Facebook's failed Free Basics in India won't have any real impact. As the social network continues to grow, it can expect to dominate this market in t...
View articleThe week in numbers starts with wearable technologies and the Internet of Things, but ultimately, it's mobile technologies that make the world go roun...
View articleThe convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads. Read More...
View articleWhat can marketers gain from collecting and integrating touchpoint data into the CRM system? Read More...
View articleThe Asia Pacific is home to more than four billion people. This week's industry statistics reflect the huge growth in digital uptake in this region, a...
View articleGeo-fencing has become more sophisticated, but how can marketers break out of static fences and cast a wider net to reach mobile users more effectivel...
View articleImprove the conversion rate of your ads and maximize profits without draining your entire ad budget. Read More...
View articleResearch indicates that media buyers are more inclined to advertise on Snapchat, Pinterest, and Instagram than on Facebook. Read More...
View articleExperts predict that there will be a greater emphasis on social business this year, thus making it more imperative for marketers to cultivate strong c...
View articleAnother week, another Facebook feature. Over the past few years, declining organic reach has become a major issue for publishers using Facebook. Whil...
View articleNew research shows that ad fraud is just as costly as it was last year, though the issue is most prevalent in certain areas, such as programmatic and ...
View articleFeaturing figures from eMarketer, Snapchat and the Super Bowl, here are seven important industry stats from the last week. Read More...
View articleHow can marketers walk the fine line between utilizing consumer data for targeting and personalization purposes and respecting customer privacy? Read ...
View articleIn 2015, retail made several steps forward into ecommerce, and pure-play retailers invested in space on the high street. Last year also saw increased ...
View article2016 is slated to be a big year for connected devices. They're designed to make life easier for consumers, but will they do the same for marketers? Re...
View articleHow did UK retailers do over the festive period? We've sorted the winners from the losers. Read More...
View articleA comprehensive list of this year's most useful email marketing statistics. Read More...
View articleHere's a roundup of important industry stats in 2015, ranging from ad spend to video to social media marketing. Read More...
View articleSage quotes from Massimo Vignelli, Jeffery Zeldman, and Neville Brody illuminate an in-depth analysis of data-driven creative. Read More...
View articleTime will tell if Alibaba's purchase of the 112-year-old South China Morning Post newspaper will open doors for brand marketing in China. Read More...
View articleA Brooklyn man's live-in girlfriend knew her Christmas present based on Amazon recommendations. Has targeting become too sophisticated? Read More...
View articleEarning and retaining customer loyalty for brands is a more complex endeavor than it used to be. Use these tips to gain consumers' devotion and fortif...
View articleUTM tracking can bridge the gap between Google Analytics and results provided by different social media platforms. Here's how you can use it to your a...
View articleStats from multiple sources show that U.S. display advertising spend will climb in the next two years. Read More...
View articleGone are the days when marketers could look at display as an “add on” for traditional ad campaigns. Data-driven display works, but if you're not makin...
View articleInterpreting the granular signals of smart data, will be a crucial way for marketers to outperform their peers, says Lenovo's Sivadasan, who keynoted ...
View articleIn anticipation of Black Friday, we explain the advantages of a universal consumer profile; improving B2C interactions via personalization and enhanci...
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