TechSee releases ‘first’ computer vision platform for contact centers
Disruptive MarTech

TechSee releases ‘first’ computer vision platform for contact centers

7y Barry Levine

TechSee releases ‘first’ computer vision platform ...

TechSee has released what they're calling the first AI-powered visual recognition for contact centers, to help detect and resolve customer issues via ...

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Where does the new IBM spinoff Acoustic fit in?
AI & Automation

Where does the new IBM spinoff Acoustic fit in?

7y Barry Levine

Where does the new IBM spinoff Acoustic fit in?

IBM has announced Acoustic, the new spinoff of its Marketing Division sold to Centerbridge in April. What do we know about the company's direction? Re...

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Is it time to upgrade your sales tech stack?
Disruptive MarTech

Is it time to upgrade your sales tech stack?

7y Emily Alford

Is it time to upgrade your sales tech stack?

A better tech stack can help your marketing and sales teams by adding increased productivity, faster problem solving, and more accurate planning for t...

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How Nestlé Waters uses marketing technology to drive growth
Digital Transformation

How Nestlé Waters uses marketing technology to drive growth

7y Jacqueline Dooley

How Nestlé Waters uses marketing technology to dri...

"Marketers need to own the entire customer journey. This is how they can be the growth engine for any company that will win in the future," says Nestl...

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What are the biggest challenges senior marketers face?
Analytics

What are the biggest challenges senior marketers face?

7y Tereza Litsa

What are the biggest challenges senior marketers f...

A new report looks at the biggest challenges marketers face around data, creativity, new technologies, and how to focus on what matters most. Read Mor...

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The next phase of account-based marketing (ABM): Business ecosystems
Account-based marketing

The next phase of account-based marketing (ABM): Business ecosystems

7y Peter Isaacson

The next phase of account-based marketing (ABM): B...

The category of ABM has come a long way in the last couple years. What will the next phase of its evolution be? Demandbase CMO Peter Isaacson discusse...

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Contentsquare buys Clicktale to create a global experience analytics provider
Analytics

Contentsquare buys Clicktale to create a global experience analytics provid...

7y Barry Levine

Contentsquare buys Clicktale to create a global ex...

The combined entity will be able to glean insights and benchmarks from about nine trillion interactions daily, says Contentsquare's CEO/founder. The c...

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Practical personalization: Adobe’s tips for creating meaningful moments with AI and automation
AI & Automation

Practical personalization: Adobe’s tips for creating meaningful moments wit...

7y Emily Alford

Practical personalization: Adobe’s tips for creati...

Adobe's group product marketing manager Drew Burns shares five key tips for personalization and how marketers can use AI and machine learning through ...

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Privacy tech: New category of "individual rights management tools" among most popular purchases for next 12 months
Analytics

Privacy tech: New category of "individual rights management tools" among mo...

7y Barry Levine

Privacy tech: New category of "individual rights m...

Privacy compliance is maturing and tools growing in popularity, finds new report. "The sequence now is: locate personal data, then map the flow of tha...

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Mobile customer lifecycle management in 2019: How to reach the hyperconnected
Disruptive MarTech

Mobile customer lifecycle management in 2019: How to reach the hyperconnect...

7y Almitra Karnik

Mobile customer lifecycle management in 2019: How ...

Today’s consumers spend an average of three hours and 43 minutes a day on their mobile devices. How do we reach all these hyperconnected users in 2019...

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SheerID goes global with its automated student verification
Analytics

SheerID goes global with its automated student verification

7y Barry Levine

SheerID goes global with its automated student ver...

Automated verification service SheerID has announced that its instant student verification is available in 191 countries, beating their competitors to...

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Optimizing customer experience is critical to surviving in the age of digital Darwinism
Digital Transformation

Optimizing customer experience is critical to surviving in the age of digit...

7y Jacqueline Dooley

Optimizing customer experience is critical to surv...

CMOs and CDOs from Hyundai, 20th Century Fox, Marriott, and others weigh in on how they're investing in technology focused on improving customer exper...

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Martech industry in a “state of integration” in 2019 and beyond
Disruptive MarTech

Martech industry in a “state of integration” in 2019 and beyond

7y Jacqueline Dooley

Martech industry in a “state of integration” in 20...

Enterprise businesses use an average of 91 solutions, which can decrease overall efficiency of a tech stack. And right now in martech, many businesses...

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Customer experience martech challenges for 2019
Analytics

Customer experience martech challenges for 2019

7y Luke Richards

Customer experience martech challenges for 2019

"By 2020 it is expected that customer experience will be more important to customers than price or product," says a new report on the state of CX in 2...

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80% of insurers plan to increase martech investment in next year
Disruptive MarTech

80% of insurers plan to increase martech investment in next year

7y Jacqueline Dooley

80% of insurers plan to increase martech investmen...

New report reveals martech challenges and opportunities facing insurance industry leaders within the next year. Many cite customer experience and unif...

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Is martech a threat to marketing jobs?
AI & Automation

Is martech a threat to marketing jobs?

7y Luke Richards

Is martech a threat to marketing jobs?

Fears about job loss are increasing in the martech era, but businesses can be more transparent about how jobs will change and what tasks tech will tak...

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Martech news roundup: Zendesk acquires Smooch, Google updates mobile SERPs, LinkedIn ads transparency
Disruptive MarTech

Martech news roundup: Zendesk acquires Smooch, Google updates mobile SERPs,...

7y Kimberly Collins

Martech news roundup: Zendesk acquires Smooch, Goo...

Roundup of top news in martech from the week of May 20-24, 2019. Read More...

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Predictive modeling: What it is and how it can improve your marketing strategy
Disruptive MarTech

Predictive modeling: What it is and how it can improve your marketing strat...

7y Emily Alford

Predictive modeling: What it is and how it can imp...

Key findings from a recent survey on predictive modeling in marketing. Nearly half of respondents (45.4%) said their current decision making is “usefu...

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Photoslurp: How user-generated content (UGC) can increase online sales by 15%
Disruptive MarTech

Photoslurp: How user-generated content (UGC) can increase online sales by 1...

7y Kimberly Collins

Photoslurp: How user-generated content (UGC) can i...

CEO and cofounder of Photoslurp talks to us about how companies are using user-generated content to grow their ecommerce presence with social, visual ...

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Marketing Technology Awards: Official winners and finalists review
Disruptive MarTech

Marketing Technology Awards: Official winners and finalists review

7y Kimberly Collins

Marketing Technology Awards: Official winners and ...

The full review of finalists and winners from this year's Marketing Technology Awards is now available. The report includes an overview of each compan...

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The 10 types of social and relationship-based marketing platforms
Disruptive MarTech

The 10 types of social and relationship-based marketing platforms

7y Jonathan Brown

The 10 types of social and relationship-based mark...

People spend nearly two hours per day on social. What platforms should marketers be using to reach these users? An overview of the ten main types, plu...

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Survey: Gender gap in martech and operations in 2019
Disruptive MarTech

Survey: Gender gap in martech and operations in 2019

7y Luke Richards

Survey: Gender gap in martech and operations in 20...

Low wage martech positions are more likely to see women filling the role. But when wages surpass the $125k mark, these positions can see around twice ...

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Martech funding roundup: Improvado, Bridge Connector, 6sense
Disruptive MarTech

Martech funding roundup: Improvado, Bridge Connector, 6sense

7y Kamaljeet Kalsi

Martech funding roundup: Improvado, Bridge Connect...

Last week, Improvado raised $8 million to automate full-stack marketing analytics, Bridge Connector raised $10 million for integration-platform-as-a-s...

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Martech news roundup: Salesforce acquires MapAnything, Google, Spotify news
Disruptive MarTech

Martech news roundup: Salesforce acquires MapAnything, Google, Spotify news

7y Kimberly Collins

Martech news roundup: Salesforce acquires MapAnyth...

Roundup of top news in martech from the week of April 16-23, 2019. Read More...

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CMO spend on analytics expected to double in next three years, despite overall economic uncertainty
AI & Automation

CMO spend on analytics expected to double in next three years, despite over...

7y Luke Richards

CMO spend on analytics expected to double in next ...

Recent research shows marketing spend on analytics forecast to double in the next three years, despite CMO optimism about the economy at lowest levels...

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What HubSpot does best, according to a HubSpot expert
Disruptive MarTech

What HubSpot does best, according to a HubSpot expert

7y Jacqueline Dooley

What HubSpot does best, according to a HubSpot exp...

"So many companies end up over-investing in software that doesn’t match up with the way they do work.” A certified HubSpot expert tells us what might ...

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Uberflip CEO Yoav Schwartz on empowering better content experiences
Disruptive MarTech

Uberflip CEO Yoav Schwartz on empowering better content experiences

7y Tessa Judge

Uberflip CEO Yoav Schwartz on empowering better co...

Uberflip's content experience platform is used by companies like Microsoft, Staples, and SAP. What makes them stand out and what's next for the compan...

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