Our job as marketers isn't to create value by persuading people to buy our products. It's to create value by persuading people to pay a higher price f...
View articleJust as manufacturers change toys and games to satisfy evolving play preferences, brands must also keep pace with social evolution if they are to pres...
View articleAlthough two-thirds of online users have heard of e-books and close to half are interested in the concept, only about one in four are likely to buy on...
View articleWhy not break away from the tried-and-true and instead test some other potential response boosters out there that are both specific to and take advant...
View articleThe Web is not a book. It has no pages in the traditional sense. Surfing the Internet is really more like falling down the rabbit hole and finding one...
View articleNorth American service providers now count 9.3 million residential broadband Internet subscribers according to Kinetic Strategies Inc., but cable is r...
View articleMany affiliate programs are giving affiliates the shaft, and many affiliates think they're being treated as a free branding tool. The time has come fo...
View articleHow many in your audience are women? How many of your email or newsletter subscribers are women? How many people who make a purchase or complete some ...
View articleIt started out innocently enough in a typical suburban middle-class setting. Peter saw others doing it. He tried it. And he was hooked. He made it par...
View articleIf content is king on the Internet, then the market for content management software and content delivery networks should be in good shape. Most of the...
View articleOnline sellers of consumer packaged goods are still having problems figuring out the online marketplace, according to a study by IRI, and Jupiter Medi...
View articleWhat does the search engine landscape look like now, and what services should be included in a good search engine positioning campaign? Starting this ...
View articleWhen it comes to email, a lot of direct marketers get it. They're excited about it, they understand that it's just another channel for one-to-one dire...
View articleWhen links in a promotion are tracked individually, almost always a clear-cut winner emerges. That is, one piece of email real estate, above all other...
View articleRetailing concepts are dramatically challenged every decade. Even though retailers have won the first three rounds of the latest fight, they can't res...
View articleCRM has moved from concept to reality, but market maturity is still pretty far away, according to a study by The Data Warehousing Institute that found...
View articleTechnology companies attempting to acquire business customers in our current climate face incredible challenges. A thoroughly compelling business case...
View articleIf you're a merchant, don't sign an exclusive deal. If a service provider is really that good, why would it insist on an exclusivity clause? If it's t...
View articleYes, the slowing economy has forced many IT managers to scale back budgets this year. But a series of surveys shows that corporate spending on info te...
View articleThere is definitely something to learn from the prevailing attitudes of the opt-in as well as unsolicited bulk-mail community. Even the best email mar...
View articleYou can fight them, or you can join them. The Net is a perfect place for "You scratch my back, I scratch yours," so make friends with links that compe...
View articleBeen exploited lately? If you've dealt with a company concerned only about the fast buck, then you probably have. Do such companies think we're stupid...
View articleB2B buyers look at private trading networks as a chance to build relationships, perhaps that's why more than 25 percent of B2B executives surveyed by ...
View articleMaintaining growth and building profitability have become the top focus of CEOs at North American technology companies, according to a survey by Deloi...
View articleThe Internet has initiated a new age of collaboration for creating content. What factors encourage collaborative content? When does collaborative writ...
View articleIf you honestly think that your workplace couldn't survive without you, you're nuts. Unless it says "Owner" on your business card, you're expendable. ...
View articleCall it a sign that summer is coming. Research into the top e-commerce sites of April by netScore and Diameter found seven travel sites among the top ...
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