Clearbit today released Clearbit X, a platform that lets businesses layer their own CRM data on Clearbit’s to create enhanced / customized account pro...
View articleSailthru's Retail Personalization Index 2019 ranks the top 100 retail brands. Sephora tops the list for the third year in a row. Read More...
View articleAdRoll announced on Tuesday their latest DTC offering, Brand Awareness, to help marketers build stronger relationships directly with their customers. ...
View articleNearly 90% of retail marketers are using personalization, but few are using advanced tactics, such as real-time data which can see higher ROI. Read Mo...
View articleCEO of Lytics, James McDermott, discusses available solutions for CDPs, as well as questions to ask when choosing and evaluating a platform. Read More...
View articleTop martech news from this past week: Optimizely's new Performance Edge, Adobe's Customer Journey Analytics, AdRoll Group's rebranding as NextRoll. Re...
View articleOptimizely today released Performance Edge, which will speed up test delivery by using what they call an Experiment Delivery Network rather than a CDN...
View articleAdobe is making real-time omnichannel customer data and profiles from the Experience Platform available through a Customer Journey Analytics feature i...
View articleMarketers have often used off-the-shelf martech solutions, but increasingly are turning to a custom software approach to meet their unique business ne...
View articleHubSpot has announced a partnership with data engine Supermetrics to allow users to capture, analyze and report on HubSpot data without manual integra...
View articleTo answer the growing need of businesses to automate processes, Workato has announced an Automation Marketplace, offering about 400,000 workflow “reci...
View articleJuniper Networks identified marketing budget management and reporting as a top pain point. They choose Allocadia's SaaS tool. Seven years later, marke...
View articleCDP industry funding has grown 72% in the past 12 months, from $1.4 billion in July 2018 to $2.4 billion in July 2019. Projected revenue is $1 billion...
View articleCDP users were 2.5x more likely to have significantly outperformed against their organization’s main marketing goal in 2018 versus non-users. Read Mor...
View articleMarketers work with an average of 28 tech vendors and that number is only growing. How can brands start making sense of martech and simplifying comple...
View article"Together SummitSync and Conversica solve a critical problem marketers face in maximizing their trade show ROI," says Conversica VP. What does this pa...
View articleD2C companies like Peloton are increasingly turning to incrementality measurement for attribution. Measured CEO Trevor Testwuide on why that's the cas...
View article"We learned that it is essentially impossible to track users accurately across multiple channels and devices over a reasonable time. The biggest non-s...
View articleNew numbers show podcast listeners and podcast ads continue on the rise. Adobe has released a new Audio Analytics product. What other companies will f...
View article"While internet cookies certainly still have a place in the ecosystem, technical innovations have created new identifiers that surpass their limitatio...
View articlePercolate focuses specifically on enterprise marketing management, and clients report signficant savings around asset creation, admin, and consolidati...
View articleAfter closing an initial funding round, Map My Customers looks to make field sales more efficient with a mobile-friendly, visual CRM. Read More...
View articleNew data from Nielsen reveals consumers today are more disloyal than ever. What role does your martech stack play in improving customer loyalty? Read ...
View articleNate Skinner, VP of Marketing at Salesforce's Pardot, shares with ClickZ his perspective on what's happening in the world of B2B marketing. Read More...
View articleWith 73% of internet users expected to access the web solely through smartphones by 2025, mobile advertising is a top priority for marketers. Check ou...
View articleSAP and Salesforce were the top-ranked leaders in the Forrester B2C Commerce Suites report, thanks to impactful experience, operational efficiency, an...
View articleTraditional CRMs haven’t kept pace with the changing buying process. A look into how current tools are failing, and how a more personalized CRM improv...
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