Consumers are not only watching more online video, they're staying glued to the screen for longer, leading to new opportunities for advertisers. To ex...
View articleConsider this step-by-step approach to develop a metric-driven email campaign. Read More...
View articleA new study from comScore finds that consumers watched 11 billion online video ads in October. Read More...
View articleIndia is home to 930 million mobile subscribers and 60 million social networkers, which include Facebook, Google+, LinkedIn, YouTube, and Tumblr. Read...
View articleAd-supported online video viewership has grown 17 percent year-over-year, according to a new survey by marketing research firm FreeWheel. Read More...
View articleI-COM China vice chair shares emerging data and analytics trends in China and how it compares globally. Read More...
View articleNew study finds that over 90 percent of shoppers rated their Cyber Monday shopping experience as either "somewhat satisfying" or "very satisfying." Re...
View articleEngaging content is the key to successful brand advertising campaigns. Read More...
View articleA new research report from online video advertising company Adap.tv has found that online video ad spending has rose 27 percent in 2012. Read More...
View articleMobile has become a core focus for all integrated marketing campaigns. So much so, that 87 percent of marketers are planning to increase their emphasi...
View articleAs much as 77 percent of businesses think data management platforms will play a critical or major supporting role in expanding their long-term adverti...
View articleSocial advertising firm RadiumOne has released survey results that shed light on the mobile habits of 18- to 34-year-olds, or Generation C, as well as...
View articleNinety-one percent of national brands expect to invest more or the same amount in local marketing heading into 2013, according to a new survey by loca...
View articleThe telecommunications sector's global ad spending grew 7.9 percent during the first half of 2012, according to a recent Nielsen quarterly report. Rea...
View articleDiscovery Digital realized how much it needed Facebook. And 1-800 Flowers has found new audiences on the fly that increased sales. Both claim that Big...
View articleNew research from social media benchmarking company Unmetric finds that Facebook is the social media platform of choice for candy companies. Read More...
View articleFifty-two percent of U.K. advertisers believe digital video to be as effective as TV advertisements, according to a new survey by BrightRoll. Read Mor...
View articlePresident Obama is trouncing Romney with 53 percent of total shares – 69 percent of the ads shared on blogs, 86 percent of the ads shared on Twitter, ...
View articleMobile local ad revenue in the U.S. will grow by 54 percent by 2016, according to a new study by local media advisor company BIA/Kelsey. Read More...
View articleAccording to a study by Blue Kangaroo, as much as 35 percent of consumers said they are "very interested" in receiving emails from their favorite bran...
View articleFacebook's new policy means that it could become more expensive to maintain a brand page and reach all of your fans than it is to market through other...
View articleComScore found that over 50 percent of the total U.S. population saw online video ads last month. Read More...
View articleYP's new study "How Consumers are using Local Search" found that with the proliferation of smartphones and tablets, more consumers are using local sea...
View articleEvery day in Q3 2012, Google served up 29.8 billion ad impressions across Google search and the Display Network. Read More...
View articleThere are generally two schools of thought when it comes to marketing on Facebook - paid media and earned media. Although organic (earned) media is in...
View articleSeven out of every 10 mobile ad requests served across Opera Software's ad platform during the third quarter originated from the United States and Can...
View articleEighty-seven percent of B2B marketers now spread their message through social media, according to the Content Marketing Institute. Read More...
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