Through a recent collaboration with cab-booking app Easy Taxi, WeChat is diving deeper into e-commerce outside of its native Chinese market. Read Mo...
View articleStarbucks has seen an increase in foot traffic since the company started geo-marketing, a growing trend in the U.K. highlighted by the beaconed app of...
View articleWith the frowning feline's success rooted in social, her US owner, Tabatha Bundesen, believes her pet is “unstoppable”. Read More...
View articleYouTube is offering some vlogging stars bonuses to sign multi-year deals and are even offering to fund additional programming as the service tries to ...
View articleActor Aaron Paul, of "Breaking Bad" fame, released his own app modeled after this year's controversial Yo app, but instead of sending a simple "Yo," t...
View articleAre you making the best use of your social channels? Check out this three-step guide to avoid the common gaps that many companies have in their social...
View articleThe biggest search engine of them all – Google – has rehashed its popular product range to make the scary internet world more "fun and safe" for child...
View articleWe're deadly serious. Electrolux has introduced a digital vacuum cleaner, that helps the environment. Here's a handy video to ease your confusion. Rea...
View articleNearly half (45%) of Brits admitted that irrelevant pop-up adverts and excessive search results were leaving a bitter taste on their online palate. Re...
View articleThe location-based campaign powered by xAd measures what it calls "store visitation lift", analysing whether more customers come through the doors. Re...
View articleA new study from Swirl reveals that 73 percent of shoppers surveyed said that beacon-triggered content and offers increased their likelihood to purcha...
View articleThe social blogging platform has added an "install app" button to its sponsored posts. What other ad formats can we expect from Tumblr in the future? ...
View articleAs Black Friday inches closer, here's a look at how consumers are using their mobile devices to shop more than ever before. Read More...
View articleNext Glass is a data-driven beer and wine matching app that can tell you if you’ll like a particular drink, just by scanning the bottle. How does it w...
View articleA recent study by Nielsen commissioned by xAd reveals that the best location-based mobile marketing tactics differ greatly depending on the industry v...
View articleMobile should be a key strategy for any brand hoping to reach the "Experience Generation" in India. Read More...
View articleBy 2018 42.4% of the world’s population will be plugged into the internet, with around 3.6 billion people able to access the internet at least once a ...
View articleTesco Clubcard has twinned with We Are Social to become your helpful Christmas elf, through a Twitter campaign to find the perfect presents for friend...
View articleGood news for Yahoo! ...But bad news for Google: The 100 billion web searches made by Firefox users will be now be using Yahoo. Read More...
View articleThe mobile space continues to see growth and innovation as 2014 winds to a close. What can marketers expect to see in 2015? Read More...
View articlePopular messaging service Kik has raised $38.3m in funding to expand its engineering and business development capabilities in a move designed to shaft...
View articleA new report sheds light on how mobile consumer trends are evolving in the U.S. and China, including which times are the best for targeting consumers ...
View articleArgos has mimicked the infamous swipe function popularly assimilated with the date-hungry Tinder app, to help indecisive customers narrow down gift id...
View articleSocial, social, social. The s-word has pretty much become the founding element upon which digital marketing has grown, and as important as air is is ...
View articleAs mobile payments become more commonplace, brands need to make important decisions about how to move forward with the technology. Read More...
View articleSnapchat has teamed with Square to launch Snapcash - a new service which allows users to transfer money directly to friends through the app. Read More...
View articleVolvo has become the first company to launch a VR campaign on Google Cardboard – hardware that converts any smartphone into a functional VR headset wi...
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