Mobile marketing's best practices have been update. An overview of the changes. Read More...
View articleSome of the winning case studies from the Mobile Marketing Association Awards. Read More...
View articleConsidering mobile marketing but don't know where to begin? Three steps to getting started. Read More...
View articleA lower percentage of Americans access the Internet on mobile devices than Europeans, though U.S. users frequent portals more often. Read More...
View articleRegional mobile marketing case studies from Pepsi, BP, and others. Read More...
View articleMobile may just be taking off, but already targeting and other sophisticated techniques benefit consumers and advertisers alike. Read More...
View articleWhat's going on in the world's largest mobile market? Read More...
View articleWith wireless penetration exceeding 70 percent in most major metro areas, mobile marketing really is here. To get you started, a multipart primer. Rea...
View articleThe time's getting closer for location-based targeting services on mobile devices. Read More...
View articleMobile Internet users numbered 34.6 million in June, and 81 percent of those users had access to enhanced Internet browsing for more Web-like experien...
View articleAwareness of mobile search continues to grow, creating new opportunities for brands and agencies to exploit the power of the mobile channel. Read More...
View articleText overtakes voice calls among U.K. mobile users, while characteristics of six distinct groups emerge. Read More...
View articleThe three inhibitors to brands engaging mobile at the agency level. Read More...
View articlePodcasting and mobile combine to offer marketers a vibrant new channel with which to reach consumers. Read More...
View articleOver half of mobile video equipped consumers don't bother to watch. Read More...
View articleOn-portal game downloads account for 71 percent of mobile game revenues. Read More...
View articleGaming, advergaming, and the role both play in the mobile marketing value chain. Read More...
View articleThrough ease of use, CSCs help increase consumer response to advertising and marketing promotions. Read More...
View articleOver 80 percent of teens subscribe to mobile family plans, while many entry-level handsets are purchased online. Read More...
View articleFive ways to measure the success of a WAP ad campaign. Read More...
View articleCell phone users subscribing to mobile TV service make up 1.2 percent of the U.S.'s mobile population. Read More...
View articleThree service types that can help push mobile Internet use. Which is right for you? Read More...
View articleThe 7 to 9 percent of the population who opt for a cell phone instead of a landline skews younger, less affluent. Read More...
View articleToward mobile marketing best practices. Read More...
View articleContactless payment via mobile phones will take time to see widespread adoption among the Generation X and Y demographics. Read More...
View articleCreating relevant and timely loyalty programs on the mobile platform is easier (and cheaper) than you might think. Read More...
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