Mobile Web More Popular Than Apps Among Mobile Users
Data insights

Mobile Web More Popular Than Apps Among Mobile Users

15y Jack Marshall

Mobile Web More Popular Than Apps Among Mobile Use...

More U.S. and EU mobile users accessed online content through Web browsers than through apps in Q4 2010. Read More...

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Citysearch Location-Based App Includes Groupon Deals
Media

Citysearch Location-Based App Includes Groupon Deals

15y Christopher Heine

Citysearch Location-Based App Includes Groupon Dea...

Online city guide brand launches app with mobile deals. Read More...

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Navteq Doubles Audience for Location-Based Ad Network
Media

Navteq Doubles Audience for Location-Based Ad Network

15y Jack Marshall

Navteq Doubles Audience for Location-Based Ad Netw...

Handset makers RIM and Samsung join LocationPoint mobile ad network. Read More...

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Nokia's Microsoft Deal Could Drive Mobile Ad Growth
Media

Nokia's Microsoft Deal Could Drive Mobile Ad Growth

15y Jack Marshall

Nokia's Microsoft Deal Could Drive Mobile Ad Growt...

Increased adoption of the Windows Phone 7 platform could present advertisers with more opportunities to reach users via mobile devices. Read More...

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Amid Daily Deal Hype, AP Puts Mobile Spin on Classic Circulars
Media

Amid Daily Deal Hype, AP Puts Mobile Spin on Classic Circulars

15y Kate Kaye

Amid Daily Deal Hype, AP Puts Mobile Spin on Class...

The Associated Press wants to replicate the tried-and-true success of print circulars. Read More...

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Beyond Scaling Down: Generating a Successful Mobile Experience
Media

Beyond Scaling Down: Generating a Successful Mobile Experience

15y Jason Dempsey

Beyond Scaling Down: Generating a Successful Mobil...

Designing for mobile is all about creating a complementary experience while users are already immersed in the real world. Read More...

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Google Emphasizes Commitment to Mobile
Media

Google Emphasizes Commitment to Mobile

15y Jack Marshall

Google Emphasizes Commitment to Mobile

Online ad giant invites agencies and advertisers for mobile love-in in New York City. Read More...

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Top the iOS App Store Rankings by Getting All Your Ducks in a Row
Media

Top the iOS App Store Rankings by Getting All Your Ducks in a Row

15y Rob Weber

Top the iOS App Store Rankings by Getting All Your...

Use SEO, advertising, promotion, PR, cross-promotion, and trade shows to catapult you to the top of the App Store rankings. Read More...

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Digital Diary: All I Want for Christmas... Is a QR Code That Works
Asia

Digital Diary: All I Want for Christmas... Is a QR Code That Works

15y Argha Sen

Digital Diary: All I Want for Christmas... Is a QR...

Engaging Toys "R" Us customers using QR codes during Christmas. Read More...

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U.S. Smartphone Penetration Up 60 Percent in Q4 2010
Data insights

U.S. Smartphone Penetration Up 60 Percent in Q4 2010

15y Jack Marshall

U.S. Smartphone Penetration Up 60 Percent in Q4 20...

Android and Apple's iOS make gains as all other smartphone platforms see decline in user base. Read More...

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New Firm From Jagtag Founders to Help Brands Ditch Ads
Display Advertising

New Firm From Jagtag Founders to Help Brands Ditch Ads

15y Jack Marshall

New Firm From Jagtag Founders to Help Brands Ditch...

Duomentis wants brands to circumvent ads with brand-owned and operated digital tools and products. Read More...

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Choosing the Right Mobile Platforms [Video]
Media

Choosing the Right Mobile Platforms [Video]

15y Tim McLaughlin

Choosing the Right Mobile Platforms [Video]

Android? iPhone? BlackBerry? Or Windows7? If you are developing a mobile website, here are some points to consider. Read More...

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News Corp. Launches iPad Pub 'The Daily' With Big Brand Support
Media

News Corp. Launches iPad Pub 'The Daily' With Big Brand Support

15y Jack Marshall

News Corp. Launches iPad Pub 'The Daily' With Big ...

Brands including Pepsi, Verizon, and Paramount are backing Rupert Murdoch's hyped tablet news app. Read More...

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Mobile Search 101: Ins and Outs of Mobile Search
Asia

Mobile Search 101: Ins and Outs of Mobile Search

15y Antony Yiu

Mobile Search 101: Ins and Outs of Mobile Search

Google AdWords has made it easy for marketers to launch mobile search campaigns but you should consider these steps to dramatically improve your perfo...

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Facebook Launches Mobile Check-In Deals in Europe
Marketing

Facebook Launches Mobile Check-In Deals in Europe

15y Jack Marshall

Facebook Launches Mobile Check-In Deals in Europe

Brands including Starbucks and Mazda are among first in Europe to use the location-based deals platform. Read More...

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Marketing's Meeting of the Waters
Media

Marketing's Meeting of the Waters

15y Michael Becker

Marketing's Meeting of the Waters

How digital and traditional marketing practices merge. Read More...

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How to Create a Successful Cross-Media Mobile Campaign
Asia

How to Create a Successful Cross-Media Mobile Campaign

15y Joshua Maa

How to Create a Successful Cross-Media Mobile Camp...

As brands start launching mobile campaigns, marketers need to consider it as a strategy in overall planning. Read More...

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Customer As CEO: 3 Keys to Mobile Strategy
Media

Customer As CEO: 3 Keys to Mobile Strategy

15y Melinda Krueger

Customer As CEO: 3 Keys to Mobile Strategy

Your CEO is busy person, and so is your customer. Here are three reasons why you must approach them the same way. Read More...

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Crispin Porter + Bogusky Pairs With Bonnier for New Tablet Ad Formats
Media

Crispin Porter + Bogusky Pairs With Bonnier for New Tablet Ad Formats

15y Jack Marshall

Crispin Porter + Bogusky Pairs With Bonnier for Ne...

Companies team to explore new creative ad formats for tablet devices such as the iPad. Read More...

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Mobile Return On Investment
Asia

Mobile Return On Investment

15y Ben Condit

Mobile Return On Investment

What would you pay to reach 20 million consumers? Read More

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Mobile Behavior: Hunting and Gathering
Media

Mobile Behavior: Hunting and Gathering

15y Jason Dempsey

Mobile Behavior: Hunting and Gathering

A look at the mobile search, barcode/QR code, and mobile payment highlights to come. Read More...

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YouTube Brings Pre-Roll Ads to Android Mobile App
Media

YouTube Brings Pre-Roll Ads to Android Mobile App

15y Jack Marshall

YouTube Brings Pre-Roll Ads to Android Mobile App

Will begin monetizing traffic in response to huge mobile audience growth. Read More...

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How Apps Will Be Used by Marketers in Tomorrow's Connected Devices
Media

How Apps Will Be Used by Marketers in Tomorrow's Connected Devices

15y Rob Weber

How Apps Will Be Used by Marketers in Tomorrow's C...

TVs, kitchens, laundry rooms, cars, and tables – soon everything will be "connected." Read More...

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Verizon iPhone Deal Could Boost Overall Mobile Ad Market
Media

Verizon iPhone Deal Could Boost Overall Mobile Ad Market

15y Jack Marshall

Verizon iPhone Deal Could Boost Overall Mobile Ad ...

Increased audience size and reach could fuel more growth in the mobile ad and content business. Read More...

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Only 8% of Grocery Shoppers Want Location-Based Coupons
Marketing

Only 8% of Grocery Shoppers Want Location-Based Coupons

15y Christopher Heine

Only 8% of Grocery Shoppers Want Location-Based Co...

A U.K.-based study finds that while mobile coupons have promise, CPG brands may want to avoid location-based targeting. Read More...

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A Third of Online Shoppers Also Browse on Mobile
Media

A Third of Online Shoppers Also Browse on Mobile

15y Jack Marshall

A Third of Online Shoppers Also Browse on Mobile

Thirty-three percent of U.S. users said they accessed online retailer sites via mobile devices during the holidays. Read More...

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SMBs Stay Optimistic on Yelp 'Check-ins,' Foursquare
Media

SMBs Stay Optimistic on Yelp 'Check-ins,' Foursquare

15y Christopher Heine

SMBs Stay Optimistic on Yelp 'Check-ins,' Foursqua...

Two NYC businesses talk to ClickZ about the ups and downs of their geo-social efforts. Read More...

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