In this Thursday panel at SES London, experts provided tips and examples on how to better engage mobile users. Read More...
View articleThe Mobile Marketing Association (MMA) has appointed several business leaders to the global board of directors. This is separate from the standard nom...
View articleWith just a few minutes of preparation, you can have a few seconds of your customer's attention. Read More...
View articleThe Weather Company released a redesigned version of The Weather Channel app for Android yesterday. Read More...
View articleIn this Q&A, Changi's community manager shares why and how they use Instagram to inspire travel and ignite the love for its airport. Read More...
View articleMedia companies and advertisers are increasingly thinking holistically about advertising: campaigns should extend and resonate across screens, rather ...
View articleThe share of paid-search clicks from mobile devices rose around the world in 2012, and people are more engaged with search results when they're mobile...
View articleSports fans are all too familiar with clutch moments or plays. Season in and season out, their collective joy or despair hangs in the balance as each ...
View articleComScore has expanded its mobile data measurement resources, adding more data from smartphone users, tablet owners, and Internet-connected home device...
View articleMajor brands are starting to see the value in tailoring their market strategy around the mobile platform. Read More...
View articleAs marketers, here are several ways we can take advantage of this service. Read More...
View articleUrban Airship CMO Brent Hieggelke heralded the marketing potential of the Passbook iOS app at a presentation at this year's Mobile Marketing Associati...
View articleHeading off critics who have said that Facebook is not a mobile-first company, the social media behemoth yesterday reported that mobile advertising re...
View articleGoogle executives highlighted the multi-device capabilities of Universal Analytics at this year's Mobile Marketing Association (MMA) Forum. Read More...
View articleSix ways marketers can use the up-and-coming service. Read More...
View articleGlobal Internet and technology giants will look at India with a special interest in 2013. Read More...
View articleA Super Bowl commercial pays off in web traffic, too. But cash-poor advertisers don't need to drop $3.8 million to capitalize on football frenzy. Adob...
View articleMondelez International, formerly Kraft Foods, has moved on to phase two of its Mobile Futures pilot program. Following an open call for existing mobil...
View articleThe Mobile Marketing Association and the Interactive Advertising Bureau have unveiled the Mobile Phone Creative Guidelines for public comment. Read Mo...
View articleAbout 69 percent of consumers order food online using a mobile device, according to a new study by the Interactive Advertising Bureau (IAB) and Viggle...
View articleApple's latest earnings illustrate how the company is continuing to transform from a personal computer company to an all-out mobile juggernaut. Like i...
View articleTo get the most out of an app, brands must discover how they can be most useful to their consumers, according to a panel of experts who spoke this yea...
View article3 developments in the mobile ecosystem that will have an impact on marketers. Read More...
View articleCorporate awareness of mobile advertising is growing in the new year, according to a group of executives speaking at the Mobile Media Summit 2013. Rea...
View articlePut mobile tools in the hands of store associates, create the endless aisle, enable self-serve, and deliver effective digital messaging. Read More...
View articleA new illustrated series on news site BuzzFeed entitled "The Instagram of Dorian Gray" brings Gray into the technology age, part of a promotion campai...
View articleESPN unveiled the newly redesigned XGames.com, a mobile-forward destination for fans of extreme sports and the lifestyle that goes with them. It also ...
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