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    Mobile News: RTB Boosts Ad Performance, Marketers Struggle to Measure ROI
    Media

    Mobile News: RTB Boosts Ad Performance, Marketers Struggle to Measure ROI

    15y Jack Marshall

    Mobile News: RTB Boosts Ad Performance, Marketers ...

    Also, mobile ads turned more social in April. Read More...

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    How Being Innovative Really Pays Off in Mobile Advertising
    Media

    How Being Innovative Really Pays Off in Mobile Advertising

    15y Rob Weber

    How Being Innovative Really Pays Off in Mobile Adv...

    Four ways you can take advantage of the shift in mobile marketing. Read More...

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    Google Wallet: Has the Payment Revolution Finally Arrived?
    Media

    Google Wallet: Has the Payment Revolution Finally Arrived?

    15y David Hewitt

    Google Wallet: Has the Payment Revolution Finally ...

    Following the recent Google Deals launch, mobile couponing may be the first step to wallet adoption for many consumers. Read More...

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    Disintermediation and the App Economy
    Media

    Disintermediation and the App Economy

    15y Andrew Solmssen

    Disintermediation and the App Economy

    How the delivery of IP data through apps is changing how users access content. Read More...

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    Galapagos Goes Mainstream – A Perspective on Mobile SEO in Japan
    Asia

    Galapagos Goes Mainstream – A Perspective on Mobile SEO in Japan

    15y Andy Radovic

    Galapagos Goes Mainstream – A Perspective on Mobil...

    With an increasing shift to smartphones, consider these four tips to optimise your mobile site. Read More...

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    The 2nd Wave of Location-Based Services
    Asia

    The 2nd Wave of Location-Based Services

    15y Guest

    The 2nd Wave of Location-Based Services

    A look at promising new services from Facebook and other companies. Read More...

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    Google Wallet Takes the Paper Out of Groupon
    Media

    Google Wallet Takes the Paper Out of Groupon

    15y Christopher Heine

    Google Wallet Takes the Paper Out of Groupon

    App aims to revolutionize mobile offers and payments. Read More...

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    Mobile News: Firefox Offers Do-Not-Track for Mobile, AdMob Adds Tablet Units
    Media

    Mobile News: Firefox Offers Do-Not-Track for Mobile, AdMob Adds Tablet Unit...

    15y Jack Marshall

    Mobile News: Firefox Offers Do-Not-Track for Mobil...

    And, Millennial Media acquires mobile data firm. Read More...

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    Powell's iPhone App Lifts Store Sales, Tesco Tests Its Own
    Media

    Powell's iPhone App Lifts Store Sales, Tesco Tests Its Own

    15y Christopher Heine

    Powell's iPhone App Lifts Store Sales, Tesco Tests...

    App helps patrons locate books in labyrinthine Portland, Oregon bookstore. Read More...

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    Best Buy Takes Shopkick's Mobile Rewards National
    Media

    Best Buy Takes Shopkick's Mobile Rewards National

    15y Christopher Heine

    Best Buy Takes Shopkick's Mobile Rewards National

    Expansion comes after eight-month test. Read More...

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    Loopt Will Distribute GrouponNow Deals
    Media

    Loopt Will Distribute GrouponNow Deals

    15y Christopher Heine

    Loopt Will Distribute GrouponNow Deals

    Merchant discount platforms march towards mobile. Read More...

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    Cool For Cats: Friskies Crafts Feline-Friendly Tablet Games
    Data insights

    Cool For Cats: Friskies Crafts Feline-Friendly Tablet Games

    15y Jack Marshall

    Cool For Cats: Friskies Crafts Feline-Friendly Tab...

    Purina taps HTML5 technology for new tablet-based experience. Read More...

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    Why Facebook Places Will Kill Other Check-in Apps
    Media

    Why Facebook Places Will Kill Other Check-in Apps

    15y Melinda Krueger

    Why Facebook Places Will Kill Other Check-in Apps

    If you are going to test check-ins, test it with the market leader. Read More...

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    Growing Scrutiny of Mobile Data Collection
    Data insights

    Growing Scrutiny of Mobile Data Collection

    15y Jack Marshall

    Growing Scrutiny of Mobile Data Collection

    Regulators in the U.S. and Europe are studying location data collection. Read More...

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    Groupon Mimics LivingSocial, Offers $1 Deals
    Media

    Groupon Mimics LivingSocial, Offers $1 Deals

    15y Christopher Heine

    Groupon Mimics LivingSocial, Offers $1 Deals

    Mobile deals initiative launches in Chicago. Read More...

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    Mobile News: Google Gets With Digitas, Velti Buys Casee, InMobi Ad Growth
    Media

    Mobile News: Google Gets With Digitas, Velti Buys Casee, InMobi Ad Growth

    15y Jack Marshall

    Mobile News: Google Gets With Digitas, Velti Buys ...

    Plus, mobile email use skyrockets. Read More...

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    Are You Using Microblogs and Mobile Apps to Engage Consumers?
    Asia

    Are You Using Microblogs and Mobile Apps to Engage Consumers?

    15y James Wu

    Are You Using Microblogs and Mobile Apps to Engage...

    While microblogs and mobile apps are the latest Internet marketing trends in China, consider these factors before using the platforms. Read More...

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    18% U.S. Smartphone Users Access Location-Based Services
    Data insights

    18% U.S. Smartphone Users Access Location-Based Services

    15y Jack Marshall

    18% U.S. Smartphone Users Access Location-Based Se...

    Thirteen- to 34-year-olds account for over two-thirds of users. Read More...

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    The Digital Wake-up Call for FMCG Marketers
    Asia

    The Digital Wake-up Call for FMCG Marketers

    15y Andrew Knott

    The Digital Wake-up Call for FMCG Marketers

    Simple approaches to digital marketing can produce exceptional results. Consider these examples. Read More...

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    Mobile Promise and Problems - Agency Execs Weigh In [Video]
    Media

    Mobile Promise and Problems - Agency Execs Weigh In [Video]

    15y Jack Marshall

    Mobile Promise and Problems - Agency Execs Weigh I...

    Mobile has come of age but numerous marketing challenges remain. Read More...

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    Foursquare Campaign Targets Gas Prices
    Media

    Foursquare Campaign Targets Gas Prices

    15y Christopher Heine

    Foursquare Campaign Targets Gas Prices

    Check-ins get $2 off at the pump. Read More

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    Groupon Offers $10 Incentive for Mobile App Use
    Media

    Groupon Offers $10 Incentive for Mobile App Use

    15y Jack Marshall

    Groupon Offers $10 Incentive for Mobile App Use

    Bid to accelerate mobile adoption. Read More

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    Teens Roll Their Eyes at Foursquare, Facebook Places
    Media

    Teens Roll Their Eyes at Foursquare, Facebook Places

    15y Christopher Heine

    Teens Roll Their Eyes at Foursquare, Facebook Plac...

    U.K. study finds 58 percent of 11- to 18-year-olds see no value in location-based services. Read More...

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    The 2nd Wave of Location-Based Services
    Media

    The 2nd Wave of Location-Based Services

    15y Jason Dempsey

    The 2nd Wave of Location-Based Services

    A look at promising new services from Facebook and other companies. Read More...

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    Tablet Devices Eat Into Desktop, Laptop Use
    Media

    Tablet Devices Eat Into Desktop, Laptop Use

    15y Jack Marshall

    Tablet Devices Eat Into Desktop, Laptop Use

    Tablet owners say devices are replacing their need for laptops and desktops. Read More...

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    Random House Buys Digital Agency With Mobile Focus
    Media

    Random House Buys Digital Agency With Mobile Focus

    15y Kate Kaye

    Random House Buys Digital Agency With Mobile Focus

    Random House owner Bertelsmann has purchased Smashing Ideas, which specializes in putting books on devices like the iPad. Read More...

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    Mobile Ad Vendors Ease Production Burdens With Self-Serve Tools
    Media

    Mobile Ad Vendors Ease Production Burdens With Self-Serve Tools

    15y Jack Marshall

    Mobile Ad Vendors Ease Production Burdens With Sel...

    Mobile ad networks and platforms seek ways to streamline ad production. Read More...

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