Recent studies by Forrester show that most brands fail to adequately invest in mobile. However, brands that allocate the correct budget can see except...
View articleWith the growth of the wearable industry, brands need to focus on delivering the most valuable interaction as efficiently as possible. Read More...
View articleWith the Apple Watch hitting the shelves last week, the jury is still out on how brands can leverage it to engage consumers. Here are a few ideas to g...
View articleThe Media Rating Council has determined that while viewability standards for mobile and desktop should be kept essentially the same, impressions shoul...
View articleRetargeting and programmatic are industry standards, but for children's advertising, they're a no-go. Here's how some big brands provide excellent, et...
View articleNow that the Apple Watch is here, here's how brands and SMBs can make sure their business listings are optimized for the device. Read More...
View articleYouTube's CEO says daily users are up by more than 40 percent year-over-year, while mobile growth reaches 80 percent. Read More...
View articleWith Google now favoring mobile-friendly websites, Navneet Kaushal offers these 10 tips to make sure your website is up to speed. Read More...
View articleBesides "Mobilegeddon," there's another mobile change from Google that no one is paying much attention to. Read More...
View articleThe key to getting the most out of your mobile dollars is in cross-device targeting and attribution. Read More...
View articleFacebook is testing an app called "Hello" that will allow users to see names and images of incoming callers on mobile regardless of whether or not the...
View articleAhead of next week's Digital Content NewFronts, YouTube is sharing some key research about Google Preferred users and mobile video viewers. Read More...
View articleA new study from BIA/Kelsey shows that local media spend is steadily shifting toward digital, with mobile representing 11.5 percent of overall ad reve...
View articleDelivering effective messages to consumers throughout their mobile journey requires coordination across multiple mobile channels throughout the entire...
View articleNew wearable technology is giving brands the perfect opportunity for one-to-one marketing. Read More...
View articleDating apps are growing in popularity among older Millennials, who are generally single, employed, and attractive to brands. Is Tinder's first video a...
View articleBrands can't rely on the old mobile approach of "just make it smaller" for the new wave of wearable devices. How can ads succeed on this new technolog...
View articleToday, Spotify introduced its new Playlist Targeting feature that lets brands factor users' moods, needs, and activities into cross-device sponsored c...
View articleEven with the use of mobile devices surpassing desktops to access the Internet, many businesses have not developed or refined their mobile strategy. U...
View articleFoursquare is monetizing its location-based data with the introduction of Pinpoint. The new ad-targeting product will work across Web and mobile. Read...
View articleThe financial services corporation is trying to simplify digital payments with emerging technologies. Read More...
View articleForty-seven percent of marketing departments will have 60 percent of their apps on a cloud platform within two years. Read More...
View article"Jewish Tinder" founder David Yarus speaks to ClickZ about how JSwipe leverages its Millennial audience on social media. Read More...
View articleOn April 21 Google's mobile-friendly algorithm will take effect. Here's a look at the estimated impact across several different industries. Read More...
View articleIn the platform's first API integration with a local search site, Uber is now featured on the directory listings in YP's app, allowing users to order ...
View articleKik is drawing brands like Burger King and publishers like the Washington Post to its platform with interactive advertising opportunities. Read More...
View articleAs mobile is everywhere now, does that mean it's becoming meaningless? Does it even require a conversation anymore? Read More...
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