According to app marketing technology company Fiksu, the cost of app marketing reached new heights this summer and it's likely to keep climbing. How s...
View articleA large surface area doesn’t seem to be speeding up Twitter’s digestion of profits – as their latest set of financial results record an £86m loss, yet...
View articleGrowth in cross-channel sales means it’s important for retailers to cater to consumers’ in-store behavior, so as not to alienate an increasingly mobil...
View articleBrands must buzz like bees on social media to be seen and heard, many campaigns have infiltrated popular social tools this month - here are some of th...
View articleThe next phase of the visual Web, "Visual Web 2.0," will see images shifting from being units of communication to user interfaces - with the help of e...
View articleThe ‘Movie Unlocker’ – designed by Russian app developer Heads and Hands – integrates a bluetooth beacon in the bottle cap which activates when tapped...
View articlePrograms like Verizon Smart Rewards demonstrate that consumers are warming up to the idea of sharing data about themselves, as long as there is a bene...
View articleLondon Mayor Boris Johnson has pledged to give all Londoners access to sub-second film downloads on their mobile phones by 2020. Read More...
View articleWhether or not the phone is a hit with the public remains to be seen, but Amazon's new e-commerce-focused smartphone gives mobile marketers new techno...
View articleForgotten your password again? NO FEAR - Motorola has developed an "eSkin tattoo" that can unlock your phone with the swipe of a wrist. Read More...
View articleThe popular platform has new and rumored features, but marketers say it needs to roll out more tracking capabilities before it can legitimately claim ...
View articleMobile ad revenue surpasses desktop in Facebook's Q2 earnings, driven by m-commerce, an industry that is expected to generate $500 billion by 2017. Re...
View articlePinterest – a tool basically dominated by bridezillas harpooning ambitious blueprints onto digital mood-boards – is being used by hotels to track dow...
View articleThere has been significant investment in mobile Internet access in China in recent years. What does this mean for marketers and how can they capitaliz...
View articleIn an effort to drive further engagement, the new iOS app from the retail giant allows mobile shoppers to purchase products directly from select catal...
View articleAs we continue to improve our skill levels as marketers, it's essential to recognize the areas where we might get caught by surprise. Here are some ti...
View articleThrough the acquisition of Flurry, Yahoo will gain access to data from hundreds of thousands of apps and more than 1 billion mobile devices, a move th...
View articleZealios is to launch an online app - that heats up when the sun’s out – activating a digital discount coupon for its range of products. Read More...
View articleA nation celebrates the first birthday of its future monarch - so naturally brands want in on the action. Read More...
View articleHow do you monitor the performance of your display ads? Is your way the best way, or could you be missing a trick? Check out this handy guide to make ...
View articleFashion is all about being seen and being heard – and in today’s world, social media is a global-sized champagne reception darling. Read More...
View articleStudies from Nielsen, PayPal, and the Federal Reserve Bank show the increasing number of people who make mobile payments and the various ways in which...
View articleIf email marketers aren't leading the way in designing not just for a mobile-friendly world, but for a mobile-first one, they are missing out on huge ...
View articleA recent announcement from Chevrolet about built-in 4G LTE Wi-Fi furthers the availability of in-car functionality, which could bring opportunities fo...
View articleMarketers in APAC should embrace native advertising on mobile as a means to maximize both their return on investment and customer engagement rates. Re...
View articleDavid Mitchell - the writer behind the beautifully disjointed Cloud Atlas - will release 140-character sized chunks of a new short story through Twitt...
View articleWeChat's new ad service allows registered companies to place ads on other corporate WeChat pages. Will this solution help the messaging service evolve...
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