We review the top news in martech from the week of November 26–December 3, 2018. Read More...
View articleDepending on your product or service, Instagram marketing could be an essential piece of your social media strategy. Here are 5 tips for better ROI. R...
View articleTorrenting has a bad rep, but can use blockchain and tokenization to encourage a more responsible user base, rewarding users for contributions. Read M...
View article49% of shoppers rely on influencers when making purchasing decisions. Tips for using influencers in your Amazon holiday marketing strategy. Read More...
View articleWe review the top news in martech from the week of November 19–November 26, 2018. Read More...
View article74% of consumers (including me) are willing to give up data for a more personalized ad experience. Why am I being chased around the internet with T-re...
View articleSentiment is key to being able to look at consumer data from call centers, forums, employee feedback, online reviews -- the full customer journey. Rea...
View articleFacebook has two features to help determine which creative is best: Dynamic Creative Optimization (DCO), and split testing to run A/B comparisons. Rea...
View articleIn the world of social media, not all engagement is created equal. Consider who you reach, who your target audience is, and who your competition engag...
View articleExpect AI to benefit mobile app developers and publishers in three key ways: improved ad pricing, optimized user experience, and mobile ad fraud remov...
View articleAI makes hyper-personalized experiences possible, and has an eye for details and patterns that humans fail to recognize to improve email marketing met...
View articleMany businesses, especially SMBs, mistakenly believe that AI is only for enterprise. Here are AI use cases for businesses of all sizes. Read More...
View articleNext generation mobile content discovery will bring back the “front door," thanks to prolific mobile use & the stale "last in, first out" model fo...
View articleAI can help marketers make experiences so relevant, timely, and consistent, that it's estimated every new piece of software will include it by 2020. R...
View articleWe review the top news in martech from the week of November 5–November 12, 2018. Read More...
View articleNot every marketer can, which is why AdLedger and several (competing) global advertising agencies have partnered on a blockchain education initative. ...
View articleMore customers are using voice search, and many brands aren't ready for them. Voice engine optimization can help you meet customers where they're sear...
View articleUninstall rates are a big pain point for mobile app marketers. To acquire and engage app users, make sure you look at the right type of user feedback....
View articleWe review the top news in martech from the week of October 29–November 5, 2018. Read More...
View articleConsumers are looking for quick, accurate, relevant information. Using AI can bring personalization to marketing at a scale that humans alone can't re...
View articleCompanies are increasingly using chatbots to answer customer questions and improve CX. Pairing AI with human agents gives customers better, faster ans...
View articleIn the recent Q3 Facebook earnings report, we saw growth slowing. Zuckerberg cites investment in and monetizing of new platforms. Here's what it means...
View articleMost marketers are still scrambling to build a voice search optimization strategy. Here is insider advice from our recent webinar for doing it best. R...
View articleThe choice of the right marketing technology provider for each business depends on many factors. Return on investment (ROI) is one of the most importa...
View articleAI is a 1.2 trillion dollar industry improving personalization through audience segmentation, customer journeys, and product recommendations. Read Mor...
View articleImmersive technology (AR and VR) blurs the line between the physical and digital worlds, creating an environment so realistic that it almost feels rea...
View articleSingle-page applications are an alternative to traditional webpages that you essentially open once and stay inside, rather than changing URLs with eac...
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