It has hundreds of different types of customers. So, Rubbermaid listened closely to them as it developed newsletter content. Read More...
View articleFor laughs, let’s cross an email campaign with the telephone.... Read More...
View articleA well-planned B2B campaign triples the average click-through rate. Read More...
View articleList clogged with opt-ins who never click through or visit your Web site? Here’s how MasterCard addressed the problem. Read More...
View articleYou know an email campaign costs less than direct mail. But what about the ROI factor? Read More...
View articleGetting confusing open rate numbers when sending HTML emails to AOL users? Join the club. Then, discover the solution. Read More...
View articleA reader asked if spamming tastefully is permissible. You wrote in by the hundreds to say no -- and offered dozens of marketing alternatives. Read Mor...
View articleOur columnist is stumped -- it's up to you. Three case studies, three riddles. And...can you convince one very tempted marketer to take his finger off...
View articleWhen one company switched from direct mail to email to promote its seminars, its costs were cut in half while attendance soared 240 percent. Read More...
View articleNot testing your mailings? These case studies of email tests should be all the convincing you’ll need. Read More...
View articlePlenty of response to your email but next to nothing in sales? One marketer fixed what wasn’t working -- and boosted conversions 800 percent. Read Mor...
View articleText? HTML? Flash? In this B2B mailing, the richer the format, the better the results. Read More...
View articleThe right publisher -- and the rightpublication -- can link you directly to your target audience. A respected title also adds value to your brand. Rea...
View articleWhen CareerJournal’s campaign was emailed in text, HTML, and Flash, guess which version delivered the highest response? Read More...
View articleCall(back) to action. If your offer doesn't convert the first time, CyberDrawer could give your campaign a second chance. Read More...
View articleIf this History Channel email campaign is any indication, the lure of games are unmatched in enticing people to click through. Read More...
View articleHachette Filipacchi combined technology, timing, and travel incentives to lure media buyers into considering its new network of Web sites. Read More...
View articleA look back at the best -- and most successful -- email campaigns of the year. Read More...
View articleIt’s said that one of email marketing’s big advantages is its quick turnaround time. Heidi tells the story of one company that took advantage of this ...
View articleB2B email marketing an art? Take a look at this beautiful -- and effective -- promotional mailing. Read More...
View articleA five-star hotel generated a surprising result when it added video to its email marketing messages. Heidi gives us the lowdown on the campaign. Read ...
View articleAn online greeting card company wanted to see if adding audio to an email campaign would affect its results. Listen up to hear what it discovered. Rea...
View articleLearn from the University of Dayton how to grow an email list responsibly -- and on a shoestring budget. The key? Enticement. Read More...
View articleWhat’s one way to fine-tune your email marketing-campaign and increase sales revenue? Heidi tells you about a music club campaign that used technology...
View articleHeidi shares how one company revamped its online newsletter and in the process doubled its subscriber base -- and saw some quantifiable results in ter...
View articleThe more consistently you can communicate your image, the better. If you get your image out there -- on your Web site, on business cards, in magazine ...
View articleWhen banner ads, keywords, and an online newsletter don’t bring you enough ROI, what do you do? You reconsider. Maybe you redesign your newsletter and...
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