Summer is high season for email blacklisting. What can marketers do to avoid being put on the dreaded blacklist, which could effectively ruin their em...
View articleThe scattered data "dots" of your email marketing strategy need to be connected and put into action in order to create a successful, contextual email ...
View articleIf handled correctly, "inactives" still have the potential to convert and produce revenue. How can marketers best reconnect with these inactive email ...
View articleA new study shows that automated email messages achieve higher open and click-through rates than their manual counterparts. With that in mind, it's ti...
View articleIf email marketers aren't leading the way in designing not just for a mobile-friendly world, but for a mobile-first one, they are missing out on huge ...
View articleAs an email marketer, you can't live by the "set it and forget it" mindset. You must instead monitor the emails you send to your consumers and underst...
View articleThis week, we have a love letter with straightforward instructions on how to deliver - and receive - more love in the inbox. Read More...
View articleAs an email marketer, it's important to stay up to date with the latest in the industry. These six influencers can help you do just that. Read More...
View articleEmail is still alive and well in the marketing world, but what can you do as a marketer to ensure your emails are engaging consumers today? Read More...
View articleIt's time for marketers and their partners to work together to enhance email and e-commerce programs. How can you connect the seemingly separate group...
View articleA joint report from Bizo and Oracle Marketing Cloud shows email marketing isn’t enough when it comes to nurturing leads and suggests marketers should ...
View articleIn order to engage customers and avoid the dreaded delete button, brands need to wow consumers with their email marketing. Here are six reasons brands...
View articleHere are a few signs that can indicate whether your email program is contributing to a smooth or a bumpy ride for your customers. Read More...
View articleAdvertising on Outlook.com is now available in Hong Kong, in addition to the existing seven markets in Asia-Pacific. Read More...
View articleEmail innovation is clearly alive and well. Leverage the opportunities available to marketers to put some life back into your email campaigns today. R...
View articleA look at two organizations that will help email marketers stay connected and involved in the email marketing community. Read More...
View articleWhy does it pay for marketers and consumers to stick with email? Because no matter what, it's always going to win, place, or at least show. Read More...
View articleAs email marketing changes and matures, the old ways of measuring impressions don't always account for today's customers' actions. So how can we corre...
View articleWhat are the key behavior traits that define today's consumer? Columnist Katrina Conn shares these traits to assist marketers in better understanding ...
View articleThis guest post from Matt Vernhout explores the impact Canada's anti-spam legislation will have on email marketers, and offers tips for how to prepare...
View articleThe majority of email marketers and marketing problems simply don't require a big data solution. And that's a good thing. Read More...
View articleAs subscribers continue to evolve the ways they engage with the inbox, it is up to us as marketers to facilitate a positive experience that enhances t...
View articleResponsive email design and coding are here to stay. Whether you're a marketer, a designer, or a coder, increasing your responsive design and coding k...
View articleWith all the changes coming to the email channel, it's easy to lose sight of what you need to focus on to both optimize what you're doing today and st...
View articleDon't overlook the promise of segmentation, and don't let excuses like time and technology kill your potential. Read More...
View articleWith its acquisition of LiveRamp, a provider of data onboarding services, Acxiom is helping to usher in the age of the addressable consumer. Read More...
View articleThere are different ways to define success for email marketing campaigns, but what do they all mean, and which is the best for your company? Read More...
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