Apple banked a net profit of $7.5 billion on $37.5 billion in revenue during the last quarter. Read More...
View articleLinkedIn introduced a series of new mobile apps, including a redesigned iPad app and a new service that integrates email into users' iPhones. Read Mor...
View articleThe mobile ads operations community faces a number of challenges on a daily basis, not the least of which are disparities in counting ads between an a...
View articleAre you handicapping your own mobile ads strategy using white lists? Shannon Denison makes the case for black lists as the new white list. Read More...
View articleCoca-Cola and FedEx received the highest scores in a recent study of Fortune 100 company mobile best practices, though some others have a long way to ...
View articleGoogle shares five critical questions businesses should address when developing a mobile strategy, in its latest edition of the Mobile Playbook. Read ...
View articleMobile is already the dominant platform for reaching the target 18-34 demographic and its growth is accelerating. Why are marketers sticking with lega...
View articleMarketers - ask for more insights from your mobile ads. Read More...
View articleIt's worth looking at the idea of "mobile first" in a different light, if your brand truly wants to reach the masses. Read More...
View articleMarketers see more value in mobile and are increasing their budgets accordingly, says the IAB, based on results of their recent industry survey. Read ...
View articleA recent survey on U.S. online consumers' behaviors sheds light on omnichannel shopping behavior in preparation for Black Friday. Read More...
View articleCampaigner shares tips and best practices for tapping into the lucrative millennial market this holiday season. Read More...
View articleThe importance of mobile devices in email marketing and how to take advantage of tablets and Smartphones. Read More...
View articleIAB and research firm Ovum share insights from the Marketer Perceptions of Mobile Advertising 2013 report. Read More...
View articleFacebook's mobile app ads now include seven different calls to action that businesses can choose from, including typical actions like opening a link o...
View articleMillennial Media is partnering with Neustar and Placed to help advertisers gauge the impact of mobile marketing on foot traffic and spend at retail ou...
View articleReal-time learning allows you to gather the data you need, relevant to what you are trying to accomplish right now, versus relying on previously built...
View articleWith the rise of WeChat, Line and Whatsapp, what are the implications for managing brand reputation on these mobile social platforms? Consider these t...
View articleMillennial Media and AppNexus are the latest pairing in what has become a rush of major acquisitions and deals. Read More...
View articleWe can serve more relevant ads if we take the time to understand what, when, and where consumers are. Read More...
View articleConsider these drawbacks in mobile apps and why HTML5 will prevail. Read More...
View articleAlthough mobile native advertising opportunities are generating excitement this year, there is also a need for standard ad units that create scale and...
View articleLet's take a look at some recent stats first. Read More...
View articleWhy database and direct marketing provide important clues on what makes an expert. Read More...
View articleFollowing the success of the Chok! Chok! Chok! app from last year, Coca-Cola added a social layer for this summer's cross-platform rollout. Read More...
View articleYelp now lets users leave reviews for businesses via their smartphones. Read More...
View articleBoston-based Drync has revamped its popular wine-tracking app to lets users who snap photos of the wine they are drinking order it on the spot. Read M...
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