture a relationship? Read More...
View articleWith all the talk about the major engines, it's easy to forget many users are searching and navigating directly from Web browsers, such as Internet Ex...
View articleThere’s no such thing as business-to-business, just person-to-person, so take some risks with your next campaign. Read More...
View articleMarketers that used e-mail promotions and other online advertising methods found a positive impact on sales, customer retention, and brand awareness. ...
View articleJust because you can use a clever play on words, doesn't mean you should. But if you do, make sure it's not just clever but also clear. Read More...
View articleWhat's the point in having an entire site if you plunk everything on the home page? Why do dynamic brands feature stubbornly static home pages? It's t...
View articleClickZ's cofounder and erstwhile publisher looks at an online publisher getting the free-to-fee thing right. (And it just happens to be our parent com...
View articleDataquest found significant industry growth but a TDWI study revealed that almost three-quarters of companies have not yet deployed a CRM solution. Re...
View articleGuest Viewpoint: Ian Oxman of RappDigital Innovyx offers a 5-step method to help you expand your customer list with e-mail addresses. Read More...
View articleEchoMail, Inc. offers the development of email relationship management (ERM) solutions. Read More...
View articleYour email message was impeccable. They click, but where do they end up? A landing page is part of your email campaign, too. Read More...
View articleFreshAddress.com is a free email address registry and ECOA service that enables companies and people to stay connected when email addresses change. Re...
View articleA report from Datamonitor predicts that by 2004, revenues derived from gaming software will rise 22 percent from 2001, and consoles will lead the way....
View articleinternet.com's ServerWatch reports on surveys that examine the number and types of servers being used to power the Internet. Check the results of the ...
View articleIt's called Ooqa Ooqa. Is it the most intrusive ad technology yet? Read More...
View articleWhy do people keep forwarding those crazy rumors and urban legends... and how can marketers tap into that basic human impulse to pass something along?...
View articleBigger banners have been making a splash on the Internet, but affiliate programs haven't yet made the best use of the increased space. Read More...
View articleLike most things tech-related, the worldwide PDA market slowed considerably in 2001 after several years of rapid growth. Read More...
View articleThe worldwide Web conferencing market generated $266 million in revenue in 2001, according to Frost & Sullivan, and could reach as much as $2 billion ...
View articlePeer360 marketing solution provides the tools to plan, optimize, execute, and track sophisticated direct marketing campaigns through email, Web sites,...
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