Consider this approach to how creative agencies should use analytics to measure campaign success. Read More...
View articleAdobe's Digital Index for Q3 2012 reports that the huge uptick in engagement is, in part, a result of Facebook's new Timeline feature. Read More...
View articleThe serial entrepreneur launches a "Project Devil" for online retailers and direct marketers. Read More...
View articleFacebook has reported $1.26 billion in Q3 2012 revenue in their second reporting period as a public company, with a $59 million loss and adjusted prof...
View articleDo you wonder about the value of a social media share? If it's an event managed on Eventbrite, the online registration and ticketing company can tell ...
View articleAs Facebook’s Q3 2012 earnings call looms, marketers report an increase in click-through rates, with plummeting costs-per-click. Advertisers are seein...
View articleThe rise of big data channeled through smartphones that make social media mobile and ubiquitous, is transforming the way financial institutions will d...
View articleA new study from Facebook app developer Napkin Labs has found that just because a brand's Facebook page has more fans doesn't mean it will see more us...
View articleInternet ad spending continued to rise in the first half of 2012, according to Nielsen's quarterly Global AdView Pulse report. Read More...
View articleIf you are an analyst and want to feel like you are pushing boundaries, what's the sort of company you would want to be working for? Read More...
View articleWhen ex-Sun CEO Scott McNealy uttered those words back in 1999, he was roundly criticized - but right. Today, people have less privacy online than eve...
View articleIndonesia is ripe for a digital revolution and there is tremendous opportunity for analytics to play a huge role here. Read More...
View articleThe IAB reported online ad revenues grew 14% from the first half of 2011 to $17 billion in the first half of this year. Read More...
View articleData published on social networks will last forever, warns security panel. Read More...
View articleSenator Jay Rockefeller asked nine data firms including Acxiom and Facebook partner DataLogix, to provide detailed information on the consumer data th...
View articleAn update on G+ for businesses - includes latest stats and how to measure ROI on the social network. Read More...
View articleAn interview with Advocacy Group, Inc.'s director of online campaigns about working with non-profits, corporations, and political organizations in tod...
View articleThe key step to demonstrate the value of marketing to a sales-driven CEO. Read More...
View articleIf you love data then you're going to need to keep learning more tools so that you don't get left behind. Read More...
View articleAcxiom CMO Tim Suther warns against marketers putting data in channel-specific silos. Read More...
View articleConsider these best practices when naming and managing URLs for your website. Read More...
View articleUSA Today is an early adopter among big site publishers of the viewable impressions metric. Read More...
View articleAs the ad business embraces data, it's about time for data industry vet Acxiom to make the scene at Advertising Week. Read More...
View articleTumblr and Union Metrics today announced the launch of Tumblr's first analytics platform. Brands like Coca-Cola and Reese's Puffs have experimented on...
View articleFirm is using data gathered through white paper downloads and conferences to enhance marketing platform data and retarget ads to in-market execs. Read...
View articleThe three new areas that brand marketers can look to for key decisions regarding media, customer interest clusters, and customer behavior. Read More...
View articleAnd how you must strategize around the information gap caused by the Google-Apple war. Read More...
View article