The 2013 Global Online Retail Seasonal Shopping Report by Kenshoo reveals that mobile devices and product listing ads play an important role in drivi...
View articleColumnist Tim Nichols speaks with Jalal Nasir, CEO of Pixalate, a leading real-time ad analytics platform that helps advertisers and ad networks detec...
View articleColumnist Marshall Sponder predicts 2014 will become the year of social data integration and data alignment - a "Grand Aligned Convergence" of sorts -...
View articleMarketo has signed an agreement to acquire personalization software start-up Insightera. This is the first acquisition since Marketo went public in Ma...
View articleConsumer packaged goods like toothpaste, soda, and candy are typically sold through a third-party retailer; however, that's not stopping some of the l...
View articleStart 2014 with a clear conversion optimization strategy in mind. Consider these 3 data-driven goals. Read More...
View articleThe just-released Social Recommendation Index shows that Facebook is the most trusted social media platform for product and service recommendations. R...
View articleDon't rely on first impressions when it comes to ad impressions. Columnist Andrew Edwards explains how to dig deeper with analytics to uncover greater...
View articleInternal NSA documents pointing at Google's lack of security allowing the government to spy on the back of its cookies relaunches the data debate. Rea...
View articleFor Google Analytics data to be highly useful, we need to put it in the hands of the broader web team. Leftronic offers powerful tools for easily conn...
View articleReports from Adobe,IBM, Skava and Kenshoo invariably confirm that mobile shopping is taking front seat,as demonstrated by soaring figures during Thank...
View articleColumnist Tim Nichols catches up with Samantha Skey, chief revenue officer at top women's lifestyle media platform SheKnows, to talk about her brand's...
View articleData shows Cyber Monday was a huge success, with comScore proclaiming it as the day with the heaviest online spend in U.S. history. Read More...
View articleNot only are digital marketers grappling with new social media sites popping up daily, they also face new challenges to integrate mobile apps, messagi...
View articleBoston Consulting Group (BCG) shares the results of their new Brand Advocacy Index report to measure the impact of word-of-mouth recommendations on br...
View articleA November survey by BrandAds reveals that 60 percent of advertisers lack tools and timely data to measure digital video campaigns. Read More...
View articleKenshoo found that when a person was exposed to a brand's Facebook ads and paid search ads together, there was a 30 percent more return on ad spend th...
View articleNielsen has bought Harris Interactive for $116.6 million, further advancing its social and digital insights for CPG and media clients. Read More...
View articleMore and more brands grasp the importance of integrated digital marketing strategies today,yet struggle with complicated technology, decentralized dat...
View articleIf new ad formats impede a user's experience within a social network without adding value, your brand should have buffers in place to soften any backl...
View articleA recent joint report from Nielsen and ANA reveals that advertisers need to measure effectiveness of their multi-screen campaigns with common metrics....
View articleColumnist Rand Schulman shares new insights that in mobile and marketing possibilities, gleaned from his visit to Dreamforce and other recent announce...
View articleThis feature now allows you to start making decisions around what a user did over their lifetime, versus what they did in a single session. Here's how...
View articleWith big data, organizations have a choice: they can either discover new ways to thrive in times of change, or keep telling the same stories and re-qu...
View articleThere's a lot of lip service given to using data to drive more strategic and successful marketing campaigns, but it's one thing to deliver "descriptiv...
View articleConverged analytics has been achieved by some because the assets an organization has are mainly digitized to begin with, and big data was gathered via...
View articleAd agencies and Fortune 500 companies face significant digital marketing skills and knowledge shortages, according to part one of a report released by...
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