A new study about the impact of smartphone use on in-store shopping concludes that smartphones are transforming the shopping experience. Read More...
View articleWithin six days of creating a WeChat presence to target Mainland Chinese visitors, the Macau Government Tourist Office has accumulated more than 500 s...
View articleIt is time to find out where consumers are searching for your business, especially on mobile, where they are more likely to complete a purchase. Read ...
View articleThe company says that its new Sharethrough Mobile platform allows brands to promote sponsored content within the stream of a publisher's mobile site, ...
View articleHow can we maximize the power of our brand websites? Read More...
View articleBader views mobile as a complementary tool that, when used effectively, can close the gap between interest and action - the pitch and the sale. Read M...
View articleThe initiative includes 61 separate URLs. Read More...
View articleClickZ speaks to Sid Shah, director of business analytics at Adobe about the recently released Marketing Cloud. Shah believes the product suite brings...
View articleLet's all stop shaking our heads at kids gazing into their phones and instead try to figure out what it is they're looking at. Read More...
View articleApp publishers witnessed a surge of mobile ad spend late into the first quarter of 2013, according to the latest data from MoPub's mobile ad exchange....
View articleAs back office systems and in-store point-of-sale devices catch up with consumer expectations, marketers have to keep a watchful eye on the other para...
View articleAn SEO-optimized mobile friendly website can benefit you in many ways. Consider these tips. Read More...
View articleIf the goal of your company is to drive in-store visits, then brand lift in intent to visit is the metric that matters and should be understood, says ...
View articleNow is the time to build your FTC/FCC/CTIA compliant program so you can deliver "instants of value" to your customers. Read More...
View articleTelecoms research site Budde.com revealed that 49 percent of the globe's mobile subscribers are located in Asia. Read More...
View articleAre we witnessing the decline of mobile ad networks or the ascent of publishers selling mobile ads? It depends on who you ask and how you look at it. ...
View articleAll indicators are up for mobile. Signs are pointing to mobile making a meteoric rise in the digital landscape. Read More...
View articleClickZ caught some one-on-one time with Facebook Home and the new HTC First following Facebook's press announcement at its headquarters on April 4. In...
View articleThe Facebook phone has arrived, or will arrive on April 12, giving the social network giant a new window into its users' mobile habits and a more cons...
View articleA recent VivaKi study has outlined three of the best ad models for companies attempting to break into the world of tablet advertising. Read More...
View articleSuccessful products are a company's best marketing tool. Read More...
View articleA standard technology that enables ads to run at the same time on both televisions and devices is the best way to ensure that advertising messages are...
View articleTwitter VP Joel Lunenfeld shares new data and examples that show where second screen activation is headed in 2013. Read More...
View articleHow can brands use mobile marketing to engage with their users, deliver additional value, and foster brand loyalty with a holistic mobile approach? Re...
View articleA look at global mobile ad trends, including viral ads in emerging markets such as India. Read More...
View articleFour ways that a B2B organization representing 200 brands uses social and mobile for communications. Read More...
View articleGoogle's latest offering aims to compete with Evernote. Read More...
View article