Tips for brands that want to connect with customers on smartphones. Read More...
View articlePartnership could help Microsoft chip away at Google's dominance of mobile search. Read More...
View articleAlso, Stewart is creating videos linked to product QR codes. Read More...
View articleStarPlayer app rewards people who accurately predict game developments just before they happen. Read More...
View articleMobile search ad clicks grew 230 percent in the past year, according to Performics. Read More...
View articleCybercrime cop says AdMob may have tracked personal location info without approval. Read More...
View articleBrand's first location-based foray offers Scvngr users $10 off shoe purchases. Read More...
View articleHere's how Nike and Starbucks use mobile technology to effectively reach out to Chinese consumers. Read More...
View articleCompany says data related to iPhone device location is used to target ads across its iAd network. Read More...
View articleSelf-service tool intended to streamline mobile ad campaign execution for Android and iOS. Read More...
View articleThough Android powers more smartphones, Apple's reach is boosted by iPod and iPad. Read More...
View articleCompany hopes mobile expansion will attract branding dollars from its existing performance clients. Read More...
View articleIn the end, customers want three things: entertainment, information, or a good deal. Read More...
View articleApps could save the traditional television business, but only if the industry gets out of its own way. Read More...
View articleOnline auction giant picks up location-based app maker Where.com in its latest move towards local commerce. Read More...
View articleUsing TV tagging app IntoNow, the soda maker will let viewers tag TV commercials to generate social buzz. Read More...
View articleThe company will tie user behavior to unique device IDs collected from iOS and Android handsets. Read More...
View articleGannett today reported a 12 percent boost in its company-wide digital revenues in Q1 2011. Read More...
View articleTechnology giant's 27 percent growth was fueled by search and an emphasis on display and mobile. Read More...
View articleBrand hopes integration will appeal to a younger, tech-savvy audience of potential homebuyers. Read More...
View articleAirline creates leaderboard monitors for geo-social engagement with travelers. Read More...
View articleIt hopes to make a big splash in Washington, D.C., for its new "Instant Deals" mobile platform. Read More...
View articleAuto brand will use technology from Navteq to serve ads to users close to its dealerships. Read More...
View articleLocation-based services can focus on a variety of engagement and marketing aspects. It's important to define your objectives as you migrate into these...
View articleBurst campaigns get high App Store rankings. It is a science to optimize the spend for the ultimate profit from your apps. Read More...
View articleGoogle's Android continues its growth, while Apple's hovers around the 25 percent mark. Read More...
View articleThe mobile web of today and tomorrow: when technology and user experience collide. Read More...
View article