In response to part 1, Paul received so much feedback -- some people sent updates, others requested more information -- that Paul put together a smorg...
View articleResearch companies have spent the better part of the past two months trying to get a handle of the direction of IT spending. Now Gartner says IT budge...
View articleThe vast majority of people use technology not for what it is, but for what it does. But most of us who write about technology tend to be early adopte...
View articleWhy are offline brands close to dominating e-commerce? Because consumers can do all the shopping, browsing and comparing online, and still make the pu...
View articleWhen you're marketing a product or service, you always have to put yourself in your potential customers' shoes and ask, "Honestly, would I buy this?" ...
View articleA study of more than 4,000 Web users by Brigham Young University found that Internet retailers need to re-target their marketing, address customer fea...
View articleHave you been noticing the emergence of negative product placement -- on TV, in movies, and on the Web? Martin has, and he thinks that the trend sadly...
View articleEpsilon Interactive provides e-mail communications services aimed at retaining new and loyal customers longer and increasing ROI. Read More...
View articleAlthough the writer of this column has changed, the new writers' email addresses have something in common with Kim's -- because they all work together...
View articleThe number of worldwide broadband Internet subscribers will reach more than 15 million in 2001, according to MRG. And in addition to the immediate ben...
View articleCompanies considering viral marketing and customer satisfaction when identifying loyal customers can reduce customer acquisition costs by 27 percent a...
View articleImagine all of the sites lining up to pay Microsoft to advertise to the targeted traffic of your affiliates. They could sell each and every conceivabl...
View articleWhy would a 41-year-old man with a wonderful wife, two great kids, and a career he loves subject himself to the torture of physical training led by a ...
View articleUpfront strategy is essential to starting campaigns off on the right foot. Rather than offer a one-size-fits-all approach to email marketing, Brady of...
View articleJust as consolidation seemed inevitable in the search engine space, new player Teoma has stepped up with an impressive debut. Opened to the public las...
View articleAside from this column, where do you get your information about B2B email marketing? Debbie shares her summer reading list, including a handful of e-n...
View articleThere's something disturbing about seeing the X10 camera on top-tier sites with valuable content, registered audiences, and good demographics. It's li...
View articleAd-serving discrepancies are perhaps the biggest thorn in the side of online media buyers and analytics teams. Technical folks who work on ad-serving ...
View articleThe market for applications service providers is not without its challenges, but don't tell that to the revenue projections, which call for numbers we...
View articleAs a marketer, you have to learn to predict ROI, not measure it after the fact, and that takes some major fuzzy logic. To start with, refuse to accept...
View articleThe proportion of Europeans visiting business and finance Web sites has doubled in some markets over the last year, according to Jupiter MMXI, but the...
View articleTen years ago, you had to plan a TV campaign at least a year ahead. You had to book it at least three months ahead, and you had to start production at...
View articleMore and more sites are collecting postal as well as email addresses, and more and more list owners are starting to rent out lists containing both. Th...
View articleShort-term ROI and "quick win" projects are prevalent themes for companies looking to improve the efficiency of their supply chains. That is the reali...
View articleThe good news for IT vendors is that support services are handling the IT downturn just fine. The bad news is the likelihood of the U.S. technology sl...
View articleeBay's second affiliate program has been a smash hit since its launch three months ago. Joel gives a quick rundown of the details in this case study o...
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