Facebook Stories daily users have jumped to 500 million, as compared to 300 million in Sept 2018. What's next for the platform and how should brands p...
View articleLow wage martech positions are more likely to see women filling the role. But when wages surpass the $125k mark, these positions can see around twice ...
View articleTikTok is the latest trending social media app. Its number of downloads have skyrocketed over the last few months. Is it time for your brand to try it...
View articleLast week, Improvado raised $8 million to automate full-stack marketing analytics, Bridge Connector raised $10 million for integration-platform-as-a-s...
View articleRoundup of top news in martech from the week of April 16-23, 2019. Read More...
View articleRecent research shows marketing spend on analytics forecast to double in the next three years, despite CMO optimism about the economy at lowest levels...
View article"So many companies end up over-investing in software that doesn’t match up with the way they do work.” A certified HubSpot expert tells us what might ...
View articleUberflip's content experience platform is used by companies like Microsoft, Staples, and SAP. What makes them stand out and what's next for the compan...
View articleThe top funding news in marketing technology last week: CleverTap raised $26 million for its customer management tools, BUMP raised $7.5 millio, and m...
View articleToday, Salesforce announced new features within their AI-powered Einstein Platform Services, including automatic language translation and prediction b...
View articleRoundup of top news in martech from the week of Apr 8-Apr 16, 2019. Read More...
View articleAccording to a recent study, 95% of purchases will be made online by 2040. Here's an overview of the six types of commerce and marketing platforms. Wh...
View articleForrester predicts that global spending on marketing automation tools will pass $25 billion by 2023, a 14% annual growth rate. Hubspot, Marketo, and P...
View articleOn April 4, Brinker released the "Martech 7000," the lastest edition of the expansion of marketing technology. Three trends for how the industry will ...
View articleRoundup of top funding in marketing technology from the week of Apr 2-Apr 9, 2019. Read More...
View articleRecent study shows advantages of omnichannel marketing automation including 250% higher purchase frequency and 90% higher customer retention rates. Re...
View articleRoundup of top news in martech from the week of Apr 1-Apr 8, 2019. Read More...
View articleOn average, marketing technology now accounts for almost one-third of marketing budgets. This proportion has grown more than 30% in the past year. Rea...
View articleLinqia's influencer marketing platform is used by brands like Levi's, Unilever, NBC, and Walmart. What makes them stand out and what's next for the co...
View article63% of marketers don't have a documented content strategy. This overview of the types of content & experience platforms available is a first step ...
View articleRoundup of top funding in marketing technology from the week of Mar 25-Apr 2, 2019. Read More...
View articleTop social media marketing tools for 2019 and key points to consider for each. Hootsuite, Buffer, Lightful, Sprout Social – which is best for your bus...
View articleRoundup of top news in martech from the week of Mar 25-Apr 1, 2019. Read More...
View articleSix of the core features when picking the best content management system (CMS) for your business in 2019 -- be sure to include these in your analysis....
View articleTVTY pioneered a real-time multichannel campaign using TV commercials and Amazon search. It led to a 40% lift in CTR, 25% lift in RoAS, and 21% fall i...
View articleBy the end of 2019, in-app advertising will have grown by 60% as media-buyers continue to see increased conversion rates. What to expect from mobile a...
View articlePFL started in 1996 as a printing company. Now, they integrate with Marketo, Eloqua, Salesforce and more as a tactile marketing automation platform. R...
View article