As the Internet becomes increasingly significant in our lives, the power and importance of search engines is enormous. Yet search technology has not k...
View articleDefining marketing and its role within your organization is an important first step. To some, marketing is over simplified into the core functions of ...
View articleIf you're looking for some program ideas that are so basic, yet truly fresh, you're gonna love this Buzzie nominee. Off the beaten media trail, a Nash...
View articleHave you ever wondered if web merchants will continue to give away free and discounted products and services forever? The idea of giving something awa...
View articleJeffrey's last article focused on qualitative one-on-one testing to guide web development, and he's a strong proponent of this methodology. But many r...
View articleThis week, Nick writes a fable about the origin of Flyover Land, the vast expanse between the twin cities of Los Angeles and New York, where the smart...
View articleIt could be smarter and safer to buy a computer online, if only to avoid sleazy salespeople wholl sell you something you dont want. You can take your ...
View articleThe dot-coms are dead men walking. Everybody knows, but can anyone really claim they're surprised? We've all seen the hundreds of companies with busin...
View articleThis week's article is an extension of last week's "You Had Me at Hello," an article about welcome letters. The way we begin the dialogue with our cus...
View articleMaybe Andy's paranoid, but in his heart he believes third-party ad servers are designed to undercount. What they count is real, but what they accept a...
View articleSuccessful development of the online healthcare field will depend upon companies adequately handling consumers' concerns about privacy and ethical and...
View articleJoel moderated a panel on product placement at IIR's Online Affiliates conference last week. What struck him the most was the incredible demand for ju...
View articleInternet content gets no respect. "Stale equals fail" has been the mantra of web publishing. We could all do a better job at regularly updating our we...
View articleOnly 16 percent of home Internet users agree with the RIAA's defense of intellectual property and feel that services such as Napster should be shut do...
View articleThe bell has rung, and the competitors are moving to their appropriate corners. Round 1: Start-up versus market is over. Round 2 begins with a new bre...
View articleMost marketing professionals still believe that true branding is based on the logo. But branding is much more than developing a familiar consumer imag...
View articleA worldwide study of e-commerce by Taylor Nelson Sofres Interactive found that among Internet users around the globe, 10 percent shop online during a ...
View articleMost of us don't know it, but the most valuable thing we own is our own information. You know, those vital stats that marketers crave so intently? As ...
View articleIn response to Richard Hoy's take on the viability of search engine marketing, here's a kinder, gentler picture of the industry. Paul explains how rep...
View articleWe've been talking about positioning and techniques, successful online programs, and busts. But we haven't come close to the dark side of PR. While it...
View articleRule breaking is good, and mavericks can be rewarded handsomely for taking risks. But more often, the admonition to "think outside the box" is a repla...
View articleAn Internet start-up gave its agency six weeks to launch a site, create a brand, and build a complete integrated marketing communications plan. Broker...
View articleThe end has come for many Internet companies, and right on schedule. It's often said nine of ten new businesses fail in the first few years. Why would...
View articleRemember when the word convergence used to mean the combining of television and the web in something like WebTV meets TiVo? While hype about convergen...
View articleOnline banks and online brokers still have plenty to look forward to, according to IDC, even though the market for Internet stocks isn't what it used ...
View articleSpending on gadgets in a number of categories increased significantly in May and June of 2000, according to the NRF/Forrester Online Retail Index. Rea...
View articleDavid was settling back on a low-lying beach chair on Cape Cod when he saw some single-engine planes flying ad banners: a bank, local bands, a job-sea...
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