What's The Buzz?
Marketing

What's The Buzz?

27y John Day

What's The Buzz?

Wired Digital's Rick Boyce signed in as I-Advertising's guest moderator, raising the issue of click suppression on ads served via third parties. The l...

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Pretty Cool, Eh?
Marketing

Pretty Cool, Eh?

27y Nick Usborne

Pretty Cool, Eh?

What's it like to be head over heels over your new car and not even have the dealership understand? Forget about technical introductions and get perso...

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37 Million PCs Used for E-Commerce
Audience

37 Million PCs Used for E-Commerce

27y Michael Pastore

37 Million PCs Used for E-Commerce

More than 37 million PCs have been used for e-commerce and related activities as of January 1999, according to research by Ziff-Davis' InfoBeads. The ...

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The Silicon Bedpan
Marketing

The Silicon Bedpan

27y Greg Sherwin and Emily Avila

The Silicon Bedpan

The recent eating crow announcement by Merrill Lynch -- that they are going to finally offer onlinetrading -- is one that health care executives are w...

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The Dirt on Rich Media Banners
Marketing

The Dirt on Rich Media Banners

27y Brian Cavoli

The Dirt on Rich Media Banners

Hot stuff they are, but are you ready to hear about the real scoop on rich media banners? Uncover it all -- the good, the bad and above all, the reali...

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Nicksbuttons.com Strikes It Rich
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Nicksbuttons.com Strikes It Rich

27y Nick Usborne

Nicksbuttons.com Strikes It Rich

Last week Nick had some opinionated things to say about online companies that invest $10 a head to acquire new customers -- and spend only about a ten...

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The Next Wave: Hybrid Portals
Marketing

The Next Wave: Hybrid Portals

27y Joy Busse

The Next Wave: Hybrid Portals

A heads up on the latest business web site design - the Enterprise Information Portal. A hybrid with both business and consumer information, it's the ...

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Internet Economy Looking Good
Audience

Internet Economy Looking Good

27y Michael Pastore

Internet Economy Looking Good

A study conducted by the University of Texas and released by Cisco Systems found that the Internet economy generated more than $300 billion in the US ...

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Service with a Human Face
Marketing

Service with a Human Face

27y Bob Jacobson

Service with a Human Face

Even a disgruntled customer can be your company's best prospect, if you understand customer psychology and take a personal interest in his or her well...

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E-Commerce Revenues to Hit $95 Billion
Audience

E-Commerce Revenues to Hit $95 Billion

27y Michael Pastore

E-Commerce Revenues to Hit $95 Billion

A new industry report projects that global e-commerce revenues will reach $95 billion in 1999, and will exceed $1.3 trillion by 2003. Read More...

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Redesigning Your Web Site
Marketing

Redesigning Your Web Site

27y Sean Carton

Redesigning Your Web Site

These days, if you're in the web design biz, chances are you're spending most of your time giving facelifts to old sites rather than creating new site...

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Web Buyers Don't Complete Purchases
Audience

Web Buyers Don't Complete Purchases

27y Michael Pastore

Web Buyers Don't Complete Purchases

The majority of online users may put merchandise in their virtual shopping carts, but they never make it to the final check-out point, according to a ...

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Snail Mail Preferred by E-Mail Users
Audience

Snail Mail Preferred by E-Mail Users

27y Michael Pastore

Snail Mail Preferred by E-Mail Users

More than 90 percent of the US households with e-mail said they prefer regular, postal mail to e-mail when receiving bills, bank statements, or other ...

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Make Your Site Customer-centric
Marketing

Make Your Site Customer-centric

27y Deborah Kania

Make Your Site Customer-centric

In your universe, do your customers represent the planets revolving around your products? Or are your customers at the center of a universe where your...

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E-Commerce Flunks International Test
Audience

E-Commerce Flunks International Test

27y Michael Pastore

E-Commerce Flunks International Test

An international study using consumer organizations in 11 nations found that e-commerce still has hurdles to clear before it gains acceptance around t...

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What's The Buzz?
Marketing

What's The Buzz?

27y John Day

What's The Buzz?

Kim O'Connor called I-Advertising members' attention to a growing problem -- "banners that when clicked the visitor cannot hit the back button and go ...

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MS Explorer Passes Navigator
Marketing

MS Explorer Passes Navigator

27y Michael Pastore

MS Explorer Passes Navigator

Microsoft's Internet Explorer browser software has bypassed Netscape's Communicator and Navigator products, according to the latest Technology User Pr...

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Rich Media Versus Words
Marketing

Rich Media Versus Words

27y Nick Usborne

Rich Media Versus Words

Nick gives his take on the future of words on the web. Despite the impact of Web TV, broadband, rich media and fancy convergence plans, he's betting o...

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The Surprise of Germany
Marketing

The Surprise of Germany

27y Jim Sterne

The Surprise of Germany

Jim recently spent two weeks in Deutschland and felt a gentle tipping of the European scales. The buzz he hears is that Germany is moving faster towar...

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Top 10 Affiliate Programs
Audience

Top 10 Affiliate Programs

27y Michael Pastore

Top 10 Affiliate Programs

The top 10 affiliate programs of May 1999, as ranked by internet.com's Refer-it. These rankings are calculated based on the absolute number of clickth...

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WebMonkey Business
Marketing

WebMonkey Business

27y Greg Sherwin and Emily Avila

WebMonkey Business

Let's get one thing straight here, folks Just because someone knows HTML does not mean he or she knows how to leverage the Internet to your business a...

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Gender Gap Impacts E-Commerce
Audience

Gender Gap Impacts E-Commerce

27y Michael Pastore

Gender Gap Impacts E-Commerce

Females have narrowed the "Internet Gender Gap" from 21 percent to only 8 percent in less than two years, according to a recent report, and the demogr...

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Invest in Getting Them Back
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Invest in Getting Them Back

27y Nick Usborne

Invest in Getting Them Back

Time for some math. This could be tough, because math isn't Nick's strong suit. But he makes the point that while we all invest big bucks in acquiring...

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E-Business Catching on with Firms
Audience

E-Business Catching on with Firms

27y Michael Pastore

E-Business Catching on with Firms

Across all industry sectors, 37.1 percent of organizations already have e-business operations in place, and more are on the way, according to Computer...

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So You Want Branding and Direct Response, Huh?
Marketing

So You Want Branding and Direct Response, Huh?

27y Rob McEwen

So You Want Branding and Direct Response, Huh?

The concept of "double-duty" advertising has been around for some time -- ads that support and enhance the brand AND include a tangible call to action...

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The Consumer Backlash
Marketing

The Consumer Backlash

27y Sean Carton

The Consumer Backlash

Sean's feeling awfully surly towards e-marketers lately. Maybe it's because the quantity of Spam he receives has increased exponentially. Maybe it's t...

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Give It to Me NOW!
Marketing

Give It to Me NOW!

27y Barry Silverstein

Give It to Me NOW!

One of the things the Internet brings to the marketing world is remarkable impatience. Everyone expects instant gratification, at least informationall...

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