What is business process management (BPM)? And how is it relevant to B2B marketing? The challenges are great, but Philip believes those who manage the...
View articleEvery frequent flyer knows the health perils involved in taking to the skies. But how many people are actually doing anything about it? Gareth suggest...
View articleContrary to popular belief, lemming suicide is fiction. Or is it? According to Cliff, those who follow the pack by investing in the hot technology of ...
View articleAmericans familiar with the difficulties of dot-coms blame overeager investors and poor business plans, according to a survey by the Pew Internet and ...
View articleA dead fragment is what's left after usability experts have their way. But it's words that engage people online, not pictures or voice. A little more ...
View articleSure, we’re seeing personalization become the norm in email promotions. But we’ve still got a long way to go. What’s going to get us there? Behavioral...
View articleTaking a cue from reality television, the curmudgeon sweeps some reality into email marketing by pointing to the issues that are fast becoming best pr...
View articleAffiliate marketing continues to steam ahead, but not without hitting some choppy water. Luckily, Joel delivers a thorough update of category winners,...
View articleGiving stuff away as a business model seemed completely counterintuitive. Yet we believed that community could coexist with the instinct to accumulate...
View articleIn the current market chaos there is opportunity. Great companies go on the attack during economic downturns. Remember, marketing is an investment. Us...
View articleMore online brokerages are expected to add banking to their portfolio of services, which should help them retain vital customers, a study by Meridien ...
View articleBe nice to your customers -- not necessarily because as human beings they all deserve it, but because it's in your self-interest to do so. Now that's ...
View articleWorldwide customer relationship management spending will reach $76.3 billion in 2005, up from $23 billion in 2000, according to Gartner, Inc. But Data...
View articleSomeone somewhere once said taxes are a signpost of civilization. That may be, but having to file a host of tax forms can make one, well... uncivil. S...
View articleDesigners envision cool graphics and complicated technology on Web pages. But the Web is more like a library, newspaper, or directory -- it needs a si...
View articleSo you reckon a click-and-mortar strategy is for you? Ask yourself this: Why? In the end it should be about adding value to your customer's relationsh...
View articleWho cares more about your Web site than you do? No one. That's why when it comes to inbound linking efforts, Eric believes there's no better expert th...
View articleEmail marketing is based on sound concepts from the disciplines of direct marketing and customer relationship management. But where do you draw the li...
View articleWith all the talk about whether or not search engines will be around tomorrow, Paul highlights the changes at AltaVista, focusing on its search capabi...
View articleEmail: It's been called the killer app of online marketing. Sometimes Debbie thinks it's killing her -- she's just gotta check it all the time. And sh...
View articleEric thinks the time is right for interactive TV. First, a look at how these new media models will play out during the early-adopter stage. Second, ho...
View articleEspecially on the Web, form's gotta follow function. Those nifty, techno-fueled, groovy, whizzing logo animations that so many designers feel compelle...
View articleYour risumi got the attention of several high-powered agencies; now they're flying you in for a day of interviews because you're so terrific. Here are...
View articleNo one can fully foresee the future of marketing and commerce in a world of dispersed, wireless platforms. The only thing that's certain is that the o...
View articleThe only constant in the world of business, the World Wide Web, and the world at large is that there will always be change. The question remains: Is c...
View articleDo you take issue with the whole marketing to women idea? Do you think it's just plain old marketing? Well, Andrea agrees -- so long as you market to ...
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