Every company understands the competitive value of superior customer service, but many underestimate the level of effort and resources required to kee...
View articleThe number of financial institutions using online business banking is expected to more than double within one year and more than triple by 2003, accor...
View articleBehind all the pessimistic headlines, there's actually a lot of good news. The competitive landscape is much more rational. Talented employees are in ...
View articleTwo types of companies exist online: those that test -- and those that lose money. The big challenge with affiliate programs is to find out what works...
View articleBarry reviews a rash of statistics, information, and data that have been released in recent months about online advertising. And he draws some conclus...
View articleDespite the cloudy future of wireless, the languid economy and a revolving door of entrants in the market, global PDA retail revenues will increase fi...
View articleIt seems everyone has thrown their hat into the financial account aggregation ring -- banks, brokerages, credit cards companies and even Internet port...
View articleSome new organizations spend precious little time building a strong foundation and much more time chasing venture dollars and issuing press releases i...
View articleConsumers have long turned online for healthcare content, but howthey use the Internet for prescription drugs isn't quite as clear. Ipsos-NPD sees few...
View articleFact checking ensures that the appropriate corrections are made, but it is a difficult and time-consuming process. Even in traditional publishing, it ...
View articleToday, Heidi takes a look Down Under at an integrated campaign that could not have taken place in the United States. It used Cuban cigars to sell soft...
View articlePaul doesn't agree with Commercial Alert's complaint filed recently with the FTC against eight search engines. That complaint drew a parallel between ...
View articleIn today's economic reality, you need every project to pay off quickly. You can't afford to take a flier on a long-term investment, where the term may...
View articleAs Internet-only retailers struggle with profitability, and the all important holiday season approaches, research from Nielsen//NetRatings found the b...
View articleIn the third of a three-part series, Stephen discusses in more detail the various customer design points that influence management practices and inves...
View articleIt's proven its mettle as a method for trading pirated music, but now it's time for peer-to-peer networking to find some applications for the business...
View articleWith the big fourth quarter holiday season still to come, Datamonitor and BizRate.com predict that 2001 can still be a decent year for e-commerce. Rea...
View articleIn part 2, Martin offers five more questions for an online self-examination. If your answers are yes to all of the questions, your brand is well on it...
View articleA Computerworld survey found that IT workers are satisfied with their salaries, but want more challenges and more training. Maybe that will increase t...
View articleLinux, the little operating system that could, is finding a comfortable niche among Internet and embedded devices, according to a survey by Evans Data...
View articleAs a marketer, you may feel your relationship with your IT department is strained. As for your email marketing efforts, the IT department -- not the m...
View articleThe retail computer hardware market may have hit hard times, but NPD INTELECT credits sales of income tax and virus detection software with leading th...
View articlePeople will try to sell you customer relationship management (CRM) solutions. But understand that you're just buying software. You'll have to add the ...
View articleWe live in the 21st century and work amid clients whose marketing departments and advertising agencies research every aspect of their product developm...
View articleThe problem's pretty simple: The average user on the Internet is not buying a product on his or her first visit -- and, in most cases, subsequent visi...
View articlePeter just completed his 10-day boot camp -- he ran, jumped, ran, did sit-ups, ran, did pushups, ran, and learned a lot about teamwork. Without gettin...
View articleUnderstanding the customer is a key requirement within all sales and marketing environments, including the Web. But there is a small problem: When you...
View article