What level of direct response do you practice on your site? Everyone claims their site is heavily into the direct response thing. But there's a lot of...
View articleTopica features a number of services for e-mail list owners, including hosting and promoting lists. Read More...
View articleMyPoints is a 100 percent opt-in e-mail, sending an advertiser's message and offer to consumers who specifically request it and who are rewarded for r...
View articleSome people shouldn't be allowed to use email. Maybe they can fire off messages to family and friends. But we need to take away distribution lists and...
View articleYou just sent 50,000 emails to your in-house opt in list asking them to click on a link. Over the next 48 hours, 2,500 people will click. And, you'll ...
View articleMAX e-Mailer is an easy-to-use announcement mailing list program that includes pre-built subscriber form pages and a password-protected administration...
View articleUntil now it's been ok to write your direct response emails any old way. But customers are flooded with email. So you have less of their attention. Ni...
View articleA couple of weeks back Nick described an imaginary online business selling chocolates. And he asked for help in figuring out how soon to get back to h...
View articleA couple of weeks back, Nick expressed his fears about a deluge of offline direct marketers hitting the online world all at the same time. That is, if...
View articleNick needs your help with some math in creating a pretend online chocolate business. He wants the site to get 'sticky,' but is in a quandary about per...
View articleIf you were thinking about opt-in, here's your chance to opt-out. Frequent concerns about privacy and unsolicited email have always been sizzling on t...
View articleMaking predictionsabout marketing online is a foolish thing to do. So here goes. Nick predicts the hoards of offline direct marketers entering our ind...
View articleDepending on what kind of ears you have, you can hear one of two things. You can hear chaos and conclude that nobody knows what they're talking about....
View articleNick gives you a small thought for the day. Why not take advantage of the fact that you can choose the time at which your email messages are delivered...
View articleDirect response retailer HotSocket Inc. named US Interactivefounder and former CEO Larry Smith to its board of advisers. Read More...
View articleAre you ready for this? Nick explains the hypothetical history of Nicksbuttons.com. He's not talking about the promotional buttons you stick on your l...
View articleLast week Nick had some opinionated things to say about online companies that invest $10 a head to acquire new customers -- and spend only about a ten...
View articleMore than 90 percent of the US households with e-mail said they prefer regular, postal mail to e-mail when receiving bills, bank statements, or other ...
View articleTime for some math. This could be tough, because math isn't Nick's strong suit. But he makes the point that while we all invest big bucks in acquiring...
View articleCreating high expectations is fine. Creating low expectations is okay too. What isn't okay is to create high expectations among your customers and the...
View articleBe sure that you and everyone you work with fully understand the difference between making a mistake and betraying a trust. Mistakes you can recover f...
View articleOf all the articles Nick's written, none have gotten as much response as incentives. And he's still not so sure incentives and points have what it tak...
View articleIt's hard to get through the velvet rope on large portal sites. So what's the best strategy? Kathleen Burke has a few targeted suggestions. Read More...
View articleA couple of weeks ago Nick stuck his neck out by saying online incentives wouldn't produce customer loyalty. He also predicted he'd get feedback on th...
View articleIf you are interested in expanding your brand through e-mail, Kathleen Burke has one word for you: "Database." But retailers need to make sense of tha...
View articleA while back, Nick used to get really excited about the concept of community on the Net. But if he had a wad of cash to build a new category or busine...
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