Facebook's mobile app ads now include seven different calls to action that businesses can choose from, including typical actions like opening a link o...
View articleGoogle has announced the creation of Think Insights, a 'one-stop shop for marketing insights and inspiration for advertisers and agencies', in a blog ...
View articleMillennial Media is partnering with Neustar and Placed to help advertisers gauge the impact of mobile marketing on foot traffic and spend at retail ou...
View articleNew research has revealed that 'shoppable videos' might just be the next new thing in fashion, with a fifth of men in particular saying they would be ...
View articleIn a bid to prove that its in-app ads are generating purchases, social media giant Facebook is to partner with payment processors PayPal, Stripe and B...
View articleReal-time learning allows you to gather the data you need, relevant to what you are trying to accomplish right now, versus relying on previously built...
View articleWith the rise of WeChat, Line and Whatsapp, what are the implications for managing brand reputation on these mobile social platforms? Consider these t...
View articleCelebrity Intelligence, a new website aimed at marketers looking to give their brand a celebrity edge, has been launched by Centaur Media this week. R...
View articleMillennial Media and AppNexus are the latest pairing in what has become a rush of major acquisitions and deals. Read More...
View articleBump, a company that allows both iOS and Android users to share contact information and files by literally bumping their phones together, announced t...
View articleIn a bid to offer viewers a more unique and personal YouTube experience, Virgin Mobile USA has introduced advanced face and motion detectors technolog...
View articleThe IBM Digital Marketing Network is designed to enable marketers to create consistency in customer experience through an improved understanding of bu...
View articleThe $140-per-night establishment is offering a free overnight stay to users of the image-sharing site who have over 10,000 followers. Read More...
View articleA report conducted by Salesforce Radian6 has revealed that two-thirds of online mentions regarding the unveiling of the iOs7 this week were positive, ...
View articleScientists from Loughborough University have reportedly developed a new computer programme which can reportedly process up to 2,000 tweets a second to...
View articleFrom Q's inventions in James Bond films to the futuristic gadgets imagined in Star Trek, most of us still find the idea of an intelligent digital watc...
View articleThe search engine giant's decision to name its latest dessert-themed Android OS after a Nestle product was met with confusion by many tech commentator...
View articleWe can serve more relevant ads if we take the time to understand what, when, and where consumers are. Read More...
View articleParrot, a new mobile and apps division recently launched by CTI Digital, can be integrated into existing systems and allows for rapid development. Rea...
View articleConsider these drawbacks in mobile apps and why HTML5 will prevail. Read More...
View articleIt seems bosses at ITV are jumping aboard the digital revolution, as they announce an updated X Factor mobile app which allows viewers at home to beco...
View articleAlthough mobile native advertising opportunities are generating excitement this year, there is also a need for standard ad units that create scale and...
View articleIn a bid to promote its new i3 electric car, on sale later this year, BMW has created an artificial intelligence service that answers questions from c...
View articleSocial media giant Facebook is to join forces with stock photography agency and global image marketplace, Shutterstock, to help improve its Ad Create ...
View articleCar giant Mercedes Benz has announced it will become a commercial partner for Google Glass in the launch of a new trial navigation system. Read More...
View articleLet's take a look at some recent stats first. Read More...
View articleWhy database and direct marketing provide important clues on what makes an expert. Read More...
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