More than 483 million wireless devices will be sold to end-users in 2003, and one-third of the world's population will own a wireless device by 2008, ...
View articleNearly half of development managers at large corporations plan to develop applications for wireless devices in the coming year, according to Evans Dat...
View articleLed by an increase in business users, the number of wireless Internet subscribers in the United States will increase from approximately 5 million in 2...
View articleMobile marketing comes along at a time of profound cultural change in American society. People's relationships with brands are changing, and, in a glo...
View articleOnce a technology dominated by teenagers, the use of short messaging service is rapidly taking hold among adults 35 and over, according to a study by ...
View articleBefore wireless carriers can convince consumers to subscribe to wireless Internet services, they must first demonstrate they can handle voice service....
View articleConsumers' familiarity with and interest in the wireless communication standard known as Bluetooth are on the rise, which means good things should lie...
View articleNetworks without wires, also known as WLANs, are becoming more prevalent in homes, businesses and will eventually be used in public, according to seve...
View articleWorldwide cellular handset sales will see modest growth in 2001 as Western Europe's market saturation takes effect, but Cahners In-Stat predicts m-com...
View articleWireless and mobile transactions will account for nearly 20 percent of business-to-business transaction volume and 25 percent of business-to-consumer ...
View articleM-commerce may be little more than a pipe dream for now, but a report by The Intermarket Group found that having a mobile wireless strategy is emergin...
View articleMore than 60 million U.S. employees will have access to wireless voice, pagers and/or mobile computing devices, like Palm Pilots, by the end of 2001, ...
View articleM-commerce remains a work in progress, especially in North America. But time may be running out if it ever wants to make a bang at all. Read More...
View articlePDAs, pagers, and cell phones. That's what we mean when we discuss wireless advertising, or m-commerce, right? But stop for a moment: Why does it have...
View articleIf you were to get a taste of what m-commerce could be, it's likely that you'd find it pretty compelling for the long haul but frustrating in its curr...
View articleM-commerce in Europe is primarily being driven by companies wishing to gain new channels to market and improve customer services according to a study ...
View articleThe mobile Internet access market will cater to 136 million people by the end of 2007, thanks to the increased mobility of the workforce and the intro...
View articleWireless advertising will likely be most effective when it's put in the context of something really useful or really fun. So let's take a break from t...
View articleMost advertising exists within some type of contextual environment that makes sense for reaching the advertiser's target audience. Think cleaning prod...
View articleLess than $4 billion in shopping and travel will be transacted on Internet-capable mobile phones in the United States by 2006, according to Jupiter Me...
View articleThe introduction of new mobile applications and services will increase average revenue per user sometime between 2003 and 2005, reversing the current ...
View articleVirtually every wireless company out there claims to be the leader in something. But, to the uninitiated, the subtleties of what distinguishes one wor...
View articleThe awareness of Universal Mobile Telecommunications Systems, better known as 3G, remains low among potential users of wireless services in the United...
View articleCindy's got plenty of complaints about her cell phone. That she doesn't get calls from telemarketers isn't one of them. So is there any way to adverti...
View articleWireless advertising and marketing is still in the realm of hype largely because the technology is not developed and the brands are not embracing it. ...
View articleMore devices, more applications and increased adoption by users in markets such as China and Eastern Europe will provide a big lift to the wireless da...
View articleCompanies must make some complex choices when implementing their wireless campaigns. One of the initial considerations they face is determining which ...
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