Credibility counts. On your site, for your brand, and for marketing as a profession. Marketers, can you explain your job credibly? Read More...
View articleCustomer profitability management: the trends, case studies, and solutions. Last of a three-part series. Read More...
View articleA 13-year-old boy with a six-figure income just registered at your site. You know he's lying about something -- but how do you get to the truth? Read ...
View articleIt's unappetizing, but swallowing your editor's medicine produces healthier copy. Read More...
View articleCustomers need needs-based browsing. Your site does, too. Read More
View articleMarketer's Utopia or Orwellian Nightmare? AOL flirts with the prospect of sharing what might be the richest customer data around. Read More...
View articleThe right copy can sell anything on the Web -- even if it has to be touched, tasted, or smelled to be truly experienced. Read More...
View articleCustomer profitability management: the trends, case studies, and solutions. Part two of a three-part series. Read More...
View articleAt last, the revenue is coming in! Figure out why and how to get more. Read More...
View articleE-tailers are making astonishing discoveries (that retailers have known about for years and years). Read More...
View articleYour customers aren't going to learn your company's language. It's up to you to learn theirs -- and to make your search function usercentric. Read Mor...
View articleReady for some advanced number-crunching? Meet logistic regression. Mark walks you through it step by step. Read More...
View articleBryan offers the three key elements to understanding -- and implementing -- branding. Read More...
View articleCustomer profitability management: the trends, case studies, and solutions. Part one of a three-part series. Read More...
View articleYou've got them to your site, but they haven't started generating revenue yet. In part three of this series, watching them closely. Read More...
View articleRelevance is what your customers want. Here's what it is and how to deliver it. Read More...
View articleMovie critics chatter about the film's depiction of personalization gone too far. Jack's worried, too, but not about that aspect. Read More...
View articleDon't tell Mark's wife, but he's been spending quite a bit of time on Match.com. Read More...
View articleDid your marketing bring 'em in? Which parts worked, and which didn't? In part two of a series, how to build and use a yield model. Read More...
View articleInformation overload? For marketers, that once meant knowing how many visitors' browsers were version 6.0 versus 6.0.1. The new generation of analytic...
View articleEven your best friend was once a stranger. The bulk of your site's visitors aren't registered users, but anonymous browsers. How to make them want to ...
View articleAre your email promotions based on your gut or your customers? A step-by-step guide to crafting a test versus control promotion. Read More...
View articleWhen dollars and cents aren't the only metric: tracing the value of intangibles. Read More...
View articleIf the CRM software craze is over, what's next? The third of a three-part series on the future of CRM applications. Read More...
View articleTo determine what changes in marketing strategy will yield the greatest results, try a yield model. Melaney explains step by step how to put one toget...
View articleIn the black and tickled pink! Color is a persuasion tool. Use it to improve your conversion rate. Read More...
View articleThis is only a test. Whether you’re emailing to market directly or to publish an e-newsletter, you can test your mailings and improve your results. Re...
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