In the context of building customer relationships, there's strong evidence that customizing and personalizing the Web experience leads to greater cust...
View articleDo your consumers trust your company? Do they think your company is worth supporting? Do they consider your company a good corporate citizen? Someone ...
View articleWords are back, and we've all got them. The Text Generation is all around us. Billions of text messages are being sent over mobile phones and in onlin...
View articleAuction sites grossed recorded revenues of $556 million in May 2001, according to Nielsen//NetRatings and Harris Interactive. Not surprisingly, eBay.c...
View articleKnowing what your customers want is crucial. It allows you to deliver what they want. Will your customers succeed in receiving the benefits of what yo...
View articleCable modem subscriptions jumped almost 178 percent in 2000 to 7.2 million while equipment revenue grew 122 percent, according to IDC. Read More...
View articleA survey of nearly 300 North American companies by Harte-Hanks found that more than four of five companies are outsourcing the construction or mainten...
View articleAn Ipsos-Reid survey fielded in 16 countries found the security of credit card information in online purchases is a concern for a majority of consumer...
View articleOpting in involves an exchange of value. You get something you want (usually contact or marketing information), and your prospects get something they ...
View articleShawn shares helful tips on tools and resources for maximizing the effectiveness of affiliate programs. So are you interested in finding super affilia...
View articleAs online shoppers gain know-how, their behavior, responsiveness, and sensitivity to marketing is evolving and beginning to differ materially accordin...
View articleYou've heard that tired and trite (and tried and true) line about what you do when you assume... Now think about whether first-time visitors will imme...
View articleEveryone knows which Web properties attract the most visitors, but if you're trying to target online buyers, the spenders may not be hiding where you ...
View articlePeter draws some life lessons from the lifestyle of Little Feat, such as arrogance sucks; we're all going to be dead a long time, and being miserable ...
View articleThe number of Internet users worldwide who have shopped online has increased by 50 percent over the past year, according to a 36-country study by Tayl...
View articleUsually, it’s Heidi who has her hands full happily heaping words onto a page, but she’s now asking you to join her in critiquing a "campaign." So it’s...
View articleNon-English-speaking populations prefer to be addressed in their native languages, even if they understand English. And when it comes to search engine...
View articleDo you want killer content? Well, if you want killer content (it’s OK to repeat yourself), here’s a tip: You have to package it cleverly. The competit...
View articleThe debut of the Yahoo!/ACNielsen Internet Confidence Index, which is designed to measure consumer confidence in e-commerce services, found that consu...
View articleCollecting customers without regard to quality is like collecting rubber bands to create a rubber-band ball: You end up with a bouncy ball that seems ...
View articleAn Andersen study on the future value of e-commerce in the healthcare industry found that e-commerce could bring 2 to 10 percent total benefit, or up ...
View articleThird-generation wirelessbroadband is being touted as the savior of the wireless world. Carriers are beginning to tempt us with visions of handheld vi...
View articleThe number of individuals seeking online customer service will jump from 33 million in 2001 to 67 million in 2005, according to Jupiter Media Metrix, ...
View articleIn an era of communications growing more complex daily, Martin asks, "Have you optimized all your consumer touch points, or are your touch points rely...
View articleThis is Kim's last Email Marketing article for ClickZ, and we're going to miss her. Of course, she reminisces a bit about the good old days, and who c...
View articleBusiness sales have always been driven by channel relationships. So how are companies applying technology to improve these business relationships? And...
View articleNearly one-third of American Internet users have broadband access at home, work or school according to a study by Arbitron, and today's college studen...
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