According to Internet Retailer, Kate Spade is planning to introduce a buy online, collect in store (BOPS) service this year. It’s been popular i...
View articleIt’s not always easy for an ecommerce business to gain new customers, especially when it’s struggling to understand the needs of its audience. L...
View articleGoogle has announced the launch of a new feature, which allows presidential candidates to post directly into search results. It allows the candidates...
View articleA blog can still take you to the top. If you do it right. Everyone loves free information. And free information reels in customers. That’s why bloggin...
View articleAs content marketing types, we’ve all been there. After all that ideation and PM and creativity, it turns out that just getting your content reviewed ...
View articleAirbnb has been very successful, to say the least. Of course, a disruptive business model has been a big factor, but a great user experience has playe...
View articleThere's a lot of crossover when its comes to search and website, so the final "ClickZ cases the candidates" tackles two facets of digital marketing at...
View articleHaving a map search is pretty vital for holiday sites. Not surprisingly users want to know how close to the action they’ll be located. However, it’s ...
View articleIt may be imperative to any marketing strategy, but collecting data is daunting to all the digital dilettantes out there. Here are four tactics to sta...
View articleTrying to make Leap Day into a federal holiday, Zappos' closing its call center could have backfired. But it worked because it was strangely on brand...
View articleAt the end of 2015 I started a Twitter conversation with some of the world’s leading experts on conversion optimisation. It all centred on the questi...
View articleGoogle made major news last week when it confirmed that it was eliminating right rail (sidebar) ad slots for queries with a high degree of commercial ...
View articleIf you work in digital marketing or have any kind of business that markets itself online, you’ve probably thought about all sorts of ways to increase ...
View articleCustomer service should be a core component of any business, but it has been on the decline in the email marketing industry. A lot that can be attribu...
View articleInstead of talking about famous campaigns from big brands, Jon Haber, co-founder of Giant Spoon, shares two commercials that have never left his mind....
View articleSometimes you have to stop looking at something the way you always have and consider it from a completely different perspective. On one hand the quest...
View articleThe convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads. Read More...
View articleAny retail marketing strategy in Asia needs a minimum of three channels, according to regional experts. Read More...
View articleGoogle is to shut down Google Compare, its financial comparison service, from March 23. The service will be closed in both the UK and US. On the face...
View articleEmail and social media are two efficient channels to assess your customer satisfaction. Read More...
View articleNews of the week features Yahoo’s new digital strategy, Twitter’s improved search capabilities, ComScore’s cross-platform measurement and Kate Middlet...
View articleBrand strategies used across various channels, especially digital and linear TV, have long focused on grabbing attention with “over the top” tactics: ...
View articleApple faces domestic competition from Alibaba and Tencent as it launches Apple Pay in China. Read More...
View articleKitchenware retailer Joseph Joseph has just launched a new version of its website. It looks great, but what’s behind the redesign? I’ve be...
View articleLast week, we focused on the presidential hopefuls' emails. In part two of this series, we reached out to some branding experts to talk logos and slog...
View articleToday sees the release of the ClickZ Digital Marketing Podcast series, featuring some of the experts who contributed to our Digital Trends 2016 report...
View articleEstablished retail sports giant Decathlon has given its Singaporean team free reign to implement an omnichannel strategy, and Clarence Chew is the man...
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