How could the social media giant have missed the opportunity to own its most important asset at the registry level - its website? Here are a few ideas...
View articleHow can marketers make sense of the glut of insight they have at their fingertips? We ask Dixon Jones of Majestic SEO, which provides billions of bits...
View articleOn a recent episode, "60 Minutes" reported on the invasion of Internet-users' privacy and the notion of "data brokers." Marketers need to aggressively...
View articleData introduces immense complexity if only because of its sheer volume, but the underlying issue can be put simply. We need to get better at using dat...
View articleOne of the biggest waves passing through B2B digital marketing right now is account-based marketing (ABM). At its core, ABM means building a list of s...
View articleA recent study from Facebook shows that more than 40 percent of people switch devices mid-activity and people use each device for a different purpose....
View articleOrganizations should begin by first discovering what they really care about, then measure it with a custom set of KPIs evolved internally so as to hel...
View articleA recent report by Nielsen and Simulmedia says that even with their differences, TV and online advertising will converge in the not-so-distant future....
View articleHere are three small trends that have emerged among Web browser reports that might forecast big changes in the Web in 2014 and 2015. Read More...
View articleIf you're not already producing content for your brand, now is the time to start. When you know what you're doing, there's no more effective way to ge...
View articleAn introduction to cross-device targeting, and the hype surrounding it, and its implications for advertisers in Asia. Read More...
View articleThe affordability of Chromecast, Comcast's bid to buy Time Warner Cable, and Internet connections at fiber optic speed means consumers are near the ti...
View articleExplaining the difference between customer engagement management (CEM) and customer relationship management (CRM) for marketers. Read More...
View articleAnyone not lost in the jungle believing World War II is still raging also knows that a successful software product is the key to riches almost unimagi...
View articleEmail is a personal medium, and for the recipient it feels very one-to-one. Information you already have about your email customers can help you craft...
View articleHow often have you not acted on what your digital analytics are telling you? How often is that because you don't trust the numbers? Data accuracy, or ...
View articleNielsen's The Digital Consumer 2014 report reveals that consumers are using more digital devices to stay connected today, and Hispanics are ahead of t...
View articleAs marketers struggle with all of the new tools, we need to review the most fundamental component of marketing, yet one of the most overlooked - quali...
View articleAs Universal Analytics gradually moves out of beta, here are a few steps to prepare for the switch, including migrating your existing Web properties a...
View articleIt's important for marketing teams to get timely, meaningful insights out of data, rather than being overwhelmed by the volume and the velocity at whi...
View articleIf you see one or more of these six examples in your office, you can be assured that convergence is taking root in your organization. Read More...
View articleHow will the Internet of Things impact digital marketers over the forthcoming year and where will we see the biggest changes? ClickZ asked a number of...
View articleCross-channel mass media conglomerate Clear Channel, and Horizon Media, the media services agency, have partnered in the U.S. in a $100 million deal t...
View articleA review of another major player in the software-as-a-service (SaaS) dashboard space, Klipfolio, which proves to be a helpful, accessible tool set. Re...
View articleRetargeting is a favored tool of marketers, and its use is on the rise. An increase in spending for retargeting should translate to measureable brand ...
View articleFor B2B, the funnel model doesn’t make sense and you shouldn’t focus on individuals (leads). Instead, use a new model that covers all phases of a cont...
View articleGigya has released its new Consumer Insights product and dashboard, which can directly track "which types of users and actions result in direct revenu...
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