Japanese smartphone company lets you make payments with your eyes
Disruptive MarTech

Japanese smartphone company lets you make payments with your eyes

11y Leighann Morris

Japanese smartphone company lets you make payments...

The ‘Arrows NX F-04G’ by NTT Docomo is the world’s first smartphone that allows users to pay for items by looking directly into the camera. Read More...

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Emojis Allow Brands to Engage on Messaging Apps
Media

Emojis Allow Brands to Engage on Messaging Apps

11y Mike O'Brien

Emojis Allow Brands to Engage on Messaging Apps

Brands like MillerCoors and 1-800-Flowers consider emojis and stickers a non-disruptive way to engage consumers on messaging apps, the world's most po...

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Samsung to Launch Apple Pay Alternative
Media

Samsung to Launch Apple Pay Alternative

11y Roland Moore-Colyer

Samsung to Launch Apple Pay Alternative

Samsung is set to shut down its Wallet feature to make room for Samsung Pay, a rival for mobile payment services like Apple Pay and Google Wallet. Rea...

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Testing emotional impact: Is facial coding reshaping strategy?
Disruptive MarTech

Testing emotional impact: Is facial coding reshaping strategy?

11y Huw Jenkins

Testing emotional impact: Is facial coding reshapi...

With big players such as Kellogg's making facial coding central to its ad strategy, will marketers race to consider consumers' subtle and fleeting emo...

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Mobile Commerce to Increase 32 Percent This Year
Media

Mobile Commerce to Increase 32 Percent This Year

11y Mike O'Brien

Mobile Commerce to Increase 32 Percent This Year

According to new eMarketer research, mobile commerce - which currently makes up 22 percent of the e-commerce share - will go up to $77 billion this ye...

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73% of Brits interacting with travel-related content on mobile
Disruptive MarTech

73% of Brits interacting with travel-related content on mobile

11y Huw Jenkins

73% of Brits interacting with travel-related conte...

The research revealed that smartphone users in the UK are the most likely to access travel content in a given month – highlighting the increasing oppo...

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Mobile Is Not The Next Big Thing - It's Already the Big Thing
Media

Mobile Is Not The Next Big Thing - It's Already the Big Thing

11y Bryan Eisenberg

Mobile Is Not The Next Big Thing - It's Already th...

As mobile web and apps become increasingly more sophisticated, customers will quickly lose patience with non-optimized experiences. Read More...

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Where are London's most Instagrammed spots?
Disruptive MarTech

Where are London's most Instagrammed spots?

11y Huw Jenkins

Where are London's most Instagrammed spots?

Hyde Park is London's most snapped location on Instagram, according to research from Love Home Swap. Explore the most popular London sites, as seen th...

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Why Domino's flooded Twitter with pizza emojis
Acquisition

Why Domino's flooded Twitter with pizza emojis

11y Huw Jenkins

Why Domino's flooded Twitter with pizza emojis

On Tuesday this week Domino’s served up masses of cryptic pizza emoji-stuffed tweets in, of course, another stunt to promote its everything, everywher...

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Amazon Introduces App Advertising for Android and Fire
Display Advertising

Amazon Introduces App Advertising for Android and Fire

11y Dave Neal

Amazon Introduces App Advertising for Android and ...

Amazon has created its own app advertising platform for Android and Fire to rival similar products from Google, Facebook, and Twitter Read More...

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Google approved 40% of 250K 'right to be forgotten' requests in last year
Disruptive MarTech

Google approved 40% of 250K 'right to be forgotten' requests in last year

11y Leighann Morris

Google approved 40% of 250K 'right to be forgotten...

It’s one year on from the the ‘EU Right to be Forgotten’ ruling, and reports have emerged that Google has processed 253,617 data removal requests sinc...

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Are Facebook's Instant Articles the Next Wave in Branded Content?
Media

Are Facebook's Instant Articles the Next Wave in Branded Content?

11y Emily Alford

Are Facebook's Instant Articles the Next Wave in B...

Facebook has partnered with nine different publications, including Buzzfeed, NBC News, and The New York Times to publish articles directly to its iPho...

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The Post Office is using biometrics to improve customer experience
Disruptive MarTech

The Post Office is using biometrics to improve customer experience

11y Huw Jenkins

The Post Office is using biometrics to improve cus...

The experiment is designed to highlight points where the body reacts badly to things such as poor signage in a bid to better understand the 17 million...

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#LookingForYou: Battersea Dogs Home uses RFID chips in latest campaign
Acquisition

#LookingForYou: Battersea Dogs Home uses RFID chips in latest campaign

11y Leighann Morris

#LookingForYou: Battersea Dogs Home uses RFID chip...

Battersea Dogs Home want their dogs to make a lasting impression on you, beyond your initial glance at a leaflet - which is why the charity embedded R...

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What Does the Growth of Mobile Payments Mean for Older Companies?
Media

What Does the Growth of Mobile Payments Mean for Older Companies?

11y Mike O'Brien

What Does the Growth of Mobile Payments Mean for O...

As mobile payments become more commonplace, brands like Western Union and MoneyGram are forced to adapt. Can they keep up with digital native platform...

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Strengthen Your Case to Develop a Mobile Strategy
Media

Strengthen Your Case to Develop a Mobile Strategy

11y Dave Lloyd

Strengthen Your Case to Develop a Mobile Strategy

Recent studies by Forrester show that most brands fail to adequately invest in mobile. However, brands that allocate the correct budget can see except...

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Google self-driving cars have been in 11 accidents
Disruptive MarTech

Google self-driving cars have been in 11 accidents

11y Huw Jenkins

Google self-driving cars have been in 11 accidents

Chris Urmson, who heads up self-driving cars at Google, said: "If you spend enough time on the road, accidents will happen whether you’re in a car or ...

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Amazon publishes GPS drone delivery plans
Disruptive MarTech

Amazon publishes GPS drone delivery plans

11y Leighann Morris

Amazon publishes GPS drone delivery plans

Amazon's newly published drone delivery plans, revealed by a posting in the US patent office, detail the service's ability to track the location of th...

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Microsoft to end Windows versions
Disruptive MarTech

Microsoft to end Windows versions

11y Huw Jenkins

Microsoft to end Windows versions

Windows 10 will be the “last version” of the dominant Windows operating system. Instead of new stand-alone versions, Windows 10 will be improved in re...

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Which brand won the General Election social hype? (Poll)
Acquisition

Which brand won the General Election social hype? (Poll)

11y Huw Jenkins

Which brand won the General Election social hype? ...

This year's General Election is over and the Tories reign supreme. While the political losers nurse their wounds, we want to know which brand won your...

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A Glance Into the Future of Brand Loyalty
Marketing

A Glance Into the Future of Brand Loyalty

11y Chris Copeland

A Glance Into the Future of Brand Loyalty

With the growth of the wearable industry, brands need to focus on delivering the most valuable interaction as efficiently as possible. Read More...

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Google offering new mobile ad units
Disruptive MarTech

Google offering new mobile ad units

11y Leighann Morris

Google offering new mobile ad units

Google is offering new mobile ad units that give marketers more flexibility, including industry-specific products such as a hotel spot that enables co...

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Fuller's tweeting Londers to free pint in social stunt
Acquisition

Fuller's tweeting Londers to free pint in social stunt

11y Huw Jenkins

Fuller's tweeting Londers to free pint in social s...

Fuller’s is treating punters to a free pint of London Pride, thanks to a unique social media campaign inviting people to join its daily brewery taste ...

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Make or Break for Apple Watch Marketing Potential
Asia

Make or Break for Apple Watch Marketing Potential

11y Mandeep Grover

Make or Break for Apple Watch Marketing Potential

With the Apple Watch hitting the shelves last week, the jury is still out on how brands can leverage it to engage consumers. Here are a few ideas to g...

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MRC Calls for Separation of Desktop and Mobile Viewability
Media

MRC Calls for Separation of Desktop and Mobile Viewability

11y Emily Alford

MRC Calls for Separation of Desktop and Mobile Vie...

The Media Rating Council has determined that while viewability standards for mobile and desktop should be kept essentially the same, impressions shoul...

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The average Chinese consumer spends more than 40 mins a day on WeChat
Disruptive MarTech

The average Chinese consumer spends more than 40 mins a day on WeChat

11y Leighann Morris

The average Chinese consumer spends more than 40 m...

The average Chinese WeChat user reads news and other material on the app twice a day, for a total length of more than 40 minutes, according to new res...

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Most mentioned B2B brands broken down by UK county
Disruptive MarTech

Most mentioned B2B brands broken down by UK county

11y Huw Jenkins

Most mentioned B2B brands broken down by UK county

The research from Brandwatch found that 53.8% of all 10 B2B industry conversations on social is about the business software sector. Find out which B2B...

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