Whatever branding used to be -- referring as it does to a one-way activity involving terrified cattle and a glowing iron -- it ISN'T now in the world ...
View articleThere are two schools of thought when it comes to setting up shop. The first is that everything should be about the customer. The second is that the m...
View articleThe predicted shift to broadband access technologies by Internet users in the US is beginning to take shape. According to Cahners In-Stat Group, cable...
View articleA survey of pharmacuetical and biotechnology executives found that they feel the answer to the problems that currently exist in the clinical trial sys...
View articleThe Travel Industry Association of America (TIA), 6.7 million American adults (9 percent of Internet users) have used the Internet to make travel rese...
View articleEmail marketing is indeed the killer app for the new year. But only if it is done right. Steve Markowitz offers up the key components of effective ema...
View articleIs Nick Usborne the only one among us irritated by the endless discussions about the "death" of banner ads? Banner ads aren't dead...they are simply p...
View articleThe role that online information plays in the purchasing decisions of Internet shoppers was highlighted recently in research done by NetSmart Research...
View articleIt's a brave new world of the Internet out there...and it can be a daunting task for PR pros from the offline world to infiltrate the ranks. Here's on...
View articleAmazon's spectacular rise has shown that behemoths like Barnes & Noble are vulnerable, and that upstart Internet- born-and-bred alternatives are often...
View articlePricing standards, sites that work, the end of the browser war, the breakup of that Redmond powerhouse...these are the things of Sean Carton's dreams....
View articleBroadband Internet technologies such as cable, ADSL, and DSL will skyrocket in the next few years according to research by Forrester. Currently, Forre...
View articleWithout fail, every new year begets an occasion to look towards the future. Whether it's Jeanne Dixon predicting alien invaders among the cast of The ...
View articleIf online retailers make customer service the absolute core of their online business, they will never have to worry about losing business to bricks-an...
View articleIntroducing the first in a weekly series of articles that looks at the whys and how tos of targeting on the web. Each Tuesday, this new series offers ...
View articleDespite the growing acceptance of the internet as a vehicle for conducting business, e-commerce still tends to be regarded as something of a stepchild...
View articleThe last minute rush to send electronic cards to friends and family helped drive traffic to sites in the Net Ratings' Specialty retailer category up 8...
View articleNick thinks that when people surf the web -- whether to buy, learn, chat or just have fun -- they want to be touched. He thinks we all surf through th...
View articleShoppers in the US purchased a significant amount of computer products this Christmas, according to a recent online poll conducted by PC Data. In addi...
View articleStart stocking up on candles, stashing your money in your mattress, and packing your garage with nonperishable canned foods. It's not exactly the end ...
View articleIt's dawned on Sean - convergence is a long way off,"rich media" is a waste of time,and most web technologies out there are way, way beyond what most ...
View articleWhen qualified visitors first hit your site, they don't care about you. They don't care about your products. They don't care about what people are say...
View articleConsultant Jim Sterne doesn't just get mad when he's subjected to poor customer service online...he gets downright poetic. Read the ClickZ bard waxing...
View articleThe White House Office of National Drug Control Policy is planning an onlinecomponent for its four-year, $1 billion campaign across all media to get i...
View articleTwo companies...two radically different approaches to dealing with customer complaints. Which one do you want to do business with? Read More...
View articleThink a machine translation is just as effective as a translation performed by a real person in the flesh? Well...hardly. Suzan Nolan shows why with s...
View articleThe data available so far for online gift shopping this holiday season shows shoppers seem to be turning to the Internet to buy gifts simply because i...
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