Several leading email strategists and deliverability experts weigh in with their thoughts and advice on email engagement and deliverability. Read More...
View articleUse onboarding or email welcome programs to try to convert customers into loyal customers - but how do you define a loyal customer? Read More...
View articleTesting is extremely important for a successful email campaign, so here are some tips to make sure you're testing in the right ways. Read More...
View articleDigital hugging is the ability to surround your client with love across core channels and provide a relevant experience in the context and time most r...
View articleNew rigid standards for email authentication mean that marketers need to adjust their tactics in order to reach potential customers' inboxes. Read Mor...
View articleIf you don't take the time to make sure these email basics are covered, your more advanced email marketing strategies may suffer. Read More...
View articleAfter buying four marketing-related companies in less than 18 months, Oracle president Mark Hurd outlined the company's vision for an integrated Marke...
View articleHow email marketers and subscribers can deliver a win-win message every time. Read More...
View articleHaving an email marketing strategy is a very important part of a successful business. Here are some clues that you may not have a developed strategy ...
View articleThere are two possible responses to a marketing performance report - "Oh Yeah?" and "So What?" - so how should marketers react? Read More...
View articleIt's clear that loyalty programs influence sales and brand affinity, but businesses need to do more than provide discounts to be a loyalty program tha...
View articleRecent trends have led to email service providers (ESPs) and data management platforms (DMPs) becoming hot commodities in the mergers and acquisitions...
View articleThe audience and content conundrum can be very chicken and egg for many brands, especially their email marketers. Read More...
View articleThere are many things that can wrong in an email marketing campaign, from conception to delivery. Here are five of the most common challenges, and sim...
View articleThere are three keys to securing consumer loyalty in today's market: know your customers, coordinate online and offline customer experiences, and anti...
View articleSending triggered email messages can be an extremely effective marketing strategy, as they have been shown to produce much higher open and click-throu...
View articleEvery email marketer should have a strong understanding of how email works, including how it is delivered, how it is displayed, privacy practices, and...
View articleSubtle and strategic email optimizations can potentially make you millions of dollars. Here are the areas that should be top of mind for email markete...
View articleThe world of email is changing all the time and the inbox is an increasingly dynamic place. Like it or not, testing is the only way to take the pulse ...
View articleLooking back on 10 years of Gmail, with a timeline of the biggest changes for consumers and marketers. Read More...
View articleIn order to collect more information about your subscribers and send more relevant content, use progressive profiling to ask questions of your custome...
View articleThe newest change to Google's Promotions tab introduces a grid view that ultilizes images to help users decide which emails they want to open and whic...
View articleDon't miss out on potential sales because you failed to optimize your mailings - here are seven strategies that will help you to get the most out of y...
View articleIf you are a technology company who sells cookie targeting solutions, the good times aren't over, but they are a-changin'. If you are a marketer who i...
View articleA study of 2,000 email lists and 93,000 emails by TrackMaven finds that the approaches many brands have taken toward email marketing are stale. Here a...
View articleAlthough the growth of social media and mobile marketing has caused some to question whether email marketing is still relevant, in fact email marketin...
View articleThere's a fine line between engaging a potential customer and completely over-selling. The key to not over-selling lies in setting realistic goals for...
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