Social media giant says its new messaging platform will not add to the rich stream of user data that informs Facebook.com ad placements. Read More...
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View articleAre you working on these basics before you pursue the next new thing in e-mail marketing? Read More...
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View articleWith the advent of Facebook as an e-mail client, brands will want to convert 'likers' to e-mail lists. Read More...
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View articleE-mail marketers are missing out on opportunities to retain, reengage, or learn from dissatisfied subscribers. Are you? Read More...
View articleEase into segmentation to avoid overtaxing your precious resources, and use the early tests to learn about subscriber interests and understand key suc...
View articleThe buy-side of the e-mail industry needs to dig their heels in and ask tough questions in order to get more value out of the e-mail industry and help...
View articleLearn how to maximize subscriber engagement with your e-mail and build trust with your subscribers with these tips. Read More...
View articleLost in the e-commerce hype surrounding group-buying platforms is the fact they've been accruing fresh e-mail addresses at break-neck speed. Read More...
View articleThe business group supports several non-incumbent Republicans and has spent "seven figures" on digital advertising and efforts this election season. R...
View articleAn in-depth look at an e-mail testing case study with a 30 percent lift in conversions. Read More...
View articleHow to decipher filtering rules for Hotmail, MSN, AOL, Yahoo, and Gmail. Read More...
View articleSeven ways to ensure your marketing messages are a priority in Gmail - and don't end up with 'Everything Else'. Read More...
View articleRecommendations from 25 experts in the e-mail industry on how much segmentation you need. Read More...
View articleTough questions to ask to ensure you are working with the right vendor or consultant. Read More...
View articleAuditing your own e-mail program and implementing these six tips will help your e-mail program mature and generate even more leads and revenue. Read M...
View articleAlthough China has a relaxed spamming policy, you should consider an opt-in email acquisition strategy to ensure better and more effective returns. Re...
View articleAd creative is compiled dynamically based on where and when a subscriber opens the message. Read More...
View articleInviting subscribers to share content with their friends and family in their trusted social networks is far more powerful than using forward-to-a-frie...
View articleGot e-mail subscribers who have not opened your messages in a long time? Don't be afraid to cut them loose. Here's why. Read More...
View articleAs direct marketing practitioners and advisers, we have a responsibility to clients to educate them about the importance of all channels in the market...
View articleThe day of the device is here. E-mail marketers will need to rethink the design and navigation of their e-mails. Read More...
View articleThrow out the "best practices" rule book and consider these seven "profit practices." Read More...
View articleThink about your audience, think beyond your product, think about the customer lifecycle, think multichannel, and think quality over quantity. Read Mo...
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